TEAM 21

MatchUpMobile Sports Fantasy

Game

Tristan EISENHARTGabriel LERNER

Nathan TOUBIANA

Number of interviewsBefore class: 8

Day 1: 8 Day 2: 19Day 3: 21Day 4:15Total: 71

MVP AS A RESULT OF CUSTOMER INSIGHTS2

INTUITIVE, FUN & SIMPLE UX + IN-GAME LIVE ACTION + FREE-TO-USE MODEL + SOCIAL FEATURES

INTERVIEWS

Day 1 Day 2 Day 3 Day 40

2

4

6

8

10

12

14

16

18

Customer: casual & non players

Field experts

Customer: casual & non players Customer: experienced players Field experts

2

BUSINESS MODEL CANVAS – DAY 13

Male smartphone users between age of

15-40 casual or experienced fantasy

gamers

BUSINESS MODEL CANVAS – DAY 24

BUSINESS MODEL CANVAS – DAY 35

BUSINESS MODEL CANVAS – DAY 46

App store & Play store

BUSINESS MODEL CANVAS – DAY 57

Sports Leagues

Data Providers

Sports Sponsors

Sports News Providers

App development

Sports Data Feeds

Gaming Back-end

Dev Team

Mobile Platform and servers

Mobile sport video game Referral system

In-game incentives such as Trophy and

Awards

App store & Play store

Major Sports FollowersSmartphone Users

Age 15-40Male & Female

Development Team to create and maintain

the platform

Cost of acquiring Game data

Micro-transactions (in-app purchase)

Mobile advertising

Promotion partnerships with sponsors

Casual Fantasy Players

Playing occasionally to frequently and

spending no more than 5min on preparing

fantasy team

Cost of acquiring new customers

Data feed presentation

Not Playing Fantasy

Not registered on any fantasy solutions

Non-Time Consuming

Free-To-Play

In-Game Action

Social Interactions

Easy-To-Play

Join Groups

Win prizesOrganize location-based (bars, etc.)

contests with prizes for the winner

Smart TVBe able to watch the game and follow your

game score on the same device

Push notifications

Personalization

Experience points

PRODUCT-MARKET FIT

Need for entertainment

Need to be social

Want to follow sports

Want to play games

Need for competitionComplex games

Long drafting process

Time-consuming research

No social interactionsNo action after the draft

Risk-averse

Difficulty to access information

Free-to-play

Easy-to-play

User friendly & casual

Non-Time consuming

In-game features

Interact with your friends

In-app access to simple data & info

In-app chat

Challenge rival groups

Smartphone users 15-40 y/oMale & FemaleCasual & Non-Fantasy Player

8

PRODUCT-MARKET FIT9

Mobile Application

In-app purchase

Boost feature

Star rating

Rivalry

In-app access to players information

Possibility to change player after game start

Free-to-play

In-app chat

Share results and invite friends easily

Win prizes

Follow your score on TV

Smart TV

Day 1

Day 2

Day 3

Day 4

Day 5

COMPETITIVE LANDSCAPE10

Before this week

MatchUp

Now

NEXT STEPS11

• We have more interviews setup over the next two weeks to:

• Validate the smart TV hypothesis• Validate the location-based prize incentive

• Approach VCs and more experts in the field (similar startups, try to understand their acquisition strategy)

• Test the revenue model with an app prototype and beta testers

• Test the cost structure & key partners hypotheses