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MASTER OF BUSINESS ADMINISTRATION COURSE GUIDE Offered by Robert Kennedy College in exclusive partnership with York St John University

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MASTEROF BUSINESS ADMINISTRATION

COURSE GUIDE

Offered by Robert Kennedy College in exclusive partnership with York St John University

Make the possible happen.

S W I S S Q U A L I T Y E D U C A T I O N

Swiss quality education

CONTENTS

About York St John University 1

About Robert Kennedy College 3

100% Online MBA Leading Innovation and Change 5

100% Online MBA Coaching Mentoring and Leadership 7

100% Online MBA Entrepreneurship and Innovation 9

100% Online MBA Innovation Leadership and Consulting 11

100% Online MBA Leadership and Management 13

100% Online MBA Management Consulting 15

The Programmes at A Glance 4

Core Course Team 17

Programme Tutors 21

Application Form 24

ABOUTYORK ST JOHN UNIVERSITY

York St John University is a prestigious civic university with roots going back to the 1840s. York Diocesan Training School, for teacher education, opened in May 1841 with one pupil on the register: 16-year-old Edward Preston Cordukes. 1846 saw the foundation of the Female Training School which moved to Ripon in Yorkshire in 1862. The college in York was described as St John’s College from the late 1890s.

By 1904 St John’s was the largest Diocesan college in the country with 112 students (today it has almost 6,000 students).

After rapid development of its subject base and student number, the two institutions merged in 1974 to become the College of Ripon & York St John. The University has also had a long and productive relationship with the University of Leeds dating back to 1920. In 1999 the College’s Board of Governors decided to relocate all taught courses to the York campus and by the end of 2001 all students and staff had transferred across

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to York and a new name was chosen: York St John University.

In September 2005 York St John University

was officially granted taught degree awarding

powers. Following this, it received approval

from the Privy Council of the United Kingdom

to become a university and adopted the

full title of York St John University on the

1st October 2006. This was followed by the

installation of its first Chancellor, Archbishop

Sentamu, in March 2007.

Today the university is based on an award-

winning campus in the centre of the ancient

city of York where its students study a broad

range of subjects. It has a highly recognised

reputation for its teaching and learning, and

a wide network of regional, national, and

international partnerships which now includes

Robert Kennedy College.

ABOUTROBERT KENNEDY COLLEGE

Robert Kennedy College is a private educational institution in Zürich, Switzerland that was founded in 1998. The College pioneered Swiss quality online learning; we offer rigorous but flexible learning programmes, enhanced by state of the art online e-learning technology that has been developed entirely in-house. The Robert Kennedy College online Masters level programmes are in an exclusive partnership with York St John University, and recognised worldwide.

Our instructors are graduates from some of the best universities worldwide, and with over 7,000 students from 130 different countries, we are a truly international establishment.

Our students benefit from our proprietary state of the art online delivery platform OnlineCampus: an all-encompassing interactive and easy-to-use software which makes studying online a truly satisfying experience. RKC employs highly qualified instructors who are graduates from leading universities such as the Harvard

Business School, Stanford University, Oxford University, University of Basel and Washington University, to name a few.

By studying at Robert Kennedy College you are sure that your qualification will be recognised anywhere. York St John University degrees are recognised worldwide.

THE PROGRAMMESAT A GLANCE

Duration

Minimum 12 months, maximum 3 years.

Delivery Method

100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

Places

The number of places per term is strictly limited to 60.

Terms

Four terms per year (winter, spring, summer and autumn).

Tuition Fees

15,000 CHF (Swiss Francs). You might be eligible for a bursary of 2,000 CHF (Swiss Francs) reducing your tuition fees to 13,000 CHF (Swiss Francs). This fee includes online library access (including ebooks), OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable

in interest free instalments, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation.

Accreditation and Recognition

After successfully completing your studies at Robert Kennedy College, you will receive a degree from York St John University which is duly accredited by the British Government. York St John University degrees are recognised worldwide.

100% ONLINE MBALEADING INNOVATIONAND CHANGE

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Leading Innovation and Change

The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• Leading Innovation and Change• The Essence of Leadership• Culture, Leadership and Innovation in

Organisations• Successful Strategic Thinking

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

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The Essence of Leadership

The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership role to inform discussions, enquiry and critical thinking.

Culture, Leadership and Innovation in Organisations

The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on

how power is exercised, and on ethical behaviour in organisations, will be explored.

Successful Strategic Thinking

The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

100% Online MBA Leading Innovation and Change

100% Online MBA Leading Innovation and Change

100% ONLINE MBACOACHING MENTORINGAND LEADERSHIP

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• The Essence of Leadership• Coaching and Mentoring Skills for

Success• Culture, Leadership and Innovation in

Organisations• Building Success Through Coaching

and Mentoring

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

The Essence of Leadership

The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership

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role to inform discussions, enquiry and critical thinking.

