mass marketing

• Mass Marketing

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Advertising 20th century

1 It did so through the invention of mass marketing designed to

influence the population's economic behavior on a larger scale


Account-based marketing - Overview

1 Account-based marketing has grown since the mid-1990s as a demonstration of the trend away from mass marketing towards more targeted approaches. It parallels the

movement in business-to-consumer marketing away from mass marketing where organisations try to sell individual products to as many new prospects as possible to 1:1 marketing where they concentrate on selling

as many products as possible to one customer at a time.


Media culture - Media culture through religion

1 Media culture, in its mass marketing, has been compared to the role of religions in

the past. It has been considered as taking the place of the old traditional

religions. The waves of enthusiasm and fervent exaltation for a given product, a characteristic consumerist phenomenon, has been equipared to the "ecstasies of the convulsions and miracles of the old

religious fetishism".


Post-Fordism - Changes from Fordism to post-Fordism

1 Mass marketing was replaced by flexible specialization, and

organizations began to emphasize communication more than command


Quackery - History in Europe and the United States

1 Daffy's Elixir and Turlington's Balsam were among the first products that used branding (e.g., using highly distinctive containers) and mass marketing to create and maintain

markets


Quackery - History in Europe and the United States

1 British medicines never regained their previous dominance in North

America, and the subsequent era of mass marketing of American patent medicines is usually considered to

have been a "golden age" of quackery in the United States


Negative campaigning - Advantages

1 Similar negative campaigns have been used to rebut mass marketing

by tobacco companies, or to discourage drunk driving


Marketing ethics - Market audience

1 Examples of marketing which unethically targets the elderly

include: living trusts, time share fraud, mass marketing fraud and

others. The elderly hold a disproportionate amount of the

world's wealth and are therefore the target of financial exploitation.


Marketing mix - Lauterborn's Four Cs

1 Robert F. Lauterborn proposed a four Cs classification in 1990 which is a more consumer-oriented version of

the four Ps that attempts to better fit the movement from mass marketing

to niche marketing:


Push poll - Forms of push polls

1 One way to distinguish between push polling as a tactic and polls which

legitimately seek information is the sample size. Genuine polls make do with small, representative samples,

whereas push polls can be very large, like any other mass marketing

effort.


American Dream

1 "They linked mass production, mass marketing, and technological

improvement to an enlightened democratic spirit ..


Privacy-invasive software - Background

1 In a computerized setting, such as the Internet, there is a wide variety of privacy threats to consider. Threats vary from the systematic

capture of everyday events (e.g., what online sites that are visited or what items that are purchased from online stores) to the mass

marketing based on the retrieval of personal information (spam offers and telemarketing calls are more common than ever) to the distribution of information on lethal technologies used for,

e.g., acts of terror.


Sony marketing - Walkman

1 Despite all this technological diversity, there must be one which is the perfect choice for you.Du Gay, 31

This method of marketing to an extremely expansive user-base while maintaining the idea that the product

was made for each individual the best of all possible worlds—mass

marketing and personal differentiation


WeTab

1 Currently most media coverage in relation to the WeTab took place in German. WeTab GmbH began mass

marketing in September 2010.


Target market - Strategies for Reaching Target Markets

1 Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing,

concentrated marketing, and micromarketing/ nichemarketing.


Target market - Strategies for Reaching Target Markets

1 Mass marketing is a market coverage strategy in which a firm decides to ignore

market segment differences and go after the whole market with one offer. It is the type of

marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on

radio, television and newspapers as the medium used to reach this broad audience.


All-electric car

1 The energy crises of the 1970s and 1980s brought a short-lived interest in electric cars; although, those cars

did not reach the mass marketing stage, as is the case in the 21st

century


Major depressive disorder - Monoamine hypothesis

1 The monoamine hypothesis, already limited, has been further

oversimplified when presented to the general public as a mass marketing tool, usually phrased as a chemical

imbalance.


Breakfast cereal - Battle Creek, Michigan

1 In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its

Kraft division.Peyton Paxson, Charles William Post: The Mass Marketing of

Health and Welfare


Advertisements - 20th century

1 It did so through the invention of mass marketing designed to

influence the population's economic behavior on a larger scale.Ewen,

Captains of Consciousness (1976), p


Independent software vendor

1 An 'independent software vendor' (ISV) is a company specializing in

making or selling software, designed for mass marketing|mass or niche

market|niche markets


National Fraud Authority - Functions

1 These include identity fraud, mortgage fraud, accommodation

addresses, mass marketing fraud and fraud affecting small and medium

sized businesses


Live action role-playing game - Cultural significance

1 This may be due to intolerance of the resemblance to childhood games of pretend, a perceived risk of over-identification with the characters,

and the absence of mass marketing


Internet fraud - Online auction and retail schemes

1 According to data from law enforcement and consumer

protection organizations, fraudulent schemes appearing on online auction

websites are among the most frequently reported form of mass-

marketing fraud.[http://www.justice.gov/criminal

/fraud/internet/ Mass Marketing Fraud: The U.S Department of

Justice]https://store.theartofservice.com/the-mass-marketing-toolkit.html

Geneivat da'at - Bibliography

1 * Meir, Asher. The Jewish ethicist: Everyday ethics for business and life,

KTAV 2004, pp. 61-65 on market research and pp.227-229 on mass marketing and Spam (electronic)|

spam


Political ideas in science fiction - Politics

1 ** The Sound of His Horn by the senior British diplomat John William

Wall (under the pen name of Sarban) — originally a Mass marketing|mass market paperback published in the U.S., UK, Spain and Commonwealth

of Nations|Commonwealth countries, it was republished in hardback by

Tartarus Press


Neuro-linguistic programming - Psychotherapeutic

1 Unfortunately, NLP appears to be the first in a long line of mass

marketing seminars that purport to virtually cure any mental disorder...it appears that NLP has no empirical or

scientific support as to the underlying tenets of its theory or

clinical effectiveness


Marketing mix - Lauterborn's four Cs

1 Upper Saddle River, NJ, USA that attempts to better fit the movement

from mass marketing to Niche_market|niche marketing:


Roaring Twenties - New products and technologies

1 Radio became the first Mass media|mass broadcasting medium. Radios were expensive,

but their mode of entertainment proved revolutionary. Radio advertising became the grandstand for mass marketing. Its economic importance led to the mass culture that has

dominated society since. During the Old-time radio|golden age of radio, radio programming

was as varied as Television program|TV programming today. The 1927 establishment of the Federal Radio Commission introduced a new

era of regulation.


Commodification - Marxist theory

1 Human beings can be considered subject to commodification in

contexts such as genetic engineering, Social engineering

(political science)|social engineering, cloning, eugenics, social Darwinism,

Fascism, mass marketing and employment


Flyer (pamphlet)

1 Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication.

There are many different flyer formats. Some examples are:


Machine Age - Social influence

1 * The rise of Mass marketing|mass market

advertising and consumerism


RuneScape - Press reception

1 Its analysis stated that RuneScape’s mass marketing|mass-market appeal lies in its simplicity and accessibility

(both financial and technical)


Mass culture - Media culture through religion

1 Media culture, in its mass marketing, has been compared to the role of religions in the

past


Breakfast cereals - Battle Creek, Michigan

1 In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its

Kraft division.Peyton Paxson, Charles William Post: The Mass Marketing of

Health and Welfare


Mass marketing

1 Traditionally mass marketing has focused on radio, television and

newspapers as the media used to reach this broad audience


Mass marketing

1 Mass marketing is the opposite to Niche marketing as it focuses on 'high sales and

low prices'. Mass Marketing aims to provide products and services that will appeal to the

whole market. Niche marketing targets a very specific segment of market for

example specialized services or goods with few or no competitors.“Niche Market.”

Business: The ultimate resource. (2002). Cambridge, Mass: Perseus

Publications:1294.https://store.theartofservice.com/the-mass-marketing-toolkit.html

Mass marketing - Background

1 Mass marketing creates the largest potential market, which leads to lowered costs.


Mass marketing - Shotgun Approach

1 The shotgun theory is an approach of mass marketing


Mass marketing - Use and Products Sold

1 Resources of mass marketing provide cost-effective marketing solutions for

small and micro businesses, including start-ups.


Mass marketing - Use and Products Sold

1 Even products like politicians and services from professions such as

law, chiropractic and medicine, are subject to mass marketing.


