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BY: RACHEL HOLSCHER Mass Communication Timelines

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Mass Communication Timelines. By: Rachel Holscher. Internet. 1960’s- Internet invented 1972- 1 st basic email service 1976- Apple Computers founded 1981- Microsoft creates DOS 1982- Term “Internet” used 1985- is 1 st domain name 1995- Windows and Java created 1999- AOL - PowerPoint PPT Presentation


Page 1: Mass Communication Timelines


Mass Communication Timelines

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1960’s- Internet invented 1972- 1st basic email service 1976- Apple Computers founded 1981- Microsoft creates DOS 1982- Term “Internet” used 1985- is 1st domain name 1995- Windows and Java created 1999- AOL 2000- Fixed wireless, high-speed Internet technology is now seen.

There are 20,000,000 websites on the Internet. 2005- YouTube 2006- There are an estimated 92 million Web sites online 2007- Apple surpasses one billion iTunes downloads. 1.114 billion

people use the Internet according to Internet World Stats.

By: Rachel Holscher

Page 3: Mass Communication Timelines

What the Internet Did for Mass Communication?

The internet allows people around the world to stay in touch with each other by the click of a button.

The internet allows people to stay on top of breaking news with instant news alerts from around the world.

The internet allows anyone to find answers to any questions they may have.

The internet allows for fast easier research, no more card catalogs and shelves of books. By: Rachel Holscher

Page 4: Mass Communication Timelines

Telephones 1876- Invention 1883- 1st irst exchange linking two major cities was established between

New York and Boston 1888- Coin Operated Payphones invented 1946- A driver in St. Louis, Mo., placed a phone call, it was the first AT&T

mobile telephone call. 1948- wireless telephone service was available in almost 100 cities 1962- 1st commercial touch-tone phones were a big hit in their preview at

Seattle World's Fair. 1979- 1st cellular network launched in Japan 1982- Caller ID invented 1983- 1st Cell Phone available 1987- Estimated 1 million cell phone users 2000- 100 million cell phone users 2001- 1st Camera cell phone 2008- 2 Billion Cell phone users Today- Average person spend 13 hours talking on their cell phones. The

18-24 age group spends more like 22 hours a month talking on their cell phones.By: Rachel


Page 5: Mass Communication Timelines

What the Telephone Did for Mass Communication?

The telephone allow people to stay in contact over large distances.

The invention of the cell phone allowed people to be in contact with anyone when they were away from home.

Cell phones allow people to contact emergency help if they are not by a land line telephone.

Cell phones now allow people to listen to music, go on the internet, and text message friends and family.

By: Rachel Holscher

Page 6: Mass Communication Timelines


1927-The first transmission of a television picture between two widely separated cities.

1929- 1st experimental color television 1930- NBC opened experimental TV station W2XBS in New York 1931- CBS opens similar experimental TV station 1938- NBC station carries the first live, unscheduled coverage of a news

event in progress. 1939- TV introduced at the World's Fair 1940- NBC began relaying telecasts to the GE station in Schenectady, thus

forming TV's first "network“ 1941-NBC and CBS granted first commercial licenses 1946 Regular network series begin to take a foothold.  Network TV's first

major series effort was called Hour Glass. Other series debuting in 1946 included You Are an Artist, Geographically Speaking, Television Screen Magazine, Play the Game, Cash and Carry, Face to Face, I Love to Eat, and Faraway Hill

By: Rachel Holscher

Page 7: Mass Communication Timelines

Television Continued..

1948- Cable TV introduced as an alternate television service to households where reception of over the air TV signals was poor

1951- West coast is connected to TV network.  Television is now nationwide.

Mid ‘50s – Compatible color TV introduced 1956- 1st television remote control 1973- First Full Female Nudity on Network TV. 1975- HBO is established 1976 to 1980- the beginnings of the satellite TV industry 1986- FOX is launched 1990- Satellite industry marks three millionth unit in use 1992 to 2004- Estimated 19 satellite and cable subscribers Today- Over 113 million household contain at least 1 television

By: Rachel Holscher

Page 8: Mass Communication Timelines

What has Television done for Mass Communication?

Television allows people to watch the news, movies, and other entertainment shows.

