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MASS COMMUNICATION MASS COMMUNICATION THEORIES THEORIES (MMC-501) (MMC-501) Presented by: Rahul Kumar Presented by: Rahul Kumar Roll No. : 12/pmmc/03 Roll No. : 12/pmmc/03

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Presented by: Rahul KumarPresented by: Rahul Kumar Roll No. : 12/pmmc/03Roll No. : 12/pmmc/03

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Traditional MediaTraditional Media

New MediaNew Media

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Traditional Media

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INTRODUCTIONINTRODUCTION• Rural India is a treasurer trove of folk art. Theatre,

music, dance and many kind of combination of these four. Every region have its own art form that is immensely popular and relevant in that area. Being a ancient form they are very close to the heart of the people, it effect directly and personal level..

• Some of the form skill still exists in some place but may not be in its original form and its content. They have been reinvented according to the modern environment.

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• The non electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media.

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To Reach• To distribute the message.

• To provide the information.

• Up to date with the changes.

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Different forms of traditional media:Different forms of traditional media:

• Traditional dance

• Drama

• Painting

• Sculpture

• Music

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• Kathakali

• Kuchipudi

• Lavani

• Odissi

• And so on.

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DramaDramaTAMASHA:• Maharashtrian folk theatre dating back to 40 years.• It was the basically entertainment organized for

monetary gains.

NAUTANKI:• An art of north India enacted in open.• This form of drama is simple with the small inter

connecting units combined by Ranga and Sutradhar-the narrator

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Oil paint was first used for the Buddhist paintings by Indian 

and Chinese  painters

in western Afghanistan sometime between the fifth and ninth centuries.

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Traditional sculpture is all around us in parks, libraries, court houses, buildings and in museums. There are even images of sculptures on our currency. Traditional sculpture is easily recognized by its conservative design and representational.

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• QawwaliQawwali• Folk SongsFolk Songs• GhazalsGhazals• MushairaMushaira

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The Impact of New The Impact of New MediaMedia

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What is new media?

New media is those, Which provide you Information just in time.

To Keep you update with time. Keep Changing. Wire become Wireless.. Interactive (two way) now (multiple


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The Digital Revolution

Video and DVD

Portable camcorders

Home computer & games consoles

Cable, satellite & digital TV

Mobile phones & their convergence with other media photography & video

The world wide web

Email MP3

podcasts webcams


Social networking

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What is Media convergence?

• Media convergence is the process by which different types of media content are evolving into a single media platform through the internet.

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Challenge to Cultural Imperialism.The success of the Indian film & TV industries that have taken advantage of the Asian Diaspora

India’s biggest media conglomerate – Zee TV (now available on 4 continents)

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The BBC iplayerThe BBC iplayer

• An internet radio television service• Went 2007, updated 2008 and again in 2010. • Deals with Facebook and Twitter.• iPlayer with the BBC Online site. • iPlayer connected to the social network.

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Thank You