Coaching and Mentoring Skills for Success

This module will focus on supporting students as they develop the coaching and mentoring skills that are instrumental in building sustainable success for individuals and groups. It will have a strong underpinning of theory and practical application which will be supported through peer to peer learning.

Culture, Leadership and Innovation in Organisations

The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.

Building Success Through Coaching and Mentoring

This module will focus on evaluating the application of a range of coaching and mentoring skills and frameworks to improve performance and success for individuals and organisations.

100% Online MBA Coaching Mentoring and Leadership

100% Online MBA Coaching Mentoring and Leadership

100% ONLINE MBAENTREPRENEURSHIPAND INNOVATION

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• Leading Innovation and Change• Entrepreneurship and Society• Culture, Leadership and Innovation in

Organisations• Successful Strategic Thinking

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Leading Innovation and Change

The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.

10

Entrepreneurship and Society

Entrepreneurship and Society seeks to expose students to the challenges, contexts and implications of entrepreneurship in society. The module is based around 5 seemingly simple questions pertaining to a wide range of entrepreneurial phenomena:

1. Who is the entrepreneur?

2. What is entrepreneurship?

3. Where does entrepreneurship take place?

4. Why study entrepreneurship as a social phenomenon?

5. How has entrepreneurship become a social ideology (entrepreneurialism)?

By unpacking these questions through a series of examples, cases and formative assessments, the module will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in a range of national cultures and organizational contexts.

Culture, Leadership and Innovation in Organisations

The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.

Successful Strategic Thinking

The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.exercised, and on ethical behaviour in organisations, will be explored.

100% Online MBA Entrepreneurship and Innovation

100% Online MBA Entrepreneurship and Innovation

100% ONLINE MBAINNOVATION LEADERSHIPAND CONSULTING

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• Leading Innovation and Change• Building and Leading High Performing

Teams• Mastering Strategic Consulting• Successfull Strategic Thinking

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Leading Innovation and Change

The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.

12

Building and Leading High Performing Teams

The aim of this module is to appraise critically theories of teams, teamworking and how leadership may be exercised in teams. The module will focus on issues of how effective and creative teams can be developed and maintained in organisations, to achieve a high level of performance. Consideration will be given to enduring teams, such as strategic senior leadership teams, as well as temporary teams – such as project teams – and also teams that cross departmental and organisational boundaries, and virtual teams. The module will include an analysis of a team or teams in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their own experience of team membership to inform their enquiry and critical thinking.

Mastering Strategic Consulting

The aim of the module is to build awareness and understanding of the main theoretical and empirical frameworks associated with management consultancy in order to develop an understanding of the key characteristics of the consultancy industry, its market, and the distinguishing

features of successful consultancy projects. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing successful consultancy projects. The module will also consider the role of management consulting and consultants in contemporary business and society. Participants will also be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

Successful Strategic Thinking

The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.exercised, and on ethical behaviour in organisations, will be explored.

100% Online MBA Innovation Leadership and Consulting

100% Online MBA Innovation Leadership and Consulting

100% ONLINE MBALEADERSHIPAND MANAGEMENT

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• The Essence of Leadership• Building and Leading High Performing

Teams• Coaching and Mentoring Skills for

Success• Successful Strategic Thinking

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

The Essence of Leadership

The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership

14

role to inform discussions, enquiry and critical thinking.

Building and Leading High Performing Teams

The aim of this module is to appraise critically theories of teams, teamworking and how leadership may be exercised in teams. The module will focus on issues of how effective and creative teams can be developed and maintained in organisations, to achieve a high level of performance. Consideration will be given to enduring teams, such as strategic senior leadership teams, as well as temporary teams – such as project teams – and also teams that cross departmental and organisational boundaries, and virtual teams. The module will include an analysis of a team or teams in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their own experience of team membership to inform their enquiry and critical thinking.

Coaching and Mentoring Skills for Success

This module will focus on supporting students as they develop the coaching and mentoring skills that are instrumental in building sustainable success for individuals and groups. It will have a strong underpinning of theory and practical application which will be supported through peer to peer learning.

Successful Strategic Thinking

The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

100% Online MBA Leadership and Management

100% Online MBA Leadership and Management

100% ONLINE MBAMANAGEMENTCONSULTING

Introductory

Not-for-credit

Stage 1

Four taught modules.

Core

• Mastering Strategic Consulting• Culture, Leadership and Innovation in

Organisations• High Impact Management Consulting• Successful Strategic Thinking

Stage 2

Individual dissertation (60 credits)

Capstone Project

Supervised dissertation work.