The invention of the television has brought on the invention of VCR’s and VHS tapes, DVD’s and DVD players, and now BlueRay Discs and BlueRay Players.

People can now watch television on their phones, in their cars, or watch movies with a portable DVD player.

By: Rachel Holscher

Page 9: Mass Communication Timelines

How has Mass Communication Technologies affected today’s society?

With the invention of computers and the telephone, so much time is saved in communicating ideas to other people. 

There is no longer a wait time for letters to arrive, or a having to wait months to speak with family and friends.

Today’s technologies allow society to be instantly connected to one another.

News spreads around the world in seconds instead of weeks or months. By: Rachel Holscher

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Positive Affects

There are many positive aspects to the creation of these technologies, such as vast amounts of resources, the ability to and creating bonds between people and never losing contact with others.

The internet provides an enormous collection of resources ranging from news articles, encyclopedias, dictionaries, etc. to games, personal logs, and entertainment sites.  Anything anyone is searching for at any given moment is more than likely to show up on the internet.  This gives people the convenience of having resourceful information at their fingertips.  All they have to do is type keywords into a search engine and millions of websites are listed and give the option to pick and choose which sites fit the topic a person is looking for.  This is incredibly useful for projects, reports, essays, etc. especially for students who cannot get to a library.  Even libraries publish information online to satisfy the demands for information.

By: Rachel Holscher

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Negative Affects

These technologies have made contacting people much easier; however, who really wants to be contacted every second of every day and never get a minute of solitude?  With inventions like the cell phone and the internet, Americans feel obligated to be on call and available at every moment. 

On average people check their e-mail four times a day, whether to stay in contact for their occupation, or with family members; or there is the cell phone which they would feel guilty turning off for fear of panicking a person trying to reach them. 

These new technologies have put a strain on people, most without even knowing it.  Not only do technologies make people feel compelled to be accessible, they generate so much more stress and demand as well. 

By: Rachel Holscher

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Popular Mass Communication Technology Demographics

Young tech elites: comprise 6% of the population and their average age is 22 years old. All of them have internet access and most of them have cell phones, This group heavily participates in online interactivity including: music downloads, participation in online groups, viewing streaming audio and video clips. Seventeen percent of this group has logged on to the internet using a wireless internet connection.

Old wired baby boomers: comprise 6% of the population and their average age is 52. This group spends more money online than any other group. They all have internet access and 82% have cell phones. They actively gather information online and use the internet for transactions.

Wired GenXers: comprise 18% of the population and their average age is 36. All of them use the internet. Cell phone use is 82%. They also make use of interactive aspects of the internet.

Wired Senior Men: comprise only 1% of the population and are very highly educated. Their average age is 70 and they have been online for about 10 years. Online activities include information gathering and online transactions.

By: Rachel Holscher

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Young Married: comprise 15% of the population and their average age is 24. Internet use is 66%, while 56% have cell phones. Most of them are likely to be married with children.

Low-Tech Older Baby Boomers: make up 21% of the population and their average age is 54. Internet use is 51% while more of them (60%) have cell phones. This group has a lower than average education and income.

Unwired Baby Boomers: comprise 16% of the population, with an average age of 39. Internet use is 45% and 69% have cell phones. They tend to be married with children and do not have a lot of free time to devote to technology.

Low-Tech Elderly: make up 16% of the population and have an average age of 73. Internet use is 12% and 39% of them have a cell phone. This group is oriented to traditional media with 78% watching the news on TV every day.

By: Rachel Holscher

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Cell Phone and Texting Demographics

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24.

Roughly 48% of adults subscribe to text messaging nationally and they use a wide variety of phone features - such as picture messaging, streaming video and email -at a rate higher than that of the average cell user.

They are avid technology shoppers and are more likely than the average cell-phone subscriber to live in a household that owns - or plans to buy - a wide variety of hi-tech items, from HDTVs to MP3 players to video game systems.

They are leading online spenders. One-fifth (20%) of Texters spend more than $1,000 online annually, vs, 17% of all cellular users.

Texters are active, on-the-go consumers. They are 37% more likely than all cellular subscribers to have played basketball (as a leisure activity) during the past year; 29% more likely to have gone jogging/running; 29% more likely to have played tennis, and 23% more likely to have practiced yoga.

