matching your costs to your dau: thin client back-end infrastructure made easy

Cloud Computing 2.0

MATCHING YOUR COSTS TO YOUR DAU

About to watch “Matching Your Costs to Your DAU” with @nerdguru @ProfitBricksUSA #GDC13

Pete Johnson, @nerdguru

Platform Evangelist, ProfitBricks

Thin client back-end infrastructure made easy

Tweet while you wait:

I’VE BEEN CODING A LONG TIME

Cloud Computing 2.02

WHO AM I? PETE JOHNSON


@nerdguru

Me at Super Bowl XLIV

• First program 1981• On TRS-80 CoCo in BASIC to compute my 6th grade

basketball team scoring averages

• 19+ years at Hewlett-Packard

• First webapp: January 1996

• 2000’s: 6 years HP IT Transformation• HP.com Chief Architect for 3 of them

• HP Cloud Services employee #37• API Docs, Language Bindings, CLIs lead• Video demo guy• Later, Senior Sales Engineer

• Joined ProfitBricks, February 2013• Senior Director, Platform Evangelism

I’M ALSO A GAMING HACK


Rocky, the best dog ever

THIN-CLIENT PROGRAMMING


• Front-end UI• Typically PC, Flash (standalone or Facebook), or sometimes mobile• Takes advantage of hardware supplied by gamer

• Back-end Processing• Lots of platform variation• Spikey traffic based on Daily Average Usage (DAU)• Ripe for public cloud based on variable workloads

• Business model• Low cost for gamer• Micro-transactions enhance gamer experience, drive revenue

CAPACITY VS DEMAND


Source: http://www.chades.net

VERTICAL VS HORIZONTAL SCALE


• Two methods of adding capacity• One has been largely ignored in cloud computing

• Horizontal Scaling• Add more machines to the back end in response to load• Until recently, the only scaling choice available in public cloud• Programmatically intensive to communicate data across machines

• Vertical Scaling• Add more CPU cores or RAM to an existing machine• No additional programming required, simply add more virtual hardware• New cloud scaling choice available from exactly one vendor (no reboot required)

SPENDING YOUR TIME WISELY


Do you really want to spend your time building logic to enable horizontal scale

in your back end when you could be using that time to grow your business

with user facing features?

Vertical Scaling, FTW

PROFITBRICKS IS CLOUD COMPUTING 2.0

Cloud 1.0 Architecture

Born from dedicated servers & VPS

Server based, over subscribed

Designed around slow Ethernet

network technology – 1 or 10 Gb/s

and often throttled

Cloud 2.0 Architecture


InfiniBand

Dedicated CPU Cores

Dedicated RAM

Redundant Storage x2

80 Gb/s 80 Gb/s 80 Gb/s

CLOUD 1.0 VS CLOUD COMPUTING 2.0


Cloud Computing 1.0 Cloud Computing 2.0

Amazon & Traditional Hosting Providers

NOT FLEXIBLE

FLEXIBLE• Custom Instance Size• Network Design Freedom

NOT FAST

NOT EASY TO USE

LIMITED SCALABILITY

COMPLEX BILLING

FAST• 80 Gb/s Networking• Guaranteed CPU Cores and RAM • No over provisioning or throttling

EASY TO USE• Drag & Drop Deployments• Full API

FULLY SCALABLE• Live Vertical Scaling with No Reboot• Horizontal or Vertical

SIMPLE BILLING

VERTICAL SCALING DEMO


Data Center Designer (DCD) Drag and Drop Deployments Create and View Complex Networks Manage IPs, Firewalls, Images And More

• Spin up server

• Load Apache

• Launch a test load against Apache

• Change CPU cores and RAM

• Login session not lost, 0 errors on test• Verifies that the server didn’t require reboot

HOW CAN PROFITBRICKS HELP YOU?


Next Steps

Demo? Trial? POC?

Reports & White Papers

– Performance Reports

– IaaS 2.0 by Paul Burns

Docs

– API Documentation

– Getting Started Guides

As Seen In

Selects ProfitBricks

BACKUP


MORE PERFORMANCE

InfiniBand Unleashes Incredible Performance

10.9x FASTER than Amazon (Iperf)

2x FASTER than Rackspace (Unix Bench)


NPS may add 1,000 users overnight and require high-

performance infrastructure to support usage spikes. Our

previous hosting provider had some serious service and

performance issues that necessitated a change. We

migrated everything to ProfitBricks.”Eric Raunig, NPS Systems Administrator

“

EASIER TO SET UP AND MAINTAIN

API

Leverage Software Defined Data

Centers and Networks

Over 50 calls covering servers,

storage, networking


The DCD provides us with a live graphic overview

of our entire Virtual Data Center. The technology is

incredibly robust, yet so simple that we’ve actually

used it during sales presentations with prospective

customers to demonstrate how easy it is to scale

our environment,” says Brad Durbin, UberSimple.

“

Data Center Designer (DCD) Drag and Drop Deployments Create and View Complex Networks Manage IPs, Firewalls, Images And More

DATA CENTER DESIGNER


SIMPLE TRANSPARENT BILLING


Sample Configuration 1



1 CPU Cores1.17 GB RAM160 GB Storage

Rackspace ProfitBricks SAVE

$0.14/hr $0.10/hr. 27%

CPU1 Core = 4 PCUs

5¢/Hour

Traffic1 GB Traffic

8¢/GB

Storage1 GB Storage

9¢/30 Days

RAM1 GB RAM

1.5¢/Hour4 CPU Cores16 GB RAM1690 GB Storage


$1.12/hr $.64/hr. 43%

4 CPU Cores34.2 GB RAM850 GB Storage


NA $0.82/hr. 31%

matching your costs to your dau: thin client back-end infrastructure made easy

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