master strategic management
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Master of Strategic Management
Highlights Master of Strategic Management
Highly fascinating and relevant topics
Fully redesigned, challenging curriculum:
• Four study units concentration of efforts
• Two tracks: strategic consultancy and entrepreneurship
• Highly structured completion in one year
Attractive teaching methods
• Recent scientific insights and practical skills
• Linked to practice
• Diverse, small-scale work forms
Many career opportunities
• Specialized and general
• Diverse companies
Dual Degree opportunities
2 March 24, 2014
Agenda
• Highlights
• Strategy in practice
• Careers
• Curriculum
• Course example
• Teaching method
• Student’s perspective
• Graduates
• …
3 March 24, 2014
Aswin van Oijen:
director
Eric Niesten:
coordinator
Geert van den Bosch:
student
Strategy in Practice
4
Source: Yahoo Finance
Making and implementing vital
decisions in the face of high
uncertainty and complexity
• Founded in 1991
• Software for mobile devices, including navigation
• First portable navigation devices in 2004
• Revenues €1.06 billion in 2012
Is TomTom succesful?
Decisions • Acquire map maker
• Sell directly to car manufacturers
• Supply maps and software to Apple
• Sports watches
Why?
Master of Strategic Management
Able to:
• Identify strategic challenges
• Analyze uncertain and complex situations
• Prepare vital decisions
• Implement strategies
5 March 24, 2014
Prepared for a career in:
• (Strategic) consultancy
• New business development / entrepreneurship
• General management
Curriculum: August Entrants – Strategic Consultancy Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research Thesis:
Curriculum: August Entrants – Entrepreneurship Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Sustainable
Entrepreneurship
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research Thesis:
Curriculum: January Entrants
Business-Level
Strategy
Corporate-Level
Strategy
Research Skills
SM
Organization
Theory
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research Thesis:
International
Management
• No entrepreneurship track
• Less optimal sequence
• Less flexibility at the end
Course Example: Strategic Consultancy
• Overall goal:
Exposure to and training in vital strategic consultancy skills:
Intake, tools, data, and presentation
• Teaching team:
Mix of scientists and professionals
• Teaching methods:
Lectures: guest, regular, feedback, web
Tutorials: practice, coaching
Workshops
• Network
9 March 24, 2014
Source: P3 Strategic Consulting
Teaching Policy
• Broad denominator: Research-Based Learning
Intertwining education and research, activation, innovation,
career linkages
• Various work forms
• Fitting with course goals and small-scale
10 March 24, 2014
Assignments
Case
Discussions Discussions
Exams Excursions
Games Guest
Lectures Lectures
Presentations Trainings
Tutorials
Web
Lectures Workshops
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Student’s Perspective: Background Information
• Age: 20 years old
• High school: ‘Cum laude’
• Bachelor: Bedrijfseconomie (En: Business
Administration)
• Master: ‘Cum Laude’?
• Work experience and hobbies
Reasons for Choice Strategic Management
12
• Specialization in Organization & Strategy in
Bachelor
• Career perspectives
• Interesting courses
• Logic reasoning, not merely numbers
Experiences with Strategic Management
• Very interactive lectures/tutorials
• Various assignments
• Highly knowledgeable lecturers
• Very interesting, practical topics
• Improve your English
• A lot of group work
• A lot of time and effort, but it will be rewarded
13
Future Plans
• A second study
• Gaining more work experience
• Language course
• CEO, General Manager, or own company
14
Career Types and Companies
• Source: 135 LinkedIn connections program director
• Survey date: November 20, 2013
• Program before redesign in 2013/2014
• Graduations from 1996 until October 2013 (median: 2012)
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0
5
10
15
20
25
30
35
40
45
Number of Graduates Surveyed Per Graduation Year
Career Types as Percentage of Total
16 March 24, 2014
0% 5% 10% 15% 20% 25% 30%
Unknown / No Job Yet / Travelling
Various (Staff / Management Support / Employee / Research)
Finance (Investment Management / Risk Management / Accounting)
Marketing (Account Management / Communications / Sales / Trade)
Trainee
General Management
Entrepreneur / New Business Development
Consulting
1%
8%
7%
16%
12%
19%
9%
27%
Notes:
• Careers in marketing and finance are usually related to previous or subsequent education
• Survey based on program before redesign with more clear profile
• `Various’ often but not necessarily includes temporary below-par positions
• Survey includes very recent graduates
Examples of Companies that Employ our Graduates
17 March 24, 2014
Industry Companies
Professional Advice Accenture, Capgemini, Deloitte, Ernst & Young, KPMG, PwC, Scenter, Thaesis
Dutch Multinationals Ahold, ASML, Ballast Nedam, DAF, DE Masterblenders, DSM, Grolsch, Heijmans, KPN, Mammoet, Philips, Unilever
Non-Dutch Multinationals BMW, Dell, DHL, Google, Lidl, Philip Morris, UPS, Xerox
Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS, Menzis, Rabobank, Türkiye İş Bankası A.Ş.