Texters are 12% more likely to have attended a professional sports event, and 57% more likely to have gone to an R&B, rap or hip-hop concert during the past year.

By: Rachel Holscher

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Blogging Demographics

In July 2003 BlogCensus suggested that there were 701,150 that the consider the be” blogs”.

The typical blog is written by a teenage girl who uses it twice a month to update her friends and classmates on happenings in her life.

Teenagers have created the majority of blogs. Blogs are currently the province of the young, with 92.4% of blogs created by people under the age of 30.

Half of bloggers are between the ages of 13 and 19. Following this age group, 39.6% of bloggers are between the ages of 20 and 29.

The study also suggests that males were more likely than females to abandon blogs, with 46.4% of abandoned blogs created by males (versus 40.7% of active blogs created by males).

By: Rachel Holscher

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Facebook and YouTube Demographics

Facebook Demographics1% of age 3-1132% of age 12-1747% of age 18-3411% of age 35-498% of age 50+

Youtube Demographics3% of age 3-1119% of age 12-1735% of age 18-3423% of age 35-4919% of age 50+

By: Rachel Holscher

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Twitter Demographics

Twitterers are almost twice as likely to own smartphones than Internet users. Top two phones include BlackBerry (15%) and iPhone (10%). Twitter users have advanced mobile behavior: 1/2 take photos, 1/3 go online and

20% play games regularly. About 25% of Twitter users update some type of social networking status regularly via their mobile phone.

Gender:Male = 55%Female = 45%

Age13-17 = 5%18-24 = -30%25-34 = 20%35-49 = +25%50+ = +20%

By: Rachel Holscher

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Digital music players Demographics

27% of all Internet users currently own one or more music player. Online music player owners are slightly more likely to be male (53%)

and more than 1/3 (37%) are between the ages of 18-34. They are nearly twice as likely as the typical Internet user to be

enrolled as full-time college students. They are more than twice as likely as the norm to own Web-enabled

video game consoles, 80% more likely to own a satellite radio system and 57% more likely than the norm to own a plasma/ flat screen TV.

Age demographic studies reveal that 14% of people between 29-40 have iPods; as do 11% of those between 41-50. Just 9% of 18-28-year olds and 6% of those aged between 51-59 have an Apple music player. Finally, 6% of those 60-69 have them, while 1 per cent of those 70 and older have them.

By: Rachel Holscher

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"The Demographics of Technology Users." KhalsaWeb: Helping You to Realize the Power of the Web. 2008. KhalsaWeb, Web. 22 Sep 2009. <>.

"Texters Young, Culturally Diverse, Online Spenders." Marketing Charts. 08/11/2008. Ad Tech New York, Web. 22 Sep 2009. <>.

Bruce Arnold, . "blog statistics and demographics." Caslon Analytics Blogging. 09/2008. Caslon Analytics, Web. 22 Sep 2009.

codemechanic, . "Youtube user demographics vs Face book user demographics." CodeLathe Blog FUTURE ENGINEERING. 02/10/2008. Web. 22 Sep 2009. <>.By: Rachel Holscher

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Bibliography continued

Macword Staff, . "iPod owner demographic data." Macworld. 26/07/2005. Macworld Online, Web. 21 Sep 2009. <>.

"Study looks at iPod owners’ demographics, interests, media usage habits." MacDailyNews. 17/11/2006. Mac Daily News Online, Web. 21 Sep 2009. <>.

Brian Solis, . "Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics." PR-The Future Of Communication Starts Here. 04/06/2009. PR 2.0, Web. 21 Sep 2009. <>.By: Rachel Holscher

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"Brief Timeline of the Internet." Webopedia. 24/05/2007. WebMediaBrands, Inc., Web. 22 Sep 2009. <>.

"Invention of the Telephone." Idea Finder. 11/01/2006. The Great Idea Finder, Web. 22 Sep 2009. <>.

"The History of Film, Television & Video." High Tech Products. 2009. High-Tech Productions, Web. 22 Sep 2009. <>.

