1. Mass Communication & Media Literacy

2. Organisation of the unit
Syllabus
Assessment
Online study
http://clivemcgoun.net/

3. We swim in an ocean of mass communication, exposed almost 50% of our waking hours to media messages. So immersed are we in these messages that we often are unmindful of their existence, let alone their influences.
Mass media are the
vehicles through
which messages
are disseminated
to mass audiences.
The term is also
used for industries
built on mass
media.

4. Media Ubiquity

• Media Exposure
• 5. Concurrent Media Usage
• 6. Inescapable Symbiosis
• 7. Hierarchy of Media Literacy
• 8. Media Awareness