CRM FINAL PRESENTAITON BY ERIN MARIE KOCH

THE MATC STUDENT LIFE CYCLE

Acquire Student

Growth

Retain Student

Growth

Extend Contact

with Students

Growth

1. ACQUIRE STUDENT

In this section of the cycle we will identify how MATC acquires its students by looking a the following components:

MATC recruitment demographics

Ways MATC attracts potential students

Attractive data that can be used to attract all demographic groups

Ways MATC staff make contact with potential students

STUDENT DEMOGRAPHICS

Newly Graduated High School Students: Students who have just recently graduated from high school. These students may come here for either a technical diploma, an associates degree or take courses with the intention of transferring to a four year college after they complete two years of their liberal arts credits(for half of what the cost would be at a 4 year university)

Returning Adult Students:These students went to school at an earlier time, but had to stop because of life circumstances or just needed to take a break from school. Students in this demographic are known to come to MATC either to come back to finish their high school education in the form of an GED, to pick up courses to update their job skills before entering the job market, or perhaps have come back to obtain an technical diploma or associates degree or both.

Continuing and Career Education Students:These are students who may not be interested in completing a “program” but are wanting to enhance their skills. This can include students who are currently working but are sent by their employers or just interested themselves in upgrading their job skills, perhaps to move up the career ladder, or college graduates who are seeking more specific skills to help them find a more specific career direction or employment.

WAYS MATC ATTRACTS STUDENTS PART 1

Students who are interested in pursuing a bachelor's degree can benefit from MATC's partnerships with four-year colleges and universities that allow for the seamless transfer of credits. This allows for MATC students to get a bachelor’s degree at half the cost of what they would have paid if they had done their first two years at a 4 year university.

MATC offers a practical, skill based education offering over 170 career centered programs with a high hiring rate upon completion of an associates degree.

MATC provides associates degrees and technical diplomas online so that individuals can proceed at their own pace. This provides maximum flexibility to accommodate employment and schedules.

WAYS MATC ATTRACTS STUDENTS PART 2

MATC provides a GED program for adults who want to come back and complete their high school education.

MATC offers 22 programs with starting salaries of over 40,000 dollars.

The average classroom/lab student-to-teacher ratio is 18:1. Smaller class sizes mean more individual attention and student success.

The MATC website is well organized, allowing for potential students to easily find out what MATC has to offer.

WAYS MATC ATTRACTS STUDENTS PART 3

MATC has high school initiatives which include the following:

Transcripted Credit Advanced Standing Career Clusters, Pathways and Programs of Study Youth Apprenticeship Youth Options

WAYS MATC ATTRACTS STUDENTS PART 4

MATC has a Workforce Development Program which offers continuing education in conjunction with business and industry in the following categories: Continuous Quality Improvement Human Resource Focus Industrial/Technical Support Skills Information & Analysis Leadership Manufacturing Skill Standards Council Organizational Effectiveness Strategic Planning

DATA THAT CAN BE USED TO ATTRACT ALL DEMOGRAPHIC GROUPS

Many MATC Programs have employment placement rates of 85%, 90% and 100% of the graduates. MATC students also earn competitive starting salaries. (See Grad Report)

Nearly 4000 students with bachelors degrees enroll in MATC each year.

More then 70% of students receive financial aid, student grants, and scholarships to help finance their education

WAYS MATC STAFF MAKE CONTACT WITH POTENTIAL STUDENTS

College Fairs- MATC Staff can meet and recruit students at college fairs.

Career Counseling- Some students don’t know what they want to study so before they enroll in MATC they may visit a career counselor to see what MATC has to offer.

GROWTH 1

MATC is finding ways to help increase the current high school graduate enrollment which currently sits at 7% to 9% of the student body. MATC Promise Campaign: offers free tuition to qualified low-income high school graduates. The college expects

to enroll roughly 1,000 members of the Class of 2016 when MATC Promise launches next fall. This campaign is made possible through donations.

