matt geri (mobile as publishing platform)
DESCRIPTION
Having developed MobilePress, I have unique experience and knowledge about using WordPress as a mobile publishing platform. My talk will give some insight into the mobile world and why you should care about it, how to turn your blog into a mobile blog and some technical information about developing and optimizing mobile themes for your blog.TRANSCRIPT
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WordPressas a mobile publishing platform.
By Matt Geri / Twitter: @mattgeri / Email: [email protected]
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Matt Geri
Who am I?
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Back in the day…
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First website
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Money on my mind, mind on my money!
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vs
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MobilePress
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Sneaky developers
Oh, Hai!
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To the rescue!
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A better mobile plugin
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Just one more thing…
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Launch!
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Observations
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To infinity and beyond
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Why mobile?
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Mobile web explosion
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Audiences are on the move
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Makes sense to optimize for mobile
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WordPress is the right platform
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World wide platform
Image credit: Dr. Richard Lester, UBC (http://www.publicaffairs.ubc.ca/2010/11/09/mr-10-167/)
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Recent key mobile stats
Millions of mobile web users
For every 7 searches on web there is 1 search on the mobile web for that same query, according to Google
Mobile ad spend 2011: $ 3.3 billion world wide
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
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How to go mobile
Plugin Name Devices Supported
Cost
MobilePress All Free
WordPress Mobile Edition
All Free
WP Touch Smartphones Free & Paid
Obox Mobile Smartphones Paid
WordPress Mobile Pack
All Free
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Lets get technical!
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Device detection
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Caching
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Theme switching
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Creating themes
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Javascript & jQuery
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Plugins