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PowerPoint Presentation

TEAM 21MatchUp

Mobile Sports Fantasy Game

Tristan EISENHARTGabriel LERNERNathan TOUBIANA

Number of interviewsBefore class: 8Day 1: 8 Day 2: 19Day 3: 21Day 4:15Total: 71

MVP AS A RESULT OF CUSTOMER INSIGHTS2

INTUITIVE, FUN & SIMPLE UX + IN-GAME LIVE ACTION + FREE-TO-USE MODEL + SOCIAL FEATURES

INTERVIEWS2

BUSINESS MODEL CANVAS DAY 13

Male smartphone users between age of 15-40 casual or experienced fantasy gamers

BUSINESS MODEL CANVAS DAY 2

4

BUSINESS MODEL CANVAS DAY 35

BUSINESS MODEL CANVAS DAY 46

App store & Play store

BUSINESS MODEL CANVAS DAY 57

Sports LeaguesData ProvidersSports SponsorsSports News ProvidersApp developmentSports Data FeedsGaming Back-endDev TeamMobile Platform and serversMobile sport video game

Referral systemIn-game incentives such as Trophy and Awards App store & Play storeMajor Sports FollowersSmartphone UsersAge 15-40Male & Female

Development Team to create and maintain the platformCost of acquiring Game dataMicro-transactions (in-app purchase)Mobile advertisingPromotion partnerships with sponsorsCasual Fantasy Players

Playing occasionally to frequently and spending no more than 5min on preparing fantasy team Cost of acquiring new customersData feed presentationNot Playing Fantasy

Not registered on any fantasy solutionsNon-Time ConsumingFree-To-PlayIn-Game ActionSocial InteractionsEasy-To-PlayJoin GroupsWin prizesOrganize location-based (bars, etc.) contests with prizes for the winnerSmart TVBe able to watch the game and follow your game score on the same devicePush notificationsPersonalizationExperience points

PRODUCT-MARKET FIT

Need for entertainmentNeed to be socialWant to follow sportsWant to play gamesNeed for competitionComplex gamesLong drafting processTime-consuming researchNo social interactionsNo action after the draftRisk-averseDifficulty to access informationFree-to-playEasy-to-playUser friendly & casualNon-Time consumingIn-game featuresInteract with your friendsIn-app access to simple data & infoIn-app chatChallenge rival groupsSmartphone users 15-40 y/oMale & FemaleCasual & Non-Fantasy Player8

PRODUCT-MARKET FIT9

Mobile ApplicationIn-app purchaseBoost featureStar ratingRivalryIn-app access to players informationPossibility to change player after game startFree-to-playIn-app chatShare results and invite friends easilyWin prizesFollow your score on TVSmart TV Day 1Day 2Day 3Day 4Day 5

COMPETITIVE LANDSCAPE10

Before this week

MatchUpNow

NEXT STEPS11We have more interviews setup over the next two weeks to:

Validate the smart TV hypothesisValidate the location-based prize incentive

Approach VCs and more experts in the field (similar startups, try to understand their acquisition strategy)

Test the revenue model with an app prototype and beta testers

Test the cost structure & key partners hypotheses

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