matthew yeomans writing services
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matthew yeomans
Editorial Strategy & Writing Services
Matthew Yeomans has spent 25 years working as a writer, editor, speaker and consultant in the US and Europe.
As a corporate writer and editorial consultant Matthew has worked with some of the world’s top companies. As an online writer and editor he launched Time.com’s first ever blog, The Ag, and co-founded the media brand Social Media Influence. He has written for The Guardian Sustainable Business, The New York Times, Fortune, Time, The Atlantic, National Geographic, Wired and many other publications.
Matthew is the author and co-author of three books, Oil: Anatomy of an Industry, The Gastrokid Cookbook and #FAIL: The 50 Greatest Social Media Screw-ups. He is the founder of Sustainly and creator of the annual Social Media Sustainability Index.
Matthew teaches digital publishing on Cardiff University’s Media Management MBA programme and has taught journalism at New York University and the University of Wales.
biography
Writing Services
Wrote PwC’s 19th Annual CEO Survey
pwc ceO Survey 2016
Edited PwC’s 18th Annual CEO Survey. Also created web copy, internal briefing notes and helped shape social media outreach strategy
pwc ceO Survey 2015
Created an accessible way of communicating BASF’s 2014 sustainability strategy to stakeholders including customers and the media. The result was a book and PDF
basf sustainable solution steering
oculus rift for edf energy
Created the editorial strategy and wrote script for EDF Energy employee sustainability training
Wrote and shaped PwC Thought Leadership content including CEO Blogs, Spotlight and Pulse regular columns
pwc thought leadership
Created and lead author of the annual Social Media Sustainability Index - an analysis of how 450 global companies use online channels to communicate sustainability
the social media sustainability index
Planned and wrote PwC’s 2013 Middle East CEO Survey, conducting interviews and adapting the findings of the larger annual CEO Survey
pwc middle east ceO Survey
Wrote the economic and political briefing papers to accompany the World Economic Forum’s 2013 quarterly meetings in Asia, Sub-Saharan Africa, Latin America and the Middle East and North Africa
wef regional briefings
Writer for BASF and HSBC Corporate and Sustainability Reports
corporate and sustainablity reports
Editorial Strategy
Sustainly
Founder of the media/research business, Sustainly, which provides a database of more than 1400 case studies on sustainability issues, innovation, risk and communication to companies and agencies
Created and published a custom magazine for HSBC called The Sustainability Digest. It ran for 4 years
HSBC - sustainability Digest
Created and wrote Time’s first ever blog, called The Ag - a daily digest of world news
time - the ag
Created a sustainability editorial strategy for Nike and wrote branded content for Nike’s collaboration with Guardian Sustainable Business. Worked as an in-house journalist for Nike, researching and writing sustainable design stories from within the business.
Nike sustainability editorial strategy
Created an employee engagement strategy around sustainability in the workplace for P&G.
P&G employee engagement
From 2007 – 2013 provided social media intelligence and reporting on consumer reaction to a range of hot-button issues including bank charges and the PPI scandal.
Lloyds Banking Group
Created Today’s Business Press, a review of the day’s top business news and the YouTube Brandwatch for Slate’s financial site, The Big Money
slate - the big money
Co-founded Social Media Influence in 2006. At its peak SMI attracted 30,000 unique visitors a month, Its annual conference for 200 FTSE 250 execs ran for 9 years.
Social Media Influence
books
Feature and news writer for Travel & Leisure, Conde Nast Traveller and The Rough Guides
Travel Writing
Feature writer for Wired, The Industry Standard, Details, The Village Voice and other publications
Feature Writing
Energy and environment writer for Time magazine, Wired and The Atlantic
Energy and Environment
Technology writer and editor for publications including Wired, The Industry Standard and Business 2.0
Technology
Senior editor at The Village Voice covering 1996 presidential election and international events
News & Politics
Creator of the Magic Food Book short story series and The Gross Food Guide app
children’s media
