MATOMY MOBILE SURVEY 2016SURVEY CONDUCTED: January 4, 2016RESPONSES: 270 App DevelopersPowered by

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WHAT TYPES OF APPS DO YOU HAVE?

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HOW MANY MONTHLY ACTIVE USERS

ARE USING YOUR APPS?

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ON A SCALE OF 1–10, WHICH CHANNEL GENERATES THE MOST

ROI?

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HOW MANY APP PROMOTION PARTNERS

DO YOU CURRENTLY WORK WITH?

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ON A SCALE OF 1 TO 5, WHEN YOU LAUNCH A NEW APP,

HOW IMPORTANT IS IT TO:

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ARE YOU WORKING WITH AN APP STORE OPTIMIZATION (ASO)

SERVICE/AGENCY?

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ON A SCALE OF 1 TO 5, IT’S IMPORTANT TO TRACK THE

FOLLOWING:

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AFTER OPENING THE APP, WHAT IS THE AVERAGE TIME IT TAKES A USER TO

MAKE AN IN-APP PURCHASE?

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WHAT PERCENTAGE OF USERS BECOME PAYING USERS?

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WHAT PERCENTAGE OF USERS ARE ENGAGING WITH YOUR APP 7 DAYS

AFTER INSTALLING IT?

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HOW DO YOU MONETIZE YOUR APP/S?

(SELECT ALL THAT APPLY)

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WHAT ARE YOUR BEST PERFORMING AD

FORMATS?

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THANK YOU