Module Descriptions

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Mastering Strategic Consulting

The aim of the module is to build awareness and understanding of the main theoretical and empirical frameworks associated with management consultancy in order to develop an understanding of the key characteristics of the consultancy industry, its market, and the distinguishing features of successful consultancy projects. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing successful consultancy projects. The module will also consider the role of management consulting and consultants

16

in contemporary business and society. Participants will also be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

Culture, Leadership and Innovation in Organisations

The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.

High Impact Management Consulting

The aim of the module is to build awareness and understanding of how consultancy can make a real difference within organisational through the appropriate use of techniques and strategies that combine corporate strategy with consultancy. The module will examine the nature of consultancy and what that means to different stakeholders

and how competing influences can be accommodated. Participants will develop a critical appreciation of the complexity of developing and implementing consultancy strategy that has both uniqueness and resilience. The process of evaluation and review and implementation of strategy revision will also be explored. Participants will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

Successful Strategic Thinking

The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.

100% Online MBA Management Consulting

100% Online MBA Management Consulting

CORECOURSETEAM

Dr. iur. David CostaDean

David Costa is Dean of Faculty and one of

the founders of Robert Kennedy College. In

his capacity as Dean, Dr. Costa oversees the

faculty review process of the college, as well

as several of the academic programmes.

Dr. Costa holds a Dr. iur. (Doctor Iuris, Doctor

of Law) degree from the University of Basel,

Switzerland where he researched the law and

regulations related to synthetic investment

products, an LL.M in U.S. law from the School

of Law of the Washington University in St.

Louis, Missouri and an LL.M in International

Trade Law from the School of Law of the

University of Northumbria at Newcastle.

Dean Costa also holds a BA in Business

Studies from the University of Derby,

an MBA in eCommerce from Queen

Margaret University in Edinburgh, and a

PhD in Strategy, Programme and Project

Management from the École Supérieure de

Commerce de Lille (with a thesis on index-

based commodity investments).

Dr. Costa lectures in the area of Investment

Law, Contracts Law, Negotiations and Money

Management, and is a frequent guest on

business television channels such as CNBC

Europe and Bloomberg Television.

His research on risk-adjusted portfolios

of stocks and commodities has been

used for the creation of a Swiss publicly

traded investment certificate issued by

Commerzbank AG, Germany’s second largest

bank. He is the author of The Portable Private

Banker and The Art of Banking.

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Dr Brendan Paddison, FHEA, BA (Hons), PhDHead of Programme,York St John University

Brendan is a Senior Lecturer in Business

and Management at York St John University,

teaching on both the undergraduate and

postgraduate programmes. Brendan teaches

across a range of Business and Management

subject areas, including IT, tourism, project

management, business politics and career

and professional development.

Brendan recently completed his PhD titled

Governance and Community Advocacy in

Tourism Development: An International

Comparison awarded by the University of

Leeds. His main research interests include

tourism, urban geography, destination

governance, public policy and public sector

management. Brendan is a committee

member on the Minster Quarter, appointed in

2008, and a member of the Visit York Visitor

Economy steering group.

Brendan is the York Business School

academic lead for the placement year degree

programmes and also leads the Heritage and

Arts Visitor Research Collaborative (HAVRC)

research group. As a University Liaison

Representative within York Business School,

Brendan works closely with our collaborative

partners at home and overseas.

Previously, Brendan worked for an

international language school teaching

English as a foreign language. He has also

lectured at partner universities in Rotterdam,

Seville and Vietnam.

Dr Radu Negoescu, MSc, PhDProgramme Leader, Robert Kennedy College

Dr Radu Negoescu has an MSc in Computer

Science and a Postgraduate Diploma in

Management Studies from the Polytechnic

Core Course Team

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University of Bucharest. He has worked in the

software and services industry in Romania,

and later joined RKC as their Chief Software

Architect.

After a short intermezzo during which he

quenched his life-long thirst to study law at

the University of Neuchâtel, Radu went back

to his original field of study and obtained

his PhD in Computer Science from the

Ecole polytechnique fédérale de Lausanne

(EPFL) in 2011. His research involved using

probabilistic models for the modelling

and understanding of online communities

in social media, with a focus on human

behaviour in photo sharing environments.

He has been back at RKC since June 2011 as

the Programme Leader for the MA in Leading

Innovation and Change, as well as tutoring

and looking at new ways in which technology

can make students’ study life easier and more

enjoyable and rewarding.

Dr George Boak, MSc, MA, PhDSenior Lecturer, York St John University

George has worked on aspects of individual

and organisational development for over

30 years, with managers and professionals

from the UK health service, local

government, and from a wide range of

private sector companies, large and small.

