mass communication & media literacy 01

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Mass Communication & Media Literacy

Author: clive-mcgoun

Post on 02-Nov-2014

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  • 1. Mass Communication & Media Literacy
  • 2. Organisation of the unit
    Syllabus
    Assessment
    Online study
    http://clivemcgoun.net/
  • 3. We swim in an ocean of mass communication, exposed almost 50% of our waking hours to media messages. So immersed are we in these messages that we often are unmindful of their existence, let alone their influences.
    Mass media are the
    vehicles through
    which messages
    are disseminated
    to mass audiences.
    The term is also
    used for industries
    built on mass
    media.
  • 4. Media Ubiquity
    • Media Exposure
    • 5. Concurrent Media Usage
    • 6. Inescapable Symbiosis
    • 7. Hierarchy of Media Literacy
    • 8. Media Awareness