Not-for-Profit (8%) Avans, HZ University of Applied Sciences, Ministry of Foreign Affairs, Tony’s Chocolonely
And many others …
External and Internal Consulting Example
Hans van Moorsel:
• 2004-2008: Bachelor and Master (International) Economics,
Utrecht University
• 2008-2009: Master of Strategic Management, Tilburg University
• 2010-2013: Strategy Consultant, Thaesis
• 2013-present: Strategy Manager, Euronet Communications
18 March 24, 2014
Source: LinkenIn
Entrepreneurship Example
Guy Alleleijn:
• 2005-2008: Bachelor Business Studies
and Honors Program, Tilburg University
• 2009: Exchange Program University of Alberta
• 2010-2011: Master of Strategic Management, Tilburg University
• 2011: Best Graduate Award and Courses Harvard University
• 2007-2010: Consultant, President / Project Manager
UniPartners, Tilburg
• 2011-2013: Project Manager Frisse Blikken, DE Master
Blenders, Nuon
• 2013-present: Founder and Owner The Dutch Guy
19 March 24, 2014
Source: Frisse Blikken
General Management Example
Jordy Smilde:
• 2004-2008: Bachelor Business
Administration, Tilburg University
• 2009-2010: Master of Strategic Management, Tilburg University
• 2010: Intern New Business Development, FujiFilm
• 2006-2011: International Fashion Model
• 2011-present: Google (Ireland)
Territory Manager SMB
Strategic Partner Manager
20 March 24, 2014
Source: Models.com
Source: Retaildesignblog.net
Mixed Example
Roderick Brill:
• 2001-2006: Bachelor of Commerce,
Fontys Hogescholen
• 2007-2010: (Pre-)Master of Strategic Management, Tilburg
University
• 2010: Project Manager CSR, A. Jansen
• 2010-present: BMW Munich
Intern Business Development
Junior Consultant
Project Leader Spare Parts
21 March 24, 2014
Source: LinkenIn
Source: BMWblog.com
Closing
• Questions?
• Information market
• Admission, career services, and alumni relations
• Conclusion
March 24, 2014 22
All students:
Enroll via Studielink
Non-TiSEM students who want to enroll in a (Pre-)
Master also need to:
Submit an application for admission
For more information go to
www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/
Admission & Application
23
TiSEM Career Services
TiSEM Career Services 24
Guiding you in your career planning process
• Career Advice
• Career Workshop
• Internships
• TiSEM Career Mentor Program
Simone Hofland (K18)
Career Services Officer
013 466 4203
www.tilburguniversity.edu/studentcareerservices
TiSEM Alumni Relations
TiSEM Alumni Relations 25
Alumni are our most important ambassadors and our goal is
to continue to support our alumni to succeed in their
professional lives by providing opportunities to
- Expand Your Future
- Knowledge
- Skills
- Network
As a student, you can benefit from the experiences of the
thousands of alumni in the network
Pam Dupont
Alumni Officer
013 466 3603
http://www.tilburguniversity.edu/alumni-tisem