He is particularly interested in leadership,

leadership development, and how change

and innovation can be brought about in

complex organisations. He is a core member

of the University’s executive MA in Leading

Innovation and Change. As well as working

part-time for the University, he also runs his

own company providing training, coaching

and consultancy, which he has done for 20

years. He is the author of “A Complete Guide

to Learning Contracts” and co-author, with

David Thompson, of “Mental Models for

Managers”. He is an Associate of the Institute

of Employment Studies.

Core Course Team

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Irene Chu, FHEA, MBASenior Lecturer, York St John University

Irene is a Senior Lecturer in Management.

She has worked for more than 10 years in

the public and private sectors in Taiwan and

her areas of expertise including marketing,

tourism promotion and event services. After

gaining her MBA degree in Durham, she

developed her teaching experience in the

further education sector. Her specialist

areas cover sustainability, corporate social

responsibility, the business environment and

business ethics. She is currently studying

for a PhD at Durham Business School and is

interested in the contrast in culture between

the East and the West, especially the role

of business in different societies, based on

concepts of the contemporary moral and

political philosopher Alasdair MacIntyre.

Irene teaches both undergraduate and

postgraduate programmes across a range

of subject areas in business management

such as organization, competition and

environment, sustainable business,

operational management and information

systems, and leadership and management.

Core Course Team

David Costa and Stefano CostaNasdaq, New York, USA.

PROGRAMMETUTORS

Professor David DuffillDeputy Dean, Robert Kennedy College

MA Engineering

Science (Pembroke

College, Oxford

University), MBA

(Harvard Business

School), Harkness

Fellow (1975-1977).With his Oxford MA and his Harvard MBA

Prof. David Duffill had been a professional

consultant for almost 20 years when in 1997

the company in which he was a partner was

sold to Renaissance Solutions of the USA.

Two years later, he and three colleagues

left Renaissance to start TCI Consulting, a

“virtual” consultancy specializing in helping

clients by providing strategy inputs and

business intelligence for their strategic

planning process.

While Prof. Duffill’s main recent industrial

focus has been in the healthcare, automotive

and construction materials markets, his

experience covers a broad range of industrial

and service organisations. A substantial

part of his current consulting activity is in

competitive intelligence, including helping

clients to benchmark their cost position

against key competitors.

David Thompson MA, PGDips HRM and BPS, Henley Professional Certificate in Coaching

David spent twelve

years as a consulting

academic in

higher education

designing and

delivering learning

programmes for

public and private organisations. He was MBA

Programme Director and external examiner

for a number of programmes at Master’s

level, including the York St John MALIC

programme. His MA is based on research into

how adult students learn in non-traditional

programmes. Since 2001 David has run

his own consulting business which advises

organisations on a range of development

initiatives, of which a few examples are: the

creation of a corporate university as a culture

22

change agent in a multinational company

based in Russia; top team development in

companies in the US, Italy, Sweden, Poland

and France; business expansion through

innovation; managing culture changes which

result from business growth; intercultural

partnership development; and family

business succession. In addition to a number

of research articles and learning materials

published over the years, David is co-author,

with George Boak, of Mental Models for

Managers.

Dr Alistair Benson MSc, MBA, PhDAcademic Director

Alistair Benson

turned to Business

Studies after 15

years of research in

the medical field.

After completing his

MBA, he devoted

himself to higher-education teaching and

postgraduate research supervision at both

Master and Doctoral levels, activities in which

he has been deeply involved for the past 35

years. One of his major teaching areas of

interest is leadership in organisations.In his position as Academic Director at Robert Kennedy College, his responsibilities involve developing, monitoring and assessing current teaching practice, and reviewing the relevant

materials and delivery channels.

Emeritus Professor Gabriel JacobsMember of the Board of Academic Governors and Research Coordinator, Robert Kennedy College

BA (University of

London), Ph.D.

(University of Wales)

Before retiring

from his Chair of

Business Information

Technology at

Swansea University, Professor Jacobs’s

primary teaching interests were in multimedia

applications, business telematics and

computer-assisted learning. In 1993, he

helped found the Association for Learning

Technology and for nine years was Editor

then Executive Editor of its journal, ALT-J.

Before that, he was Joint Editor of the journal

Interactive Multimedia.

Professor Jacobs has directed several major

European-funded projects related to small

businesses, multimedia and e-learning.

He has researched and published very

extensively in the areas of IT and general

business management.

Programme Tutors

S W I S S Q U A L I T Y E D U C A T I O N

Head Office and Technopark® CampusTechnoparkstrasse 1, 8005 Zürich Switzerland

P F

+41 844 007 007+41 844 007 008

Phone:Fax:

EW

[email protected]://york.mba

Email:Web: