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Master Data Management

Pascal LaikVP Master Data Management ProductsOracle

Eva LarsonIT Data QualityZebra Technologies Corporation

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

MDM ROI & Sample use cases

Product Announcements

Oracle MDM Solution differences

Agenda

Categories of MDM Benefits we have benchmarked from our customers implementations

GROWTHImprove CRM

performance to increase revenue and market share

EFFICIENCYOperational

efficiency across multi-functions of an

enterprise

IT AGILITYIncrease IT

resiliency in a changing business

landscape

COMPLIANCEReduce operational

risk and improve regulatory

compliance

CUSTOMERS ON AVERAGE GENERATED 2%-5% INCREASED REVENUE FROM SALES WITH MDM

EFFICIENCY OF OPERATIONS INCREASE WITH IMPROVED PROCESSES AND DATA GOVERNANCE

EFFICIENCY OF IT OPERATIONS RESULTING IN GREATER AGILITY OF BUSINESS MODELS

EFFICIENCY OF IT OPERATIONS RESULTING IN GREATER AGILITY OF BUSINESS MODELS

Growth

Why:Why:Why:

What:What:What:

So what:So what:So what:

Unified sales, customer service and self service processes

Live on single view of customers using OracleCustomer Hub to feed call center, case management and marketing application

Increased Up/X-sell by 9%Reduced marketing costs by 19%Increased call center productivity

by 24%

Diversified European Financial Institution

Enable loyalty program, drive up-sell and empower self service

Oracle Customer Hub along with Siebel CRM

Improved marketing response resulting in increased gift card order sales by 5%

Increased sales from loyalty cards customers by 1%

Large US groceryretail chain

© 2006 Oracle Corporation

Efficiency & IT Agility

Why:Why:Why:

What:What:What:


Streamline global supplychain and provide an acquisition platform

Live on Oracle Customer and Product Hub integrated with 11 ERP systems with no disruption

Improved inventory levels by 5%Reduced order lead times by 2%Increased order returns by 15%

Support total customer satisfactiongoals with single view of customer data for company’s mobile devices division

Centralized enterprise B2B customer master in a single instance

Reduced sales cycle time (B2B) by 3%

Reduced maintenance costs of legacy IT systems by 25%

Large telecom manufacturer


Efficiency and IT Agility

Why:Why:Why:

What:What:What:


Support growth through acquisition and solve customer and product data fragmentation

Centralized product, customer & pricing master apps

Support KPN’s business transformation from product to customer centric enterprise

Live on Oracle MDM withInformatica Power Center & DQFoundation to CRM, Billing &source of clean data for the enterprise

$1.8 million yearly savings in IT project costs

Improve customer service and operational efficiency

Time-to-market performanceStreamlined operations


IT Efficiency & Compliance

Why:Why:Why:

What:What:What:


CIS legacy inflexible and too expensive to maintain & evolve

Live on Customer Hub with 14,000 users and 400k tx /day peak operations

Anti money laundering compliance application

A large bank in Asia-Pacific region

Public Sector

Leading Companies Across Industries Use Oracle MDM for Customer Data

Communications, Media & Utilities

Financial Services High TechnologyManufacturing &Distribution

900+ Oracle MDM Customers

Retail & CPG

Belgium Post

MDM Implementation challengesWhat we hear loud and clear

• Achieve material & sustainable data quality improvements

• Effort grows exponentially with source systems / domains covered

• Clean the data (Initial load) vs. keep it clean (on-going operations)

• Raising / evolving data quality criteria

• Cost of integration• Intrusive to consuming applications• Legacy applications• Hub web services too granular

• Implement true enterprise data governance

• Agree on an enterprise model• Communicate & enforce enterprise data policies• Easily operate and monitor the hub


Unclean to clean data(Initial & Delta load)

Operational exchanges Hub / Apps

End-to-EndIntegration

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

End-to-End Data Governance

Trusted Master Data

Oracle MDM Investment & differentiation strategy Pushing the limits of MDM to achieve faster time to value

End-to-EndData Quality

SourceSystems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom


ApplicationIntegration

Architecture

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

Data Governance ManagerSource

Systems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

Trusted Master Data

OracleData

Quality

New

Oracle MDM Investment & differentiation strategy The Product Offering


SourceSystems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

Prof

ile

Stan

dard

ize

De-

Dup

Valid

ate

Add

ress

Trusted

Master Data

Oracle MDM Investment & differentiation strategy The Product Offering – End to End Data Quality

End to End Data Quality Framework


Rules Execution Engine(Workbench)

Rules Manager ‐ Design, Develop & Validation (IDQ)

Relational and Flat Files

Loans

Legacy

ERP

Other

CRM / MDM

Objective:Zero rejects

CandidatesErrorReport

Correction Files

Credit Card

Exception Management Process (Data Quality Assistant)ETL

MergedSinglesManualRêviez

Scorecards & Reporting(Report Viewer)

