masala country
TRANSCRIPT
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The street food of INDIA
Oxford CollegeHubli
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Executive Summary
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MASALA COUNTRY 3
Goals & Missions
1.To be the market leader in the whole of
Bijapur in the business of the street food.
2.To expand into the other places nearby as
well as open new centres in Bijapur.
3.To reach a huge and wide market of Bijapur
in order to have a sustainable growth
4.To provide high quality food to the Bijapur
audience.
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MASALA COUNTRY 4
Business Description
The Masala Country , a place which basically is
associated with the selling of various kinds of street foods
under a roof. Here we sell variety of street food items
ranging from the very famous Pani Puri to Dhai Puri,
from the north to all the chats of the south.
This acts an added advantage of our restaurant as all of
these street food is available under a single roof where
the localities and their families can come and have a blast
especially during the evenings.
Masala country is a place for the youth of Bijapur
where they can come and spend the whole of their
evenings and even to the people who visit the place for a
tour even they can have the advantage of the restaurant.
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Location
The location we are going to select for the
business is solapur road (location F) there are
various advantages for this location as this is the
main hub for our target market.
As this location is consists mainly of the colleges
the audience here will be mostly students,
doctors, relatives of patients, & teachers. Thus
there is a huge population which is our target
market and thus we are planning to set-up the
business in this location.
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Objectives of the business
1. To provide the various street food under a single roof.
2. To provide quality service to the customers
3. To provide the services at an economical price so as to
retain a long-run business
4. Design a customer driven menu so as to retain the
customers for a longer duration.
5. To compete with various single vendors of the street
food
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Advantages
1. Hotteling service industry is the highly sought after
industry.
2. First of its kind in Bijapur
3. Multiple street food available at a single place
Licensing
The license for starting a restaurant in Bijapur needs to
be obtained from the concerned authorities as well as the
franchising license from the parent company known as the
club city.
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Future Vision
The vision into the future is to expand the business
primarily in Bijapur itself by opening up of new branches,
as well as expanding into nearby two and three tier cities
nearby Bijapur.
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Marketing Mix
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The Four Ps of Marketing
Product and service Mix
As the business is associated mainly with the
hospitality industry it is a combination of both the product
and service mix.
A Good quality product along with a high quality
service is the key to the successful running of the business
in todays market.
Product mix is one of the important mix of the
marketing mix as Masala country is mainly associated with
the hotteling business its products are various chats and
street foods available throughout the country. The product
which the company has chosen is perishable and therefore
due care will be taken for the perseverance of the same.
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PricingPricing plays a very important role in functioning of any
business, pricing, thus has to be given special attention before it
is set.
The price of the products will depend upon the types of
the products. The prices will vary from dishes of the various
regions and also the price the other sole vendors are charging.
Price will have a great impact with the objective of the firm.
That price will also depend on the kind of expenses the
company has over the advertisement and marketing and also the
royalty charged by the parent company.
The company has aims of getting heavy budget advertisementsso it will also affect the price of the product. There are many
others factors that will influence the price some of them are the
present market condition and the marginal profits of the firm.
The price initially will be kept at a nominal level keeping the
customers taste in mind, as the customers increase the demandfor the dishes the price will also be taken into consideration and
increased.
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PlaceThe place we are going to set the business has all the
requirements for the including that of the nearby reach of
the main target audience so it has all the advantages
required for the successful running of the business in the
locality of Bijapur.
As this place requires the businesses associated with the
food industry we are selecting this place for starting this
place. Thus there is presence of huge youth crowd in the
locality. So there will be huge crowd expected during the
evenings.
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PROMOTION
Promotion has always been the most integral part of the
companies efforts for building the goodwill of the
company. Promotion will be the base for building the
companies brand.
MEDIAS OF ADVERTISEMENTS
Television
The television is still the dominant media for
advertisement, so we will also use the television as
the advertisement medium
Banners
Banners are also one of the effective ways of
advertisements so it will be included into our
advertisements. There will be sufficient banners
throughout the city.
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Sponsoring the cricket team
Cricket is more than a sport in India, its a
religion. As each and everyone in Bijapur is aware
of their hometown cricket team BIJAPUR BULLS
As a part of the promotion plan we would also
sponsor the team so that there is oneness built
among the localities of the city.
News papers
News papers are cheap yet effective means for
advertisements. News dailies reach most of the
people so its a medium for mass appeal.
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Segmenting Targeting Positioning
(S.T.P)
Segmenting Geographically: this market is mainly concentrating on
the localities of Bijapur as well as the tourists visiting
Bijapur
Demographic: the segmentation will be done on the
basis of age, Income group.
Psycho graphically: this segmentation will be done on
the basis of Social class which is mostly Middle class,
upper Middle class and upper class.
Behavioural: this segmentation is done on two
characteristics occasions and loyalty status.
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Targeting
The basic concentration will be on the age-group of
15-30 as these are the main audience for the restaurant.
The people mostly of the middle & upper class are the
main target. The reason for targeting this audience is that
these set of audience are not having any kind of fixed
interest they are quickly adaptable to changes as well as
these are the ones always searching a hotspot to spend
their evenings. Thus targeting these audiences is the
primary motive.
PositioningIt would not be hard positioning MASALA
COUNTRY in the minds of people as this is one of a
kind in Bijapur and people would be more than interestedto accept it as their brand.
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S.W.O.T Analysis
Strengths
One of a kind in Bijapur
Competitive pricing technique
Weaknesses
As the restaurant is a new one people may be reluctant
to change to it in the initial stage.
The prices may be a little more than the local vendors
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Opportunities
The restaurant has the opportunity to capture the wide
untapped market of BIJAPUR
Has the opportunity to expand its business into various
nearby towns
Threats
Other business persons may come up with a same
project.
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Human Resource
Mix
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Man-Power-Planning
1. Forecasting total staffing level
2. Forecasting number of managers and key
personnel.
3. Estimating the net human resource requirements.
Human resource planning is a vital sub-activity of
employment function. Employment begins with
human resource planning.
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The net human resource requirements and the
staffing level are given in the organizational chart.
Position No.of EmployeesManager 1Supervisors 2Waiters 5Cleaners 5Chefs 6Receptionist 1
Accountants 1Watchmen 2Total Employee 23
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Functions of various staff
1. Manager:
The hotel manager is appointed for the smooth running of the
restaurant. He has to keep a regular check on the all round
working of the restaurant. He is hired by the head authority to
report in the functioning of the restaurant.
2.Supervisors:
Supervisors are the immediate subordinates of the managers. The
working of the restaurant is supervised by them on a daily basis,
and reported to the manager.
3. Waiters:
They are the ones who attend to the customers, by serving
the dining experience. They are to be hospitable and attend to
the customers every need which is a service motive.
4. Cleaners:
They are the ones who have been given the job of clearing thetables after the customers leave.
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5. chefs:
Chefs are the persons who handle all the orders that are
received. They specialize in field of cooking and are at their
best in it.
6. Receptionist:
The receptionist is the front office wherein they are seen
seated at the entrance of the restaurant. They have all the
appointments of the day and the receptionist receives calls
from the various customers.
7. Accountant:
Hes the one who manages the accounts of the restaurant. He
is the one who keeps record of all the cash flow in and out of the restaurant. He also manages the expenses to be incurred in
the restaurant.
8. Watchmen:
These people take care of the security concerns of the
restaurant.
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Sources of Recruitment
1. Campus Recruitment: -Professionals like new chefs, waiters, and front
office can be recruited from colleges for hotel
management, as there are many colleges, which
are providing courses for hoteliering.
2. Employment Agencies: -
Such agencies perform the recruitment functions
on behalf of the company they will provide
cleaners and other menial staff.
3. Employees working in other hotels can be recruited
which will provide work experience for the job and
hence is beneficial for the hotel
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Salary structure of various employees
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Position No. of Employees Monthly salary Total salary
Manager 120,0
00 20,000
Supervisors 214,0
00 28,000
Waiters 55,500 27,500
Cleaners 5 2,500 12,500
chefs 612,0
00 72,000
Receptionist 15,000 5,000
Accountants 18,000 8,000
Watchmen 23,500 7,000
Total Employee 2370,5
00 180,000
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Human resource policies1. Training and Development
2. Identification Cards3. Employment
4. Disciplinary Action
5. Compensation
6. Service Awards
7. Worker's Compensation8. Time and Attendance Records
9. Hours of Work
10. Holidays
11. Annual Leave
12. Sick Leave
13. Personal Leave
14. Leaves of Absence Without Pay
15. Exit Interviews
16. Retirement
17. Smoking
18. Drugs
19. Employment Assistance Program
20. Sexual Harassment
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Finance Mix
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Working capital requirement(for 1 Month)
Raw Materials 80,000
Rent (1 Month) 18,000
Labour 180,000
Electricity 2,500
Other Expenses 3,000
---------------------------------------------------------
Total 2,83,500
Total yearly requirement of working capital
2,83,500* 12 == 34,02,000
Total investment in working capital
34,02,000
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Furniture 3,50,000
Kitchen and other equipments 10,75,000
Fixtures 5,00,000
----------------------------------------------------------
Total fixed assets 19,25,000
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Sales forecasts and BEP analysis
Sales for 1st
year is 43,11,700Variable expenses 34,02,000
-------------------
Contribution 9,09,700
BEP == Fixed cost / Contribution
19,25,000/ 9,09,700
= 2.11
We except the BEP to be achieved at the beginning of
the 3 rd year
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Balance sheet
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Liabilities Amt Assets Amt
Promoters Capital 21,00,000 Fixed assets 3,50,000
Net profit 8,09,700 Kitchen equipment 10,75,000
Fixtures 5,00,000
Cash 1,00,000
Debtors 2,84,700
Goodwill 5,00,000
Investment 1,00,000
29,09,700 29,09,700
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Profit and loss account
2nd
year Particulars Amt Particulars AmtTo Stock - By Sales 5,211,00
0To Purchases 1,152,000
To Gross profit 4,059,000
5,211,000 5,211,000To Salaries 2,450,000 By gross profit 4,059,000
To Rent 350,000To electricity 45,000To other expenses 50,000To advertisement 150,000
To net profit 1,014,0004,059,000 4,059,000
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Balance sheetLiabilities Amt Assets Amt
Promoters Capital 21,00,000 Fixed assets 425,000
Net profit 1,014,000 Kitchen equipment 10,75,000Fixtures 5,00,000Cash 1,00,000
Debtors 3,84,000Goodwill 5,00,000Investment 1,30,000
31,14,000 31,14,000
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Profit and loss account3rd year
Particulars Amt Particulars AmtTo Stock 8,000 By Sales 6,018,000
To Purchases 1,545,000
To Gross profit 4,473,0006,018,000 6,018,000To Salaries 2,680,000 By gross profit 4,473,000
To Rent 412,000To electricity 55,000To other expenses 80,000
To advertisement 175,000
To net profit 1,071,0004,473,000 4,473,000
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Balance sheet
Liabilities Amt Assets Amt
Promoters Capital 21,00,000 Fixed assets 425,000
Net profit 1,071,000 Kitchen equipment 1,081,000Fixtures 505,000
Cash 116,000
Debtors 414,000Goodwill 500,000
Investment 130,000
3,171,000 3,171,000
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The logo of MASALA Country