4/8/15&

1&

MASTERING THE ART OF SOCIAL MEDIA

140 Characters at a Time

Mastering the Art of Social Media

! Social Media Value ! Social Media Channels ! Twitter Explained ! How to Make Twitter Work for You ! Best Practices ! Q&A

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

2&

Social Media: Value

"  Students expect it "  Creates instant online

community "  Focus group or crowd

sourcing opportunities

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Social Media: Value

!  Immediacy !  Tailored messages !  Economic value !  Engagement,

connections, relationships

!  Impact on persistence, retention, completion

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

3&

Social Media Value

!  Improves communication – employees and students access information on their terms

!  Promotes instant and two-way communication !  Builds trust (Fortune magazine) !  Diffuses rumor mill

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Social Media: Channels

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

4&

Administrators & Social Media

Let’s talk Twitter …

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Twitter by the Numbers

! 284 million active Twitter users ! 1 million new Twitter accounts created each

day ! 100 million active Twitter users per day ! Average Twitter user spends 170 minutes per

month on the site ! 300 billion tweets sent since inception ! Twitter is valued at $27 billion

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

5&

Twitter Explained: Definition

Twitter is a social network that enables uses to communicate via short messages that are limited to

140 characters in length.

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Twitter Explained: Vocabulary

!  tweet (noun): A message posted via Twitter containing 140 characters or less.

!  tweet, tweeting, tweeted (verb): Posting a message via Twitter.

!  @username (noun): Always preceded by the @ symbol

!  # (noun): Any word or phrase immediately proceeded by the # symbol.

!  follow (verb): Subscribing to a particular Twitter feed is call following. Anyone can follow or unfollow anyone else at any time.

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

6&

Twitter Explained: Bio

Your Twitter bio is limited to 160 characters and will appear in search results on Google, along with you photo.

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Twitter Explained: Tweet Dissected

  1.  Profile picture 2.  Account name 3.  @username 4.  Tweet text 5.  Hashtag 6.  Link 7.  Action

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

7&

Twitter Explained: Profile Page

1.  Trends Box 2.  Notifications 3.  News Feed 4.  Search Box

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Twitter Explained: Following Others

Mastering the Art of Social Media | National Council for Marketing & Public Relations

1.  Search using search box or type in username

2.  Click “Follow”

3.  User’s tweets will appear in your newsfeed

4/8/15&

8&

Twitter Explained: Private Message

Reply (not private)

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Direct Message (private)

How to Make Twitter Work for You

#  Potential challenges ! Staff time ! Analytics ! ROI

Social Media & Administrators | National Council for Marketing & Public Relations

1)#Pick#a#short#and#easy2to2remember#username#and#show#your#face#in#your#pro9ile#picture# 5)#Tweet#what#you#see#when#

and#where#you#see#it:#Twitter#is#one#of#the#fastest#news#gathering#tools#in#the#world#

2)#Be#concise#with#your#wording:#Leave#space#for#followers#to#RT#and#reply#–#remember#140#characters#

3)#Join#the#community:#Tweet#at#people,#have#conversations#with#followers2#connect#with#your#fans#

4)#Be#newsworthy:#Tweet#interesting#links#to#articles#and#information#

6)#Be#visible:#Tweet#at#least#once#a#day#(M2F) #

7)#Show#your#fans#some#love:#Follow#those#who#retweet#you#

4/8/15&

9&

Social Media Best Practices

@rmbenson @drkstout @MariaBenson

Mastering the Art of Social Media | National Council for Marketing & Public Relations

Word to the Wise

!  Don’t take part if uncomfortable ! So choose a channel that is comfortable

!  Don’t commit if there’s no time

! But find the time!

!  Marketing can help ! But don’t use a ghostwriter

!  To thine own self be true!

Mastering the Art of Social Media | National Council for Marketing & Public Relations

4/8/15&

10&

QUESTIONS? THOUGHTS? Steve Johnson Director, Public Relations and Marketing Dixie State University, UT Twitter: S_MELVIN_

Andrea Hanstein Director, Marketing and Public Relations Foothill College, CA Twitter: amhanstein

… on behalf of the National Council for Marketing & Public Relations