Mastering Customer Discovery

Ariana Friedlander, MPATwiter: @ArianaF

RosabellaConsulting.com

What has been the most rewarding part of your experience doing customer discovery?

What are 1-3 challenges that you are grappling with in the Customer Discovery process?

Our Stories!

We Use Doodle Models

Navigating the Landscape of Customer Discovery

Building Trust

Where are you at on the Trust gauge?

Check-in With How You're Feeling

How confident do you feel about the ways you will create and deliver value?

Explore and Grow Your Connections!

Who (individuals/groups/affiliations) are you already connected with that's part of your customer segment?

Craft an Appropriate Line of Inquiry

What part of your business model do you need to test next?

Do you need to be more direct or open with your line of inquiry?

Listen with an Open Heart

What are you listening for when conducting customer discovery interviews?

Document Conversations

How do you document your customer discovery conversations?

Prioritize Uncertainties & Risks

What uncertainties do you need to mitigate first in order to proceed with confidence?

Celebrate your strengths!

* Areas of the Landscape where you excel

Plan to Learn & Grow

+ Area(s) of the Landscape you would like to improve

Set a Goal!

What are you going to do to apply what you have learned here at the Lean Startup Conference in the next 30 days!

Share your goal with me and I will check-in to help hold you accountable.

Thank You!

Ariana Friedlander, MPATwiter: @ArianaF

RosabellaConsulting.com