INCREASING CONVERSATIONS ABOUT OVERUSE

CHANGING AWARENESS AND ATTITUDES

ENGAGING CLINICIANS AND PATIENTS

ACTIVE CHOOSING WISELY CAMPAIGNS

2016 SOCIAL MEDIA ENGAGEMENT

56,195,896 IMPRESSIONS

19,288 TWEETS

9,523 PARTICIPANTS

(not unique)

Launched in 2012 by the ABIM Foundation and Consumer Reports, Choosing Wisely is a leading effort to encourage conversations aimed at reducing unnecessary tests and treatments in health care. Here are some ways the campaign is helping influence these conversations:

United States

Brazil

Wales

Denmark

Switzerland

Austria

ItalyIsrael

England

GermanyNetherlands

France

India

Australia

New Zealand

South Korea

Japan

Canada

145,360 ANTIBIOTICS FOR PINK EYE

1,271 AMERICAN ACADEMY OF

ORTHOPAEDIC SURGEONS

11,147 AMERICAN GERIATRICS SOCIETY

MOST VISITED PAGE

MOST VISITED SOCIETY LIST

MOST VISITED RECOMMENDATION

0

500,000

1,000,000

1,500,000

2,000,000

2012 2013 2014 2015 20160

2,000

2010 2011 2012 2013 2014 2015 2016

4,000

6,000

0

500,000

1,000,000

1,500,000

2,000,000

2012 2013 2014 2015 20160

2,000

2010 2011 2012 2013 2014 2015 2016

4,000

6,000

Visits to www.choosingwisely.orgMass Media Articles Referencing Choosing Wisely

200,000 “FIVE QUESTIONS TO ASK” wallet cards distributed

working with

1429GRANTEES

HEALTH CARE SYSTEMS*

Including 7 current grantees

* Support for this program was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.

TO MILLIONS OF CONSUMERS

50110 +PATIENT-FRIENDLY MATERIALS

CONSUMERORGANIZATIONS

recognized40 +CLINICIANS

as Choosing Wisely Champions

“75.1% of primary care physicians reported they agreed or somewhat agreed that Choosing Wisely empowered them to reduce use of unnecessary tests and procedures compared with 64.4% of medical specialists and 54% of surgical specialists.”

“The number of articles on overuse nearly doubled from 2014 to 2015, indicating that awareness of overuse is increasing…”

As a result of the Choosing Wisely campaign: • Most respondents (64.5%) felt more comfortable discussing low-value services with patients; • 54.5% reported reducing utilization; and • 52.5% were aware of local efforts to promote the campaign. • A majority (62.9%) of respondents were able to identify at least 4 out of 5 recommendations.

Physicians Perceptions of Choosing Wisely and Drivers of OveruseCarrie H. Colla, PhD; Elizabeth A. Kinsella, BA; Nancy E. Morden, MD, MPH; David J. Meyers, MPH; Meredith B. Rosenthal, PhD; and Thomas D. Sequist, MD, MPH

2016 Update on Medical Overuse A Systematic ReviewDaniel J. Morgan, MD, MS; Sanket S. Dhruva, MD; Scott M. Wright, MD; Deborah Korenstein, MD

Emergency Physician Knowledge, Attitudes and Behavior regarding ACEP’s Choosing Wisely Recommendations: A Survey StudyMichelle P. Lin, Thomas Nguyen, Marc A. Probst, Lynne D. Richardson, Jeremiah D. Schuur

THE AMERICAN JOURNAL OF MANAGED CARE

ACADEMIC EMERGENCY MEDICINE

JAMA INTERNAL MEDICINE

0

300

600

900

1,200

1,500

2012 2013 2014 2015 2016

Based on a Google Scholar search of “Choosing Wisely and health”

75PARTNERS

490RECOMMENDATIONS

published distributed

www.choosingwisely.org | #choosingwisely

40 +webinarsFeaturing implementations as part of the health systems leaders presentations and grantee learning network.

published

71newsletter articles

Highlighting Choosing Wisely implementation efforts.