max enrollment - enrollment marketing for private schools

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The most efficient and The most efficient and economical way to generate economical way to generate geographically and geographically and demographically demographically qualified qualified student candidates. student candidates.

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The most efficient and economical to introduce your school to Qualified Families within a logical distance around your school.

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Page 1: Max Enrollment - enrollment marketing for Private Schools

The most efficient and economical The most efficient and economical way to generate geographically and way to generate geographically and demographically demographically qualified qualified student student

candidates.candidates.

Page 2: Max Enrollment - enrollment marketing for Private Schools

Max Enrollment Campaign StrategyMax Enrollment Campaign Strategy• Determine the demographic and financial Determine the demographic and financial

characteristics of a family who would characteristics of a family who would send their child to your school.send their child to your school.

• Determine the geographic territories Determine the geographic territories where new potential students would where new potential students would realistically come from.realistically come from.

• Conduct automated inexpensive email Conduct automated inexpensive email campaigns only to qualified families.campaigns only to qualified families.

• Have qualified prospective families Have qualified prospective families request that request that YOUYOU to contact to contact THEMTHEM to to learn more about your school.learn more about your school.

• Prospects are only presented your Prospects are only presented your opportunity.opportunity.

• Leads are NEVER shared with another Leads are NEVER shared with another school.school.

Page 3: Max Enrollment - enrollment marketing for Private Schools

A customized Max Enrollment platform is set up for each clientA customized Max Enrollment platform is set up for each client

Page 4: Max Enrollment - enrollment marketing for Private Schools

Target the Lead Generation Campaign for your Target the Lead Generation Campaign for your

specific geographic areaspecific geographic area

Page 5: Max Enrollment - enrollment marketing for Private Schools

Prequalify families who are put into campaigns with over Prequalify families who are put into campaigns with over 300 demographic, financial and lifestyle filters.300 demographic, financial and lifestyle filters.

Page 6: Max Enrollment - enrollment marketing for Private Schools

Further filter the data to include families with children Further filter the data to include families with children the exact age your are looking to attract.the exact age your are looking to attract.

Page 7: Max Enrollment - enrollment marketing for Private Schools

Our Analytics Our Analytics Team Team

develops a develops a “List Recipe” “List Recipe”

using using selectors so selectors so prospects in prospects in the campaign the campaign match your match your

family profilefamily profile

Page 8: Max Enrollment - enrollment marketing for Private Schools

Lists flow directly into the Max Enrollment Lists flow directly into the Max Enrollment List ManagerList Manager

Available to Available to be placed be placed

into into Automated Automated

Lead Lead Generation Generation CampaignsCampaigns

Page 9: Max Enrollment - enrollment marketing for Private Schools

We do not use your school’s URL’s, We do not use your school’s URL’s, email sender ID’s or your email addressemail sender ID’s or your email address

• There is no risk of your school email sender ID ever being There is no risk of your school email sender ID ever being “Blacklisted”“Blacklisted”

• Because we acquire and use a unique url for the landing Because we acquire and use a unique url for the landing page there is no chance of campaigns affecting your page there is no chance of campaigns affecting your company’s web sitescompany’s web sites

• We use “campaign” email addresses. Although the email We use “campaign” email addresses. Although the email appears that it comes directly from you, we use a appears that it comes directly from you, we use a “parallel” email address so you do not have to wade “parallel” email address so you do not have to wade through 300 out of office replies with each email through 300 out of office replies with each email broadcast.broadcast.

Page 10: Max Enrollment - enrollment marketing for Private Schools

Automated Lead Generation Campaigns Automated Lead Generation Campaigns send out emails on a predetermined send out emails on a predetermined

scheduleschedule

Page 11: Max Enrollment - enrollment marketing for Private Schools

Email HygieneEmail Hygiene

• Email copy is composed Email copy is composed to minimize spam scoresto minimize spam scores

• Emails and your Landing Emails and your Landing Page are tested on over Page are tested on over 140 handheld, email 140 handheld, email clients and browsers to clients and browsers to maximize rendering maximize rendering

Page 12: Max Enrollment - enrollment marketing for Private Schools

Campaign emails are highly targeted and drive prospects to a Campaign emails are highly targeted and drive prospects to a landing page where the families request landing page where the families request YOUYOU to contact to contact THEMTHEM

Page 13: Max Enrollment - enrollment marketing for Private Schools

Landing pages are customized about your school and the submit Landing pages are customized about your school and the submit fields are auto-populated with the prospects informationfields are auto-populated with the prospects information

Page 14: Max Enrollment - enrollment marketing for Private Schools

Every Click Through to the landing page is tracked even if Every Click Through to the landing page is tracked even if they do not request information to be used in future they do not request information to be used in future

nurturing campaignsnurturing campaigns

Page 15: Max Enrollment - enrollment marketing for Private Schools

Leads are immediately sent to your admissions team or Leads are immediately sent to your admissions team or integrated into your lead tracking systemintegrated into your lead tracking system

Page 16: Max Enrollment - enrollment marketing for Private Schools

Campaign Key Performance IndicatorsCampaign Key Performance Indicators

• KPI’s per campaign to deliver highly qualified leads per KPI’s per campaign to deliver highly qualified leads per campaign who are:campaign who are:

1.1. Geo QualifiedGeo Qualified

2.2. Financially/Lifestyle QualifiedFinancially/Lifestyle Qualified

3.3. Have only been shown your opportunityHave only been shown your opportunity

4.4. Asking YOU to contact THEMAsking YOU to contact THEM

• Clients who DILIGENTLY call candidates within the first 2 hours Clients who DILIGENTLY call candidates within the first 2 hours have well over a 90% contact rate.have well over a 90% contact rate.

• With this level of highly qualified leads we expect a 1:10 close With this level of highly qualified leads we expect a 1:10 close ratio, however this is dependent on the quality and success of ratio, however this is dependent on the quality and success of your sales process.your sales process.

• Just one new student’s first year tuition more than pays for your Just one new student’s first year tuition more than pays for your Max Enrollment campaign.Max Enrollment campaign.