CorrectiveActions

Analyze / Profile EnrichMatch &

De-duplicateStandardize & Cleanse

OracleData

Quality


SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

Match

Sync

Merge

FetchTrusted

Master Data

Oracle MDM Investment & differentiation strategy The Product Offering – End to End Pre-build Integration


Push Mode – MDM for Customer Data

• Consolidate• Cleanse &

Enrich• Deut & build

golden record• Publish to

participating applications

• Asynchronous or Batch• Non intrusive• Fast Implementation (<3-4 months)• Does not assume the hub is the data master (Authoring is decentralized)• Out of the box integration with Siebel CRM and Oracle EBS

Customer Hub

AIA Customer Party EBO

SiebelSiebel

PFSTPFST

JDEJDE

PortalPortal

iFlexiFlex

RetekRetek

EBSEBS

SiebelSiebel

PFSTPFST

JDEJDE

PortalPortal

iFlexiFlex

RetekRetek

EBSEBS

AIA


Fetch Process: Once candidate selected, returns the entire profile of the customer / prospect

Match Process: returns the list of candidates to a list of selection criteria

Pull Mode – MDM for Customer Data

Sync Process: Data is entered in the application and synchronized back to the customer hub

• Real time interaction with the hub• The right data at the time of entry• Out of the box integration with Siebel CRM and Oracle EBS

1

Customer Customer HubHub

AIA Customer Party EBO

SiebelSiebel

PFSTPFST JDEJDE LegacyLegacyilexilex

RetekRetek

EBSEBS

ODSODS

SAPSAP

23

AIA


Push Mode: MDM for Product Data

Item BO / EBSBombed / EBSProduct

HubProductProduct

HubHub

EBSEBS

• Import & Synchronization

• Product Data Quality Management

• Catalog Administration & Security

• Syndication & Publication

• Access & Search

AgileAgile(PLM)(PLM)

SiebelSiebel

AIA

What about legacy applications?

• Easily “embeddable” in legacy / web applications

• Enables Match / Fetch / Sync processes for org and person

• Makes legacy applications “MDM aware”

• Customer still needs to build Enterprise Business Object to Legacy application

AIA AIA Customer Customer PartyPartyEBOEBO

MDM MDM HubHub

LegacyLegacy

Composite Application User Interface

url pointer

AIA

Oracle MDM Investment & differentiation strategy The Product Offering – End to End Data Governance

Define Operate Monitor Fix

Trusted Master Data

• Execute day to day hub operations (Consolidate, Cleanse, Share, Master functions)

• Manage Escalations

• Perform data steward tasks (e.g. Merge/Unmerge)

Define(and Communicate

& Enforce)

Fix data issuesMonitor hub operations

• Define enterprise Master Data (Metadata mgt)

• Define enterprise data policiesData accountability, Escalation process,…

• Administer hub

Easily

Operatehub

• Analyze Hub DQ metrics

• Track sources of bad data

• Monitor hub transaction load

• Fix import error and manage re-submission

• Proactively conduct data watch & repair tasks

• Tune Data Quality rules

End o End Data Governance Data Governance Tools Functions

Oracle New Data Governance Manager


Telecom

Oracle MDM: Committed to Industry specialization

SchemaWeb ServicesUser InterfaceProcesses

Trusted Master Data

Financial Services

Retail Health Sciences

Hi-Tech Mfg

Public Sector

Higher Education

Telecommunications

Broadband Wireless Charges Fixed

Internet Cable TV Broadband Discount

Broadband Plans

Wireless Plans

Wireless Discounts

Wireless Voice

Services

Wireless Data

Services

Text Messages

Mobile Content

Devices

Handsets Accessories

DSL High Speed Internet Device Installation

Services Internet Add On Services

Product/Services Classification Structure

Product Hub for CommunicationsEnable Enterprise Service Catalog to achieve across LOB bundled service offerings

Key features

• Comms attributes library (250+)• Product class & parent context specific

data handling• Improved efficiency of item induction• Optimized product change approval

process• Templates for easily creating bundles• Enable end item marketing products

using service bundles

Goal: Reduce cost of downstream/operational errors due to improved data quality

Key customers: British Telecom, LG Telecom, Verizon, Vodafone, Cricket Communication, Intuit, Cisco

MDM Partner Program – Strategic Priority #1

• Skilled and experienced in priming Oracle MDM projects

• Co-Development partnerships deliver deep expertise

• Augmentation from Oracle Consulting

• Global & Regional specialists

Critical to your success

Oracle at the MDM SummitTuesday 4:50

BEST PRACTICES: Delivering Product Hub in aFast Growing Global Enterprise

BEST PRACTICES: Managing Master Data in a “Multiprise”

Wednesday 11:00

EXPERTS PANEL: Optimizing the First Six Months

Wednesday 11:50

BEST PRACTICES: Beyond MDM Data Services

BEST PRACTICES: Introduction to an MDM Methodology

Wednesday 12:40

EXPERT TESTIMONY: Data Governance

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