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“The future belongs to a very different kind of person with a very different kind of mind—

creators and empathizers, pattern recognizers, and meaning

makers...”

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“...These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s

richest rewards and share its greatest joys.”

DANIEL PINKA Whole New Mind

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“Stories are important cognitive events, for they encapsulate, into

one compact package, information, knowledge, context,

and emotion.”

DAN NORMANThings That Make Us Smart

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“Most of our experience, our knowledge and our thinking is

organized as stories.”

MARK TURNERThe Literary Mind

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www.pmaurer.com321

immediate vs mediated

it happened to you

it happened yesterday

principles mastering

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specific a universal

external a internal

ordinary a extraordinary

approach mastering

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1 the “novel”(indirect)

3 the “sentence”(direct)

2 the “short story”(small wind-up)

method

4 the “blog”(interactive)

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ROCK CLIMBINGlessons

continued growthadversity

work ethic

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FOREIGN COINSlessons

opportunityaction

saving/investing

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PLAYDOHlessons

continued growthsharing leadership

collaboration

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“WOW”lessons

connectioncommunication

information

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CAN PHONElessons

communicationstrategy

disconnect

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SPORKlessons

serving two rolesutility

service

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JUNK MAILlessons

communicationstrategy

reputation

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SCREWlessons

diversitylongevity

customization

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GPSlessons

goalsassessment

adaption

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MR. POTATO HEADlessons

flexibilityparliamentary

procedure

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TAPE MEASURElessons

assessmentincreased limitsfollowing a plan

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SALTlessonsimpact

empowermentlegacy

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TENNIS BALLlessons

effortresponses

*different approach

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STUD FINDERlessons

seeking resourcesgoing deeper

awareness

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ERASERlessons

mistakesrevision

innovation

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CANDLE WAXlessons

empowermentsupport

legacy

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MIX TAPElessons

sequencinginvestment

communication

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GLASSESlessons

help or hurt?customization

diversity

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PAINT PRIMERlessons

foundationempowerment

planning

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DENTAL FLOSSlessons

habitsdiligence

maintenance

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BALLOONSlessons

diversityimpact

creativity

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PEANUT BUTTERlessons

effortshort-term

vs. long -term

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TOMS Shoeslessons

purposeserving & success

values

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RUBIK’S CUBElessonsstrategy

work ethicfollowing procedures

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CHESS lessonsstrategy

visionsacrifice

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1 www.stevespanglerscience.comwww.klutz.com

3 www.pa.org

2 A Whole New Mindby Daniel Pink

resources

4 Google Newsfeed

P MAUR E Rc o m m u n i c a t i o n

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patrick maurerASSEMBLIES WORKSHOPS RETREATS

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