We make data work for you 1

MOBILE ATTRIBUTION ANALYTICS

BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI • SYDNEY • PARIS

2016

We make data work for you

Do you even ROI?understanding return on invest in mobile apps

We make data work for you

Revenue: “How much is enough?”

We make data work for you 4

• e-commerce • profit vs. revenue vs. return rate • attribute cross channel

• in-app purchases • verification, verification, verification

• growth • value user invites, social sharing

Step 1: Revenue

We make data work for you

Cost: “It’s not about money. It’s about sending a message.”

We make data work for you 6

• media vs. opportunity cost

• getting media cost • APIs vs. manual scrapping

• consolidating and understanding cost

Step 2: Cost

We make data work for you

Attribution: “There are no coincidences, only the illusion of coincidences.”

We make data work for you 8

• understanding attribution models • user based vs. event based • attribution windows • re-engagement definitions

• pitfalls • over-attribution • double claiming • fraud

Step 3: Attribution

We make data work for you

Math: “It’s not your fault.”

We make data work for you 10

• cohorts • click date vs. install date

• cashflow vs. LTV

Step 4: Math

We make data work for you 11

CO-FOUNDER & CTO

Paul H. Müllerpaul@adjust.com

adjust HQ

BERLIN

Saarbrücker Strasse 38a 10405 Berlin Germany

BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI • SYDNEY • PARIS www.adjust.com