MAT Dirtbikes

Tyler McCauley, Molly McCray, Andrew Huddleston

Company Background

• The three of us met in a college class and our assignment was to create a fake business. We enjoyed it so much that we decided to actually go into the business. Tyler knew a lot about dirt bikes so that was the most natural choice. Molly had the accounting skills and Andrew was good at marketing so it was a good money making idea.

Titles

• CEO: Tyler McCauley• CFO: Molly McCray• CTO: Andrew Huddleston

Company Info.

• We build four different types of dirt bikes. The models are the MAT 450F; MAT250; MAT Trail250; MAT Trail450

• We sell parts for all four different models such as suspension, exhaust, tires, wheels, and whatever else you might need.

• We have a test track at our workshop and offer classes to show you how to run your new bike.

Online Products and Services

• You can order all the parts online as well as preview the models that we offer.

• We also offer custom made orders available for pick up at store only.

Storefront Operation

• Open floor with all the bike models on display as well as parts hanging on all walls. We will also order whatever you need if we don’t have that product in stock.

• We are based in Moab, Utah but are preparing to open our next store in Palo Alto, California.

Demographics

• Our customers are a wide range of people interested in racing or just in leisure riding.

• We appeal to the top of the line racers because we have our own parts and can customize bikes.

• We are catering to a larger population with different likes and interests.

• Because we have customizable parts we have a special kind of customer who can only get our parts online.

• Storefront operations are for the customers who want to see their parts or bike before they buy the product.

Marketing - Online

• We will have our own store app that directs the customer directly to our online products and services.

• Any purchase over $300 will come with free shipping.

• If you decide to order a custom bike you get a full range of accessories to pick from for free.

Marketing - Storefront

• Local and statewide television commercials. • Advertisements in a dirt bike magazine. • With the purchase of two tires, in the store,

we will mount and balance the tires for free. • A ten punch card system saying that with

every hundred dollar purchase you get a punch. With the tenth punch you get a free specialized lesson with a professional dirt biker that will come in every month.

References

• Textbook