DaySmart Software - Software Add-ons

1 The messaging service supports automatic client and employee notifications through e-mail and text, while also supporting the automatic e-

mailing function for the mass marketing features of the

software.http://www.saloniris.com/messagingservice.aspxhttp://www.123PetSoftware.com/

messagingservice.aspxhttp://www.medicalspasoftware.com/messagingservice.aspxhttp://

www.inkbooktattoosoftware.com/messagingservice.aspx


American football protective equipment - Jockstrap, or athletic supporter

1 A mass marketing in 1902 claimed the garment, now termed an small

comforter was medically installed for all males that engaged in sports or

harmful activity.


Target audience - Strategies for reaching target markets

1 Mass marketing is a market coverage strategy in which a firm decides to ignore

market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through

persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on

radio, television and newspapers as the medium used to reach this broad audience.


Beard - From the Renaissance to the present day

1 Concurrently, the psychological mass marketing of Madison Avenue was becoming

prevalent


Twin-lens reflex camera - History

1 The major step forward to mass marketing of the TLR came with the

Rolleicord and then Rolleiflex in 1929, developed by Franke Heidecke

in Germany


The Cluetrain Manifesto

1 The authors assert that the Internet is unlike the ordinary media used in mass marketing as it enables people

to have human to human conversations, which have the

potential to transform traditional business practices radically.


TLC (TV channel) - The Learning Channel: a place for learning minds

1 The Learning Channel continued to focus primarily on instructional and educational programming through

much of the 1990s, but began to air shows less focused on education and

themed more toward popular consumption and mass marketing;

these would be later expanded.


Nelson Riddle - Career revival

1 the best and most serious attempt to rehabilitate an idea of pop that

Beatlemania and the mass marketing of rock LPs for teen-agers undid in

the mid-60s ..


Henry James - Legacy

1 This is somewhat ironic, considering the novel's sardonic treatment of the great new force of mass marketing.


Great Lakes region (North America) - Economy

1 Mass marketing in the modern sense was born in the region. Two competing Chicago

retailers—Montgomery Ward and Sears Roebuck—developed mass marketing and

sales through catalogues, mail-order distribution, and the establishment of their

brand names as purveyors of consumer goods. The region's natural features,

cultural institutions, and resorts make it a popular destination for tourism.


Custom software

1 'Custom software' (also known as 'bespoke software' or 'tailor-made software') is software that is specially software development|developed for some specific organization or other user. As such, it can be contrasted with the use of software packages developed for the mass marketing|mass market, such as commercial off-the-shelf (COTS) software, or

existing free software.https://store.theartofservice.com/the-mass-marketing-toolkit.html

Thomas Kinkade

1 He is notable for the mass marketing of his work as Printing|printed

reproductions and other licensed products via The Thomas Kinkade

Company


Great American Songbook - Contemporary singers

1 cquote|What's New isn't the first album by a rock singer to pay tribute to the golden age of

the pop, but is ... the best and most serious attempt to rehabilitate an idea of pop that

Beatlemania and the mass marketing of rock LP album|LP's for teen-agers undid in the mid-60s. During the decade prior to Beatlemania, most of the great band singers and crooners of the 40s and 50s codified a half-century of

American pop standards on dozens of albums, many of them now long out-of-print.


Computer Space - History

1 Previous efforts in bringing the experience of Spacewar! to a Mass marketing|mass market were centered on the minicomputer paradigm of the college campuses where it originated -

that of a central computer distributing software to various remote Dumb terminal|terminals. Computer Space was innovative for establishing the basic form of all arcade

games to come - that of a dedicated computing device built to play only that one

game.[http://www.Videotopia.com Videotopia]


Arthur Nielsen - Career

1 This involved: (1.) test marketing new products to determine their

viability prior to costly mass marketing and production; and (2.)

measuring product sales at a random sample of stores to determine

market share


Social history of England - 1960s

1 Although first printed in 1928, the release in 1960 of an inexpensive

Mass marketing|mass-market paperback version prompted a court

case


Electric car

1 The energy crises of the 1970s and 1980s brought a short-lived interest in electric cars; although, those cars

did not reach the mass marketing stage, as is the case in the 21st

century


Murano glass

1 Today, Murano is home to a vast number of factories and a few

individual artists' studios making all manner of glass objects from mass

marketing|mass marketed stemware to original sculpture. The Museo del Vetro (Glass Museum) in the Palazzo

Giustinian houses displays on the history of glassmaking as well as

glass samples ranging from Egyptian times through the present day.


Mop-top - Album format and covers

1 Prior to The Beatles' influence, Vinyl records|record albums were of secondary consideration to singles (45s) in mass marketing, generally devised to contain filler (media)|filler material

along with one or two hits. As their career proceeded, however, The Beatles began to

increasingly focus on the album as an artistic medium in its own right. In general the Beatles

did not include their singles on their albums. Several Beatles album covers have been copied

or parodied, for example:


Linda Ronstadt - Touring

1 the best and most serious attempt to rehabilitate an idea of pop that

Beatlemania and the mass marketing of rock LPs for teenagers undid in the

mid-60s...


Tyco Toys - History

1 By the 1970s, TYCO shifted sales and marketing to a consumer-oriented, mass

marketing focus


Foster's Home for Imaginary Friends - Merchandising

1 Since January 2007, as part of an overall deal with Cartoon Network,

Mattel has released items related to the mass marketing of the show


Ravenhead glass

1 The assertive European development even had Finnish newspapers railing at Ravenhead's

national advertising there, saying that their local producers such as Iitalla had to be

protected against this foreign invader. The reality however was that Ravenhead had

pioneered a catch-up of UK glass design to approach the standards that designers such as

Tapio Wirkkala and Timo Sarpaneva had achieved earlier in the Scandinavian markets and allied this to mass marketing techniques.


Music on The O.C. - Artist promotion

1 Additionally, fans and critics have stated that such appearances and

mass marketing techniques are creating Selling out|sell-outs


Potato chips - History

1 This innovation, along with the invention of cellophane, allowed potato chips to become a Mass

marketing#Use and Products Sold|mass market product


Becoming Jane

1 Commentators and scholars have analysed the presence of Austen characters and themes within the

film, and also noted the implementation of mass marketing in

the film's release.


Becoming Jane - Place in mass marketing

1 The implementation of mass marketing in the film's production

and release has attracted notice from film and literary scholars


Cinema of Hong Kong - Recent trends

1 These include technically glossier visuals, including much Computer-generated imagery|digital imagery; greater use of Hollywood-style mass

marketing techniques; and heavy reliance on casting teen-friendly

Cantopop music stars


Hummer H2 - Application

1 It was marketed as both a general purpose vehicle and as an off-roading|off-road vehicle. The

objective of GM's mass marketing was to maximize sales, and the H2 is

primarily used as a passenger vehicle on typical roads. Along with the Ford Excursion the H2 was also the base for a limousine conversion.


Michael S. Malone - Publications

1 * No Size Fits All: From Mass Marketing to Mass Handselling, with

Tom Hayes (author)|Tom Hayes, Penguin/Portfolio Hardcover, 2009,

ISBN 978-1-59184-267-5


Barry Sheene - Racing career

1 He is credited with boosting the appeal of motorcycle racing into the

realm of the mass marketing media.50 Years Of Moto Grand Prix

(1st edition)


1978 Grand Prix motorcycle racing season - Season summary

1 The popularity of defending champion Barry Sheene had boosted the appeal of motorcycle racing into

the realm of the mass marketing media


Good News Bible - Beginnings

1 It received a mass marketing effort with copies even being made

available through grocery store chains.


Marlboro Man - Results

1 Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting

the success as well as the tobacco industry’s strong ability to use mass

marketing to influence consumers.Roman, K


Samuel Colt

1 Colt's manufacturing methods were at the forefront of the Industrial

Revolution. His use of interchangeable parts helped him

become one of the first to exploit the assembly line. Moreover, his

innovative use of art, celebrity endorsements and corporate gifts to

promote his wares made him a pioneer in the fields of advertising,

product placement and mass marketing, although he was criticized during and after his life for promoting his arms through bribes, threats and

monopoly.


Potato onion

1 It was very popular in the past, but--like many old varieties--it has been passed over in favor of types more suitable for mechanical harvesting

and mass marketing.


Jordan Romero - Concerns about the climb

1 This sounds like it's about mass marketing, money and it's verging on child abuse


Rob Portman - Early appointments and return to Ohio

1 In economic affairs, they increasingly adapted the methods of the world:

taking out loans, using mass marketing techniques


Pharmaceutical marketing - To users

1 For these reasons, most countries impose limits on pharmaceutical

mass marketing that are not placed on the marketing of other products


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