The college also plans to hold several workshops to help prospective students and their families fill out the federal application for financial aid.

MATC is prepared to offer remedial education to help students prepare for college the summer before starting. MATC plans to also beef up its financial aid staff and possibly student support services to meet the needs of

MATC Promise students. Source: (Milwaukee Journal Sentinel http://goo.gl/FpB4Go )

RETAIN STUDENTS

There are various services that MATC has that helps them retain their student body. These services include the following: Academic Support Center( writing , math, science, technology and tutoring support) Multicultural Services Career Planning Academic Advising Library with extensive digital based research and reference material Student Accommodation Services Student and graduate employment services Childcare Services Student life Athletics Scholarships & Financial Aid

RETAIN STUDENTS PART 2 Retention Alert and MentorNet are special programs that are available at MATC to further

assist in retaining students. RETENTION ALERT Retention alert is a way to provide a connection to academic support services when a need arrives: Connects students with the Retention Coordinator Determines the support area or areas that best fits the student's need Works with student and faculty as necessary Provides continuous follow-up regarding the services being accessed

RETAIN STUDENTS PART 3

MENTORNETMentorNet is an award-winning One-on-One Mentoring Program that pairs female or minority students enrolled in science, technology, engineering, business, and computer science programs with professionals in their field.

This includes: Communicating by email about career goals, course work, and many other topics Spending 20 minutes a week and receiving advice and support from somebody working in

their field; helps assist in building a pre-professional network Taking part in a lively online community of professionals and students all over the world

GROWTH II

Scholarship fundraising - helps retain more low income students

Meet the Business-The MATC JOBshop is offering a new on-campus networking opportunity for students, faculty members and area employers, "Meet the Business." This initiative invites employers on campus to share information about their company, employees they hire and current open positions. This is a chance to learn about local employers and hiring trends from decision-making professionals.

EXTENDING CONTACT WITH STUDENTS

Following graduation students will leave the school. This, however, does not mean MATC’S relationship with the student ends. Often times MATC will continue to reach out to graduated students through the MATC Alumni Network. This section of the cycle will look at ways MATC stays in contact with its alumni.

WAYS MATC STAYS CONNECTED WITH ALUMNI

The Alumni Network supports the mission of Milwaukee Area Technical College through the development of lasting and mutually beneficial relationships between their alumni and the college. These are the ways that MATC can stay connected with their alumni:

Alumni can register for the free Alumni Network Membership

Alumni can continue to get Employment/job search assistance through the Student and Graduate Employment Services.

The Distinguished Alumnus award is given for dedicated service to the community or nation, leadership, personal growth, and professional achievement.

GROWTH III

The MATC Foundation The MATC Foundation is a nonprofit organization that was founded in 1979 to raise funds for student scholarships and emergency grants. The Foundation also engages donors in supporting MATC educational programs that address the workforce development needs of the community. Develop strategies to increase the endowment: The foundation currently only has an endowment of

roughly $3 million.

The promise campaign is MATC Foundation's first capital campaign since it was created in 1979. It is estimated that at least $350,000 will need to be raised to cover the first year of the program. The goal is to create an endowment that will fund future graduating classes as well.’

Mentoring and Internship Development Maintaining contact with alumni and asking them to help serve as mentors by talking with students about

possible career opportunities or have them help MATC develop internship opportunities through their business or company.

THE COMPLETED STUDENT LIFE CYCLE

THE MATC CUSTOMER(STUDENT) TOUCH POINTS

Website School Tours College Fairs College Counselors Student Services Student Life Career Counseling Financial Aid Registrar Office Admissions Academic Advising High School Counselors(indirectly) Student Accommodation Services Student and Graduate Employment Services

DATA SOURCES

Admissions: Demographic data & enrollment numbers Financial Aid Office Federal Student Aid -U.S. Department of Education Graduation rates/Graduation Employment Report Registrars Office U.S. Census Bureau U.S Bureau of Labor Statistics

HOW CAN THE DATA COLLECTED BE USED FOR MARKETING, SALES, AND CUSTOMER(STUDENT) SERVICES ?

