masterclass crowdfunding incubators - european angel and p2p summit prague
TRANSCRIPT
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@kleverlaan | European Strategy Head Eureeca | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Equity Crowdfunding for Startups
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Ronald Kleverlaan
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
European Strategy Head Eureeca
@kleverlaan
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Agenda
»Crowdfunding History & size of market in Europe
»Types of Crowdfunding (Return on Involvement model)
»Goal of Founders: Crowdfunding - More than money
»Crowdfunding = Community funding
»Succesful Crowdfunding - Campaign do & dont’s
»CrowdBusiness – New business models
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Crowdfunding
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“Lenten” concert Mozart -1784
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Statue of Liberty - 1885
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Marillion
Crowdfunding Consultancy
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Kickstarter - Reward-based crowdfunding$2 billion || 10 million backers || >90K projecten
Crowdfunding Consultancy
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Funding Circle – CrowdLending
£1,150M - > 45.000 investors
Verantw
Crowdfunding Consultancy
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Source: Moving Mainstream - The European Alternative Finance Benchmarking Report
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Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
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Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
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Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
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Different types of fundingDonations, pre-sales, loans, equity
Crowdfunding Consultancy
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Different types of fundingDonations, pre-sales, loans, equity
Crowdfunding Consultancy
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ROI = Return on InvolvementFinancial, material and social returns
Crowdfunding Consultancy
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Regulations on Crowdfunding in EUMax 5M without prospectus, trust accounts, big differences in Europe
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Crowdfundingmore than money
marketing
broad support
market research
brand loyalty
easier to attract additional funds
Crowdfunding = More than moneyFunding is only one of the reasons to use crowdfunding
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Marketing1300 funders - Local city promotion - 4 million euro
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Local support for community projectsLet citizens choose what projects to receive additional grants
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Market research
18.000 subscribers - >1 million euro raised
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Brand loyalty and local commitmentPolare - Management buy-out after bankruptcy
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Additional finance$2,5 million pre-sales -> VC -> Facebook
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Crowdfunding = Community FundingNot an anonymous crowd, but involved community
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Kickstarter - Mostly small projects
85%71%
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Community of loyal customers
1 million euro growth funding in 2 campaigns
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Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro
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Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
CrowdBusiness
Marketing teams formed by fans & donors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways
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Successful CrowdfundingDo’s & Dont’s for crowdfunding campaigns
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Clear goal
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Urgency
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Know your community and make them happy
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Involve your community
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Communication plan
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Do not underestimate work!
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Crowdfunding team
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Be authentic – Share your personal story
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Successful Crowdfunding
Clear Goal
Create urgency
Involve your fans
Dedicated team
Good rewards
Be Authentic
Work hard
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CrowdBusiness: New Business Models
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Co-creation with customers/investors
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Use community as marketing team
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Source: Innovation Service Network
CrowdSourcing
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CrowdBusiness
Source: Innovation Service Network
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Renewed interest in co-operative models
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Let’s talk crowdfunding!
+31 628 254 452
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy