Maximise productivity through Dynamic, virtual technology

Frank LuksicVice President, Websphere Software, IBM Software Group North East Europe

Every thing on the globe is changing

�Globalization

�Financial crisis

�Environmental sustainability

�Growth

The only constant is change

Every thing on the globe is changing

�Technology is pervasive

�Agility is mandatory for

GROWTH

�Process is king and

Monitoring are its faithful

squire

Excellence is a moving target

Digital-Physical Convergence

everything is intelligent

Mobile Everythinglifting the constraints

of space

Collaborative Expertiseharnessing global experts

Predictive Intelligencechanging reactive to proactive

Virtualizationuniversal access with

cost takeout

Technology Innovations Are Changing the World

6xIncrease in global water usage since the 1900s, twice the rate of human population growth

Average daily volume in the world’s currency markets

Digital data growth projection from 2007 to 2011

10x

$4 trillion

40% to 70%The losses of electrical energy due to inefficiency -around the world

Devices will be connected to the internet by2011

1 Trillion

Annual impact of congested roadways in the U.S. alone

3.7B lost hrs2.3B gallons of gas

The reality of living in a globally integrated world

8

Smarter Planet is setting the agenda for our industry

Our world is becoming

INSTRUMENTED

Our world is becoming

INTERCONNECTED

Virtually all things, processes and waysof working are becoming

INTELLIGENT

Smart traffic systems

Smart traffic systems

Smart energygrids

Smart healthcare

Smart healthcare

Smart retail

Smart supply chains

Smart supply chains

Smart food systems

Smart food systems

Implementing and integrating an enterprise solution to be positioned ahead of the game

Business challenge:Coloplast faced an aggressive enterprise

integration task. The company’s new ERP

system needed to be integrated with an

existing systems.

Solution:IBM implemented a service-oriented

architecture (SOA) solution based on IBM

WebSphere® MQ, WebSphere Enterprise

Service Bus and WebSphere Process

Server software as well as a DB2 Universal

Database Enterprise data server.

Benefits:

• Achieved enterprise integration within an

extremely tight timeframe and budget.

• Transactions are propagated throughout

the system, requiring response times of

less than three seconds

• Gained the ability to deliver messages

quickly and reliably

Breaking gridlock with a smart road system

Business Challenge:A way to measure, track and chargefor road usage accurately and dynamically, with reliable performance during even the heaviest traffic flow.

Solution:• Design, build and operate a fully automated road • Advanced automatic license plate recognition and process payments for it. • Stockholm’s road charging• System is designed to be a model of speed, power and automation.

Benefits:• 20 to 25 % reduction in traffic volume in the city center• Significant reduction in economic costs associated with traffic congestion• Generation of an estimated €50 Million per year to be channeled into further reducing congestion–making the initiative virtually self-sustaining

Business challenge

To remain competitive Gramo needs to keep a

tight control on costs, including control and

management of energy usage – not to

mention CO2 output.

Solution

• Monitor usage of a heat pump and oil burner

and the variable cost of electricity.

• Automate cycles between the heat pump and

the burner to provide the greatest efficiency

and lowest cost

• Monitor and manage to identify base

consumption levels, which identify "leaks" in the

system.

Bindery in Denmark fights off big competitors with a flexible, robust energy saving solution

Benefits

• Minimized energy costs by using the solution to automatically trade off between time-of-use pricing signals and energy demand

• 10 percent savings on their energy bill in just the roll out of the first phase, and are looking at additional projects to extend these savings.

Business challenge

Better manage and utilize its electrical

distribution network in order to respond to

outages faster and more efficiently.

Solution

• Remote monitoring and control devices that

gives information about the current state of

the grid.

• Extensive analysis of the data provided by

the remote devices, as well as reengineering

of business processes

Making the most of the intelligent electrical grid

Benefits

• Potential to reduce outage minutes by 25-50 percent

• Fault search time reduced by one-third

• Estimated capital savings on planned grid reinforcements of up to 90 percent, when fully implemented

IBM 2010 Global CEO Study – Capitalizing on Complexity

Driving change in the organization to stay ahead of market

Making quick decisions and executing with

speed

Understanding customers better through collaboration and info sharing

Source: IBM Institute for Business Value

Significant Outperformers

All Others

300 Global Executives Agree: Top Performers Focus on Growth

Source: IBM Institute for Business Value

To Optimize results, Agile businesses are