massively increase your digital conversion rates

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Post on 29-Nov-2014

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Is it the world's leading conversion marketing platform? We think so.

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  • 1. IF YOU KNEW HOW TO MASSIVELY INCREASE YOUR DIGITAL CONVERSION RATES, WOULD YOU DO IT? NEXT > madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 2. ONE OF ITALYS BIGGEST BANKS gets market leading conversion rates* of up to 33% on their website by using it. *campaign specific IT NOW FORMS THE BACKBONE OF THEIR ENTIRE DIGITAL ENGAGEMENT STRATEGY NEXT > madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 3. A JAPANESE SMARTPHONE manufacturer made money off their market research with it. IN JUST 4 DAYS THEY LEARNED 3000+ NEW THINGS ABOUT THEIR CUSTOMERS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 4. IT PROFILES YOUR TRAFFIC / IT SEES YOUR AUDIENCE IT HELPS YOU TO UNDERSTAND YOUR TARGET MARKET IT STIMULATES VIRAL AND SOCIAL / IT USES GAMIFICATION madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 5. ENGAGE YOUR USERS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 6. RETAIN&QUALIFY PROSPECTS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 7. RECOVER DORMANT USERS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 8. EXPERIENCE REALTIME ONLINE PROLIFERATION* *GROWTH / MULTIPLICATION / SNOWBALLING madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 9. ITS THE ONLY CROWDREBATING platform on the planet, it uses a unique algorithm and it costs* what you want it to. *TWO DISTINCT LICENSES AVAILABLE madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 10. ALL ITS CAPABILITIES / ITS POWER TO CHANGE YOUR BUSINESS ARE READY FOR YOU RIGHT NOW / YOUR FIRST CAMPAIGN COULD BE LIVE IN JUST A FEW DAYS *NO DEV OR CODING REQUIRED madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 11. CONVERSION EXPLAINED/ AND THEN SOME CASE STUDIES CONVERSION MARKETING Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers / Although different sites may consider a "conversion" to be some sort of result other than a sale / One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. a discount on that particular shopping cart. CONVERSION RATES The conversion rate is the proportion of visits to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. CONVERSION RATE = NUMBER OF GOAL ACHIEVEMENTS VISITS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 12. THE ITALIAN JOB THE BANK CASE STUDY 1 CAMPAIGN OBJECTIVES Optimise online advertising spend Convert anonymous website users Profile leads for new client acquisition RESULTS Product offered: multi-product campaign to attract a range of prospects (including various shopping vouchers & tech offers) 6070 people profiled (various interactions*) Cost per profile: 3,52 CONVERSION RATE 33% *AN INTERACTION IS ANY DIGITAL ACTION YOU WANT A CAMPAIGN USER TO PERFORM madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 13. BIG IN JAPAN THE SMARTPHONE MANUFACTURER CASE STUDY 2 CAMPAIGN OBJECTIVES Increase Facebook Fans Convert likes into profiles. Research smartphone purchasing attitudes Research purchase behavior in store Research price positioning. RESULTS Product offered: 10 high profit-margin smartphones 3130 people profiled (15 interactions* each) Profit per profile: 0.143 CONVERSION RATE 44% *IT CAN BE A LIKE, A RETWEET, A POST, A QUESTION & ANSWER, CONTACT DETAILS OR MORE madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 14. PEOPLE ARE PEOPLE THE STRATEGIC RECRUITMENT SPECIALISTS CASE STUDY 3 CAMPAIGN OBJECTIVES Generate new leads and contacts Survey salaries of top and middle class management profiles Identify potential candidates for head hunting activities RESULTS Product offered: multi-product campaign to attract a range of prospects (including tablets, fashion vouchers & magazine subscriptions) 310 people profiled (25 interactions each) Cost per profile: 8,20 CONVERSION RATE 27% *FOR EACH COMPLETED INTERACTION THE USERS DESIRED PRODUCT PRICE DROPS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 15. THE WORLDS LEADING HEALTH, WELLNESS AND NUTRITION COMPANY CASE STUDY 4 CAMPAIGN OBJECTIVE Achieve higher engagement for investor relation communications through the running of an educational campaign RESULTS Product offered: iPad 300 people profiled (10 interactions* each) Cost per profile: 2,00 CONVERSION RATE 18% *THE INTERACTIONS IN THIS CAMPAIGN WERE AIMED AT EDUCATING USERS madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
  • 16. BETTER CONVERSION RATES BETTER INSIGHTS / BETTER BUSINESS* KNOW MORE? *MADAI ALSO OFFERS A POWERFUL AID OPTION FOR YOUR CHARITABLE/CSI SPEND