master business administration digital technology management · develop “business...

Master

Business Administration

Digital Technology Management

Prof. Dr. Eva Anderl & Prof. Dr. Holger Günzel

22th April 2020

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From an entrepreneurial mindset

- digitally influenced to …

2

Strategy

Applications & Data

Business Processes

Infrastructure

„The Old Way“

Technology

driver

Data based

Aligned

„The Digital Way“


a data-driven world …

3

Business

Models

SolutionsProcesses

People

Data-

driven


… to new competences!

4


Does it correspond to your career

development?You will work in the data-driven transformation of an enterprise in

business models, processes and applications

Be an intrapreneur as …

… part of the business development (strategy) department to

develop “business models/products” and create digital

company processes and projects

… part of a functional department (marketing, controlling or

logistics) to manage their obligatory transformation to more

“digital functions, services and structures”

…an assistant to the top-management of a company to convert

to a digital company by developing effective strategies

Be an entrepreneur: Model your future-oriented company!

5

Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster)M.Sc. – Digital Technology Management

Didactic Ideas behind DTM: Project based – research oriented – profoundly digital

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7Prof. Dr. Holger Günzel, Fakultät 10, [email protected]

Learning Lab

(www.LL4DT.org)


Learning Lab „Digital Technologies“

The learning lab …

helps students to understand new digital

technologies and digital architectures in an

enjoyable way

provides lecturers with a pre-developed, but

customizable building block for their courses with

a duration between 0.5 and 1 workshop days

has several streams with different digital

technologies

has low investment costs and can be used in

regular teaching rooms (mobile lab setup)


Didactic Concept: Learning Lab

Small student teams (3 students)

Learning by doing with assignment sheets

Haptic experience (no slides)

Self-learning by students with retrospectives

and lessons learned

Lecturers as coaches

Specific teaching room setup

Pre-set schedule

Manifest



Co-Innovation Lab

(www.co-inno-lab.org)


Co-Innovation Lab

In the Co-Innovation Lab of the Munich University of Applied

Sciences, companies work with students on their future

innovations within the framework of courses.

In this way we achieve ...

a joint development environment for innovation projects: from

the idea to implementation and test run in a maximum of 10

weeks

a win-win situation: Companies, students and professors

develop innovative solutions - based on digital technology

Companies meet potential employees of tomorrow

Students switch from case studies to reality


Didactic Concept – mainly 3rd

semester

Engagements from various industries and company

sizes

Mainly process adjustments and digitization

Students live the consulting life cycle - from proposal,

execution, project management to reference and

knowledge management

Self-directed learning by autonomous teams

(3 – 4 students)



Research Lab


Who are we?

Prof. Dr.

Lars Brehm

14

Prof. Dr.

Nicole Brunnhuber

Prof. Dr.-Ing.

Holger Günzel

Prof. Dr.

Henrike

Weiden

Prof. Dr.

Jessica Slamka

Prof. Dr. Harald

Ruhnke

Prof. Dr.

Klaus Gutknecht

Prof. Dr.

Steffen Henzel

Prof. Dr.

Daniel Ittstein

Prof. Anne Bergner

Dr. Haarmann

Prof. Dr. Eva

Anderl


What can you expect?

Activities… Three exciting semesters which

build on your undergraduate

degree of Business Administration

or related fields

Large number of study and project

work, presenations and team

working projects

Seminars, field trips and case

studies with practical orientation

Building your own network with

students, alumni and company

representatives

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… but also Regular teamwork of the study

group in and outside the courses

Parts of excursions as prerequisite

for examinations. Travel costs up

to € 500 per semester

Working during your study is only

possible conditionally

Take on the responsibility of

activities for study group


1st semester (Status: April 2020)

16


2nd semester (status: April 2020)

17


3rd semester (Status: April 2020)

18


Possibilities to structure the 3rd semester

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CompanyUniversity

Abroad

MUC

Internship*

Master

Thesis

ModulesAbroad

MUC

Abroad

MUC

* If required

possible

Possible

conditionally

Not possible

Host


Contact

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Prof. Dr. Holger Günzel

[email protected]

Further Information:

www.bw.hm.edu

https://www.linkedin.com/company/digitaltechnologymanagement

http://www.bw.hm.edu/

https://www.linkedin.com/company/digitaltechnologymanagement

master business administration digital technology management · develop “business...

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