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B2B IT Forum

Regular event series focused on rapidly emerging enterprise IT technologies.

Each forum examines a specific area of technology or best practice, with panels and presentations from industry leaders and startups.

For innovators, entrepreneurs and industry leaders who seek a lively, well-informed discussion about the new frontier of enterprise technology.

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Tonight’s Event - The New Mobile Reality: App Strategies for the Enterprise

Mobile phones to match world’s population by next year

More ‘internet’ time via apps than via PC-based browser

Mobile now predominant form of interaction for employees & customers

More enterprises building and deploying apps in the cloud

Where we are:

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History Repeats Itself: Open Outpacing Closed

70%

21%

4%3%3%

AndroidiOSRIMWindowsOthers

Smartphones will outsell feature phones in 2013

Source: Gartner

Smartphone Sales in Q4 ‘12

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Performance Benchmarks For Apps26% of App Users are Fickle — or Loyal 26% of apps are used once,

then trashed or forgotten 26% of apps are “sticky” –

used 10+ times (Stats via @Localytics)

How does your app stack up? 5,000 downloads/day = Respectable 50,000 downloads/day = Strong performer

With close to one million existing apps, it’s only getting harder to succeed.

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Moving at Mobile Speed – StartApp

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The New Mobile Reality: App Strategies for the Enterprise

New app development lifecycles are needed

Native vs. Generic?

App Management challenges grow as number of apps proliferate

BYOD security challenges linger

Where we are going:

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The New Mobile Reality: App Strategies for the Enterprise

Tonight’s moderator:• Chris Hazelton, Research Director, Mobile and Wireless,451 ResearchTonight’s panel:• Cimarron Buser, VP Business Development, Apperian• Ken Daniels, Senior Director, Strategic Alliances, Enterprise Mobility,

Samsung• Steve Levy, CEO, Verivo Software• Bernd Leger, VP Marketing, Localytics• Swarna Podila, Senior Product Marketing Manager, Symantec• Prat Vemana, Director, Velocity Lab and Global Mobile Strategy, Staples

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Ascent Venture Partners

255 State Street, 5th FloorBoston, MA 02109

(617) 720-9400

The Investing Edge of Enterprise IT – www.ascentvp.com/blog