matt shea startupday 2011 speech
DESCRIPTION
Business Model PhiloTRANSCRIPT
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Biz Model Philosophy:
Kool Aid or Substance?
@Matt_Shea
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3 Sources of Revenue
Consumer Business Government
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Consumer +Advertising
1) Access
2) Digital Items
WildCoins
1) Rent/Own
2) Digital Items
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5%
Audience Conversion
95%
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51%
Rev Breakdown
49%
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Non-Optimal
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eCPM =Consumer CostWholesale Cost
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Why biz model it matters
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What are you selling?
Access Upgrade“ ”
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Evolution
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Free *OR* Paid
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What could go wrong?
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Ruin your product
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Apple’s “Democratic” + 99cent Pricing
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A la Carte
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Buy vs Free Access w/ Upsell
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Time Rich vs Cash Rich
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• Own
• Rent
• Sponsor
• Buy
• Earn (Time Rich)
• Sponsor
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PSA
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Summary
• Plan to evolve
• eCPM = Wholesale Pricing
• Biz Model > Feature Advantage
• Cash Rich + Time Rich