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Ad:tech Sydney Monetising Social Networks Wednesday March 11 3:45pm - 4:35pm

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Page 1: MattMacfarlane&PeterVogel&LaurelPapworth

Ad:tech Sydney Monetising Social Networks

Wednesday March 11

3:45pm - 4:35pm

Page 2: MattMacfarlane&PeterVogel&LaurelPapworth
Page 3: MattMacfarlane&PeterVogel&LaurelPapworth
Page 4: MattMacfarlane&PeterVogel&LaurelPapworth
Page 5: MattMacfarlane&PeterVogel&LaurelPapworth

Monetization and Revenuein Social Media

Slides available: http://slideshare.net/SilkCharm

http://laurelpapworth.com

Page 6: MattMacfarlane&PeterVogel&LaurelPapworth

http://laurelpapworth.com

Page 7: MattMacfarlane&PeterVogel&LaurelPapworth

Community to Host

Member pays Community Host• Donations• Pay As You Go vs Joining Fee • Freemium & Subscription Tiers• Expansions and Upgrades• Collectibles & “pixel” products/virtual goods• SMS• Online Events• Virtual Real Estate http://laurelpapworth.com

Page 8: MattMacfarlane&PeterVogel&LaurelPapworth

Commercial Clients to Host

Business pays Community Host• Online Events• Real Events• Trial Affiliates• Sponsorship• Advertising (clip to member)• Market Intelligence/Focus Groups

http://laurelpapworth.com

Page 9: MattMacfarlane&PeterVogel&LaurelPapworth

Consumer to Consumer

Consumer to Consumer, clip to Community Host• User generated content sales – pixel• Real social economy – project management• Auctions and Member Trading – eBay• Virtual Items – trading of collectibles

http://laurelpapworth.com

Page 10: MattMacfarlane&PeterVogel&LaurelPapworth

Consumer with Commercial

Consumer to Consumer with Commercial Service• API Sales on remote sites• 3rd Party real life merchandising – t-shirts, books• 3rd party Virtual Goods• 3rd party Events – travel tickets C2C

http://laurelpapworth.com

Page 11: MattMacfarlane&PeterVogel&LaurelPapworth

http://laurelpapworth.com

Page 12: MattMacfarlane&PeterVogel&LaurelPapworth

Peter Vogel – slides

Memolink

Page 13: MattMacfarlane&PeterVogel&LaurelPapworth

Integrated Sponsorship

Page 14: MattMacfarlane&PeterVogel&LaurelPapworth

Sponsored Profile

Page 15: MattMacfarlane&PeterVogel&LaurelPapworth

Word of Mouth Sponsorship

Page 16: MattMacfarlane&PeterVogel&LaurelPapworth

Word of Mouth Impression - WOMi

Page 17: MattMacfarlane&PeterVogel&LaurelPapworth

Monetizing Virtual Currency

Page 18: MattMacfarlane&PeterVogel&LaurelPapworth

PayBuyPartner Offer Platform

Page 19: MattMacfarlane&PeterVogel&LaurelPapworth

Mike Zimmerman

LinkedIn

Refer separate presentation attached


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