Federal Student Aid -U.S. Department of Education- data collected here can be used to show a comparison on how much money students save by going to MATC compared to going straight to a 4 year college.

Admissions- Demographics allow MATC to know the make up of the student population and where it needs to aim its marketing resources.

Graduation rates/Graduation Employment Report- This allows MATC to demonstrate its graduation rate, and the success rate of the students finding employment.

U.S. Census Bureau- Data collected from here can allow MATC to advertise the income increases that a student will receive once they complete their program compared to those with only a high school degree or comparison of cost to income increase with a bachelor’s degree.

U.S Bureau of Labor Statistics- Data from here can allow MATC to advertise programs with a growing employment rate

HOW CAN THE DATA BEING COLLECTED BE USED TO INCREASE THE VALUE OF MATC?

Admissions- Enrollment data from admissions can be helpful for determining the college’s overall health as well as the health of specific programs. Demographic data is also helpful as it can help the school determine what specific services are needed to help support and retain students within the various demographic groups.

Graduation rates/Graduation Employment Report- This data can help the college determine how successful their graduates are in gaining employment. The employment success rate can also be used, if positive, for marketing.

Registrars Office- Data from here allows them to know what courses students are taking so that resources can be aligned with both student and program needs.

U.S Bureau of Labor Statistics- Keeping an eye on employment trends can allow MATC to be proactive in creating programs that will be meeting business and industry needs while at the same time readjust resources away from programs that are no longer viable.

PROBLEMS WITH ONLINE LEARNING

Some Academic programs have required courses that are only offered online. When students look at the courses required for a specific program., the required courses are listed on the website, but there is no mention that some may ONLY be available as an online course.

MATC knows that online learning is not for everybody. They have a quiz on the online learning page titled “Are Online Courses for You?” Yet, students may be forced to take online classes to complete a program, even if online courses are not suited to their learning style.

Online courses do not accommodate different learning styles. While for some students, online courses works perfectly because of their flexibility, other students may not adapt well to just online teaching methods that do not provide or teach to a variety of learning styles.

Violation of own policy

No Mention of online courses

ONLINE LEARNING CRM SOLUTION

Alternative courses could be offered to replace the online courses if it suited the students learning style better and was not an essential component of the program

All program courses should be offered in person at least once a year If enrollment numbers are an issue, it could be solved by having the courses taught as an

ITV course. This would allow the course to be open to students on other campuses and would provide another alternative to online learning.

Course lectures could be video taped and then posted online so that online students could still have the flexibility of online learning but not lose out on the benefits of in class lectures.

THE FOUR CAMPUS ISSUE

While MATC advertises the fact that students can complete most of their programs at one of the four campuses that is most convenient for them, that is simply not the case. Many of the programs required courses are only offered on specific campuses.

MATC does not offer summer classes at all four campuses which makes it less convenient for some students as well.

Violation of own policy

CRM SOLUTION FOR THE FOUR CAMPUS ISSUE

Classes only offered on a specific campus can be made available to other campuses by using ITV

Having more ITV courses could also bring some of the summer school courses back to the other campuses. Due to budget cuts, in person summer courses have not been offered at any of the campuses other than the main campus in Milwaukee.

ITV ISSUE

ITV is listed as distance learning, however, it unclear to the degree to which this alternative is used at MATC as it is difficult to search for courses that may be offered in this way.

CRM SOLUTION

Have a searchable tag for ITV courses so that when registering for classes these types of courses can be found more easily.

ITV use can be expanded upon and not be used for just classes with low enrollment but be used as way to make classes more convenient for individuals who are closer to a specific campus. (As advertised on the previous slide) This would increase brand loyalty and make a lot of student (customers) much happier.