matt cave retail brand designer
DESCRIPTION
Matt Cave is a graphic Designer and this is his Retail Brand Design PortfolioTRANSCRIPT
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SUMMARY
• I am a designer + creative director with over 20 years of experience.
• I’ve been specializing in brand identity & packaging design for Consumer Packaged Goods for the last 8 years.
• In addition to the work presented here, I’ve worked on projects that I am not allowed to share yet such as Kraft, Kellogg's, Walmart, Tetrapak, Kroger, Sunkist, Keebler, Smuckers, Anheuser Busch, Nutri-Grain, Organic Valley & Kashi.
MY CAREER GOALS
• Continue to develop impressive brand design work
• Work with a brand design agency or in-house team
• Continue to share my fine art work in galleries and museums
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CONSUMER BRANDING WORK
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LOGO DESIGN SUMMARY
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PACKAGING DESIGN SUMMARY
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ga!eryBEFORE + AFTER
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HARVEST LARK | BEFORE
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HARVEST LARK | AFTER
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WALMART BEEF | BEFORE
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Discover : Genuine Steak House Current Brand State
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WALMART BEEF | AFTER
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CRAVE ART DIRECTED THE FOOD STYLEDPHOTOGRAPHY AND IN STORE SIGNAGE
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WALMART BAKERY | BEFORE
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WALMART BAKERY | AFTER
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before
after
CRAVE ALSO REDESIGNED PACKAGING CONTAINERSTO IMPROVE APPETITE APPEAL, ENVIRONMENTAL IMPACT
AND TO HELP ELEVATE THE PERCEIVED VALUE
STRUCTURAL PACKAGING CONSULTING
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SUGAR PLUM FAIRY | BEFORE
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CLIENT ONLY HAD PRIVATE LABEL PRODUCT BRANDING BEFORE(WHOLE FOODS & TRADER JOE’S)
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SUGAR PLUM FAIRY | AFTER
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ORGANIC COTTAGE | BEFORE
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Discover : Organic Cottage Existing Logo & Business Card
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ORGANIC COTTAGE | AFTER
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NEW BRAND CREATION
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MY PHILOSOPHY
IN 3 WORDS
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DO GREAT WORK
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MY CORE PRINCIPLES
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design smart
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keep it simple
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build great relationships
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discover brand’s ‘true voice’
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be passionate
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help my clients win
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be down-to-earth
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and have fun.
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MY DESIGN PROCESS
DISCOVER +DEFINE
DESIGN +REFINE
PRODUCE +INTEGRATE
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discover + define
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design + refine
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produce + integrate