matt bailey r.o - neomam studios · affiliate marketing in 3 years time • existing affiliates...
TRANSCRIPT
Will affiliate marketing still exist in 3 years time?
Matt Bailey R.O.EYE
“to understand the future, we have
to go back in time”
October 1994
November 1994
July 1996
Affiliate
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Affiliate
- Nick Robertson, CEO ASOS, 2007
“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates
as they were. [There’ll be] no silly commissions being paid to grubby little
people in grubby studios growing income at our expense, getting in the way of genuine
sales.”
Brand Media Owner
Affiliate marketing in 3 years time• Existing affiliates
• Brands need to develop bespoke strategies to work with the major players
• Affiliate networks / platforms
• Need to make themselves more open to integration by developers and change payment models.
• API dependent
• As brands make their data more available opportunities come for developers who will monetise on an affiliate basis.
• Brands
• Become more open minded about the opportunities available.
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