PEG GALLOS, . "Society Explores How Technology Affects Society." The Institute. 06/04/2004. IEEE Intellectual Property, Web. 22 Sep 2009. <>.

By: Rachel Holscher

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Technology and Mass Communication Through The


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A Child's View of Technology and Communication

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How Do you See Technology and Mass Communication? 13 and Under

In discussing the relationship between advancing technology and mass communication, I thought it would be interesting to see how children see technology, mass communication, and their interrelation. I interviewed three children: ages 12, 10, and 6 years old. I asked each of them several questions; some questions were the same, and some I rephrased to make them more age-appropriate.

By: Heidi Koval

Page 25: Mass Communication Timelines

1st Interview

In this interview, the 12 year old was a boy named Oliver:

What is an example of messages that you have seen in TV shows or other means of mass media?Some of the messages I have seen in TV shows are that brothers and sisters should constantly fight and that teachers hate kids. In video games, there are messages that violence is fun and if you can out-fight your enemy, you will end up advancing past them.How many hours a day do you think you are using some type of mass media?One less hour than I am awake

By: Heidi Koval

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1st Interview

What do you think people did to hear about current events 100 years ago?The only thing I can think of that they would have been able to do is read a newspaper or hear about current events from other people.Do you think this was an effective way to hear about news? Why or why not?No, I don't think this was a very effective way to hear about news because it would have taken a long time for news to travel and if it was important, it might have been too late by the time the news reached people.How do you think the advancement of technology has changed the way people keep up with current events?The internet has made it so that people can see the latest news anywhere and at anytime on their laptop or cell phone or TV.What technology do you think has made the biggest change in the ways that people use mass communication?I think the internet has made the biggest change in how we use mass communication. Now there's no reason why we can't know what's going on within a minute of it happening.

By: Heidi Koval

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2nd Interview

The 10 year-old I interviewed is a girl named Evie.

What is an example of messages that you have seen in TV shows or other means of mass media?If you can't do something very good right away, you should keep on trying because you should always try to do your best.How many hours a day do you think you are using some type of mass media?About eight.

By: Heidi Koval

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2nd Interview

What do you think people did to hear about current events 100 years ago?Read the newspaper or talked to each other.Do you think this was an effective way to hear about news? Why or why not?Yes, I think this was a good way to hear about news because people who saw things happen could tell other people about what they had seen.How do you think the advancement of technology has changed the way people keep up with current events?Radio, TV, cameras, and computers have changed the way we hear about and see news. Cameras take pictures that can show how things looked as they happened and computers help people know what the weather might be like which can save people's lives. A lot of people read about the news on the internet, too.What technology do you think has made the biggest change in the ways that people use mass communication?The internet.By: Heidi Koval

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3rd Interview

The 6 year-old that I interviewed was a girl named Ava.

What do you think the most important invention has been in the last 100 years?Radio so people can know what's going on.How many hours a day do you think you are using some type of mass media?Five

By: Heidi Koval

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3rd Interview

What do you think people did to hear about news 100 years ago?Well, there were no TV's, no video games, and I'm pretty sure there weren't yo-yos, but maybe newspapers. Or books, or letters.Do you think this was an effective way to hear about news? Why or why not?Yes, because that was the only way they had to hear about news.How do you think inventions in the last 100 years have changed the way we hear about news?We can watch the news on TV now.

By: Heidi Koval

Page 31: Mass Communication Timelines

Impacts of Technology and Mass Communication

Do you think there might be any reasons to be concerned about the impact of technology and the way it relates to mass communication?Oliver and Evie responded by saying that it was almost impossible right now to really be able to shut off all means of mass communication.Oliver said that the people who control the messages being sent through mass media have a lot of power over the way people think because they are choosing what information people know and what information people don't get to see.

By: Heidi Koval

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Technology, Mass Communication and the Future

Do you think it is important to keep up with knowing how to use computers, making sure you're learning as much as you can as technology continues to change?"Unanimously, they responded that yes, it is important. Without knowing how to use technology, they all agreed, you would not be able to keep up with the world. It seems that children understand what an integral role technology plays in the way we now interact with each other and in the way we keep current with what is going on around the world, and are also capable of seeing the potential hazards of the changing landscape of mass communication.By: Heidi Koval