master workshop ios - the institute mexico
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iOS (Improving you Online Strategy)
We don’t see things as they are, we see them as we are
I help companies improve their online and offline listening skills. I facilitate
creative workshops that teach about working with internet and create
smarter companies and organizations, mostly in healthcare.
I also love to help entrepreneurs with a good idea, design feasible business
models for it and make their dream a success!
Diana Vermeij@dianavermeij (twitter)
I believe we don’t see things as they are, we see them as we
are.
I like to be they guy that shows show people what is possible so they become even better
versions of themselves.
Steven Zwerink@szwerink (twitter)
Everything is changing
The whole world is upside down
The snowball of information is only getting bigger
Just like you....
14
...I am wondering how the way we do business and communicate is changing..
It is a new way of doing business for
any company anywhere!
Why are YOU here? What do you WANT to get out of today?
Laptops and Mobile Phones must be TURNED ON! (sound off please)
Fighting to keep everything the same
Two kinds of people:
Looking for opportunities
Two kinds of people:
There is a new generation coming..
They have completely different skills and knowledge..
Skills that they don’t have, don’t know and cannot help develop in a company..
They are completely comfortable like this.They don’t know about ‘the old days’ and cannot imagine how it was done before.
Microblogging platform
140 characters
About your interests
Publicly shared with the world
Social Network
About your interests and job experiences
Shared with your professional network
Social Network
International
About your interests
Shared with friends
1. Use friends lists for posts2. Set your profile information privacy3. Avoid the tag mistake4. Relationship status private5. Restrict access to third party apps6. Don’t tag people who are not on FB
Learn more? Download the pdf FB privacy guide!
6 things you should know about privacy on Facebook
PART 2AFTERNOON
iOS (Improving you Online Strategy)
3. Getting it to you
Information overload?=
Filter Failure*
* Martijn Aslander
Survival of the strongest??
Survival of the fittest!!
So, how to become fit online?
On an average day, Steven manages his:
• Yammer
• YouTube
• Website
• News
• Blog
• RSS
• Vimeo
• Flickr
• FourSquare
• Slideshare
• Big Files
(50-100)
(100+)
(0-10+)
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(10-50)
(500+)
(0-10)
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Getting it to you
• RSS• Tweetdeck• Google Alerts
RSS
Really Simple Syndication
Subscribe to all your favorite websites and news
And read them on one page
How?
Google Reader Period
www.google.com/reader
Tweetdeck
• Manage multiple accounts (twitter, facebook, linkedin)
• Search Columns • Following made easy
Tweetdeck
Google Alerts
www.google.com/alerts
Google Alerts
THE ENDMaster Workshop
‘Improving your Online Strategy’ for The Institute Mexico
@dianavermeij@szwerink
Interested in having us facilitate a workshop like this for your organization? Contact us at:
www.digitalnomadz.nl
iOS (Improving you Online Strategy)