mass relevance
DESCRIPTION
presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.TRANSCRIPT
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INSPIRING BRANDS TOINVOLVE THEIR AUDIENCE
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TIMELINE
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THE SITUATION
Explosive growth of real-time content
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THE CHALLENGE
HOW DO I LEVERAGE THE POWER OF
SOCIAL PARTICIPATION TO IMPROVE THE
PERFORMANCE OF ALL MY MARKETING
AND ADVERTISING ACTIVITIES?
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SOCIAL EXPERIENCES INCREASE ADVERTISING ROI
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THANK YOU!Jeremy MaurerSales & Business DevelopmentMass [email protected]@JeremyMaurer