mauricio sucasas dir, isv & dev. relations growth markets unit new horizons for it...

Mauricio Sucasas Dir, ISV & Dev. Relations Growth Markets Unit

New Horizons for IT Entrepreneurship “42” Conference 28 May 2012Moscow

© 2012 IBM Corporation42 Conference, Moscow, 28 May 2012

Analytics2

More than 90% of business leaders contend information is a strategic

asset, yet fewer than 10% will quantify its economic value

Big Data1

More than 85 % of Fortune 500 will fail to effectively exploit big data

for competitive advantage

Mobile Enterprise5

66% of CIOs ranked mobility as a top investment priority in 2012

Social Business3

20% of business users will replace email as the primary interpersonal

communications with social networking

8 major trends will affect IBM’s markets thru 2015

2

Security7

Through 2016, the financial impact of cybercrime will grow 10 percent

per year, due to the continuing discovery of new vulnerabilities

Cloud6

63% of companies already are using (Cloud) or expect to use it in 2012,

up from 49% last year

Growth Markets8

IDC expects emerging markets to generate over

33% of all IT spending

Smarter Planet4

Over $100 billion: Global investment in technology to

support smart city development by 2020

So

ftware

Te

ch

no

log

y

Se

rvic

es

Hardware

Business Services


IBM in Growth Markets: over 140 countries

Latin America

Australia / New Zealand

ASEAN

Greater China Group

South Korea

Central & Eastern Europe

India / South Asia

Middle East & Africa


Russia

The opportunity for Growth is significant

5.9 billion

$6.5 trillion

87% of the world's population

Real GDP growth 2010 to 2015 Over 57% of World GDP growth

100 million The number of people moving to urban cities every year, equivalent to 10 NYC's

Source: Demographic Data, United Nations; GDP Data, IBM Finance, Chief Economist, March 31 2011 IT Market Data, IBM Market Insights Market View (Jan 2011) at Constant Currency

Real GDP Growth ‘10-'15 Served IT Growth ‘10-'15Served IT

as % of Real GDP ‘10

Growth Markets

Major Markets

Growth Markets

Major Markets

Growth Markets

Major Markets

2.7%

6.0%

3.6%

8.7%2.3%

0.7%


2015 Roadmap

2010-2015 ~ $15B incremental revenue

Grow faster than the market, gain share

Outpace major markets growth > 8 pts

Approach 30% of IBM geographic revenue

Drive margin expansion Double Greater China Capture Africa’s growth

Country / Market Selection

Industry Leadership

Market Expansion

• Expand beyond major cities

• Expand into new countries

• Integrated offering & capabilities

• Integrated routes-to-market

IT InfrastructureDevelopment

• High-end Systems

• Software solutions

• Large Services Projects

• Investing in skills

• Leading in key industries

• Creating new IT markets

Strategic PrioritiesValue Creation

Smarter Planet, Business Analytics, Cloud ComputingResource Allocation

Sales Eminence

Integrity & ComplianceEnterprise Risk Management

Mar

gin

Exp

ansi

on

Growth Markets Strategies


The world is getting smarter.

The world isflatter.

2008 : Smarter Planet


Significant trends driving the market for Smarter Planet

Source: 1) Pike Research “Cleantech Update – 2 Aug 2011”, 2) Pike Research “Smart Cities - Research Report, 2Q11”, 3) IBM Market Analysis “2H11 GMV Trends”, 4) Gartner “Getting Down to Business on the Smarter Planet, 12 Oct 2010”

500 millionSmart meters installed, globally, by 20151

10 billionconnected devices, including M2M, by 20203

$100 billionGlobal investment in

technology to support smart city development by 20202

$10 trillionInvestment opportunity in the

low-carbon economy during the next two decades4


0%

1%

2%

3%

4%Worldwide IT Spend as % of N-GDP

4th era may increase IT’s share of worldwide GDP to 4% by 2030

1st era of IT

Mainframe

2nd era of IT

Personal Computing

3rd era of IT

InternetComputing

4th era of IT

Smarter Planet

IBM 7000 mainframes with transistors

New IT/business architectures

Vertical solutions

Cross-industry solutions

Source: IBM Market Analysis extrapolated from IDC Black Book for IT and IBM Corp Finance for N-GDP, Forrester Research “Next Wave of IT Investment is Smart Computing” Jan 2010, IBM Research GTO 2011 “Frontiers of IT”

Worldwide IT Spend as % of GDP

DEC PDP-8 minicomputer

UNIX OS

Apple-1

IBM PCeBusiness Apps

Cloud Computing

Mobility

Netscape IPO

MS Windows 3.0; WW Web

Learning systems

Advanced robotics

Smart-net


US$ 54,000,000,000,000.00

US$ 15,000,000,000,000.00

US$ 4,000,000,000,000.00


Why we partner with VC Community and Entrepreneur Ecosystem

• Build strong partnerships in developing markets

• Develop solution partnerships

• Grow ecosystems for IBM platforms

• Drive insights into our strategic development

• Advise our clients with ‘leapfrog’ innovation

• Fill acquisition pipeline

IBM ecosystem drives the innovation


k fuels collaborative innovation

http://www.ibm.com/isv/startup

12


IBM Global Entrepreneur offers benefits to startups

Mentoring and networkingIBM industry insights

Mentoring and networkingIBM industry insights

Local go-to-market support IBM Smarter Planet visibility

Local go-to-market support IBM Smarter Planet visibility

Access to IBM technical leadersFree software

Access to IBM technical leadersFree software


We are Hosting 15 Events and 4 Regional Finals2012 Schedule

Smart Camp EventsMiami (15th May)New York (24th May)Copenhagen (11th June)Munich (20th June)Bangalore (25th July)Bangkok (08th Sept)Sydney (11th Sept)Tel Aviv (12th Sept)Paris (28th Sept)Istanbul (3rd Oct)London (5th Oct)Cape Town (10th Oct)Mexico City (11th Oct)Dublin (25th Oct)Moscow (30th Oct)

Regional FinalsAsia – Beijing (23rd/24th Sept)Europe\Middle East – Berlin (13th/14thNov)North America – Boston (20th/21st June)South America / Africa– Sao Paolo (28th/29th Nov)

Global Finals

New York City, Feb 5-7, 2013

Moscow

BeijingBangalore

Cape Town

Sao Paulo

Mexico City

Miami

New York

Paris

London

DublinBerlin

Istanbul

Tel Aviv

Sydney

Munich

Copenhagen

Boston

Bangkok


•1092 entrepreneurs in program

•SmartCamp finalists have raised more than $40 million in venture capital

•400 world-class external mentors

•Active in 15 countries

•Promotion on corporate Smarter Planet blogs reaching audience of 220,000

•216 start-ups with remote coverage , 119 start-ups with Direct coverage

•47% SmartCamp local winners optimized solutions with IBM products

Ref: Dow Jones "Big Blue Banks On Small Start-Ups For Growth"

Entrepreneur Ecosystem : Driving Results


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