maximising revenue growth in tv...
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2013 SPONSORS:
5 – 6 November 2013
Maximising Revenue Growth in TV Convergence: IPTV, OTTtv, Multiscreen, Social TV and Big Data
2013 SPEAKERS INCLUDE:
www.tvconnectevent.com/mena
700+ a� endees32% C-Level a� endanceFull value chain representation
“ “Rich content and great networking! Chief Analyst, Teyf Research and Consulting Group
PREVIOUSLY KNOWN AS: IP&TV FORUM MIDDLE EAST & NORTH AFRICA
6th ANNUAL
Badge & Lanyard Sponsors: Associate Sponsors:Gold Sponsor: Consultancy Sponsor:
David HansonDirector of DigitalOSN
Hadi RaadHead of Marketing - Emerging Arabia (MENA), Google
Khalifa Alforah Alshamsi Group SVP Technology Strategy, Etisalat
Carlos Salim TibiCEOICFLIX
Philippe NahasProduct Marketing Head Strategy & Investments, du
Ahmad Abu ZannadStrategic Planning Director, Leo Burne�
Fares AkkadHead of Distribution and Digital Business Development, MBC
Ben KinealyVP of IPTV and OTT, Intigral
Ahmed OssamaVice President & Chief Commercial Offi cer, Telecom Egypt
Benjamin HaylockDirector, Technology, Digital Entertainment and Advertising, Ooredoo (Qtel)
Yousef Tuqan TuqanCEOFlip Media
Heba AlSamtHead of New Media, Dubai Media
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TV Connect MENA is the only major TV event in the Middle East and African region linking key TV providers in the connected TV delivery ecosystem. Growing from strength to strength, the event has developed from its IPTV legacy to focus on IPTV, OTTtv, multiscreen and Cloud TV services for regional TV service providers.
Support from key players:
Why a� end?Sieze the moment, become an industry leader – take advantage of the UAE and MENA media markets, where competition is low
Meet and network with key customers – TV Connect MENA off ers the perfect platform to meet with global decision makers in the service provider community such as the likes of Etisalat, OSN, Qtel, MBC, Saudi Telecom and Omantel
Expect hundreds of delegates from all 4 corners of the world, with a full value chain representation
Identify the winning strategies and technologies required to monetise the Middle East and African TV market
Gain unique access to leading industry analysts at the conference
New for 2013, TV Connect MENA will be held at the elegant and luxurious surroundings of the Park Hya� , Dubai
6th ANNUAL
5 – 6 November 2013, Park Hya� , Dubai
For more information and to book your place visit:
MEET WITH HUNDREDS OF KEY PLAYERS FROM ACROSS THE FULL ECOSYSTEM:
ABG Group Abu • Dhabi Media • Advanced Multimedia Systems • AirTies Wireless Networks • al anwar arabia • Al Asbab • Al Ghandi Electronics • Al Maisan Satellite Communication • Al Rostamani • ALCAD • Alcatel-Lucent • Al-Deera International Communicatio • Al-Falak Systems • Alkhaleej • Almajd Satellite Broadcasting • AMS • Anayou • Anevia • APCO • Appear TV • Arab Digital Distribution • Arabian Anti Piracy Alliance • Argela • Turk Telekom Group • Argela • armec • Arris • As Asbab • asgatech • Ashorooq tv • AT&T • ATEME • AV Concepts • Awramba Times Newspaper • AXON • Batelco • BBC Worldwide Sales & Distribution • Beekul Media • Bhatia Brothers • BNI Video • Booz & Co • Booz and Company • Borhan Mobin • Bridge Technologies • Broadcast Middle East • Btam • C4AS • Cactus Media • cairo organization for trading & engineering • CellSoul • ChannelSculptor FZ • Cheil Worldwide • Cisco • Comm. • Conax • Congowebtv • Consultant • Content & Production • CPI - PC World Middle East • Credit Suisse • CTO Innovation Consulting • CTOiC • dar-electronics • Davinci International Co. • Decision Makers TV • Detecom Intl GmbH • DIAZONE TECHNOLOGIES LLC • Digital Distribution Partners • Digital Studio • digitec engineers and computech • Discovery Communications Europe • Discovery Networks • Discovery Networks CEEMEA • Djibouti Telecom • Dolby • Du • Dubai Media City • Dubai Studio City • Dune HD • earth TV • EBTIC • EEBC • EIT • Endavo Media • Entone Technologies • Envivio • Envivio Inc. • Ericsson • Esquire Systems • Etisalat • Eurostar • Eurostar Communications • Eurostar Multimedia • Eutelsat • EXFO • Exterity • FASTtelco • FIBERWAVES • Fluke Networks • FORCE INNOVATION TECHNOLOGY CO.,LTD • Fox Group Middle East • Fox International • France 24 • France Telecom - Orange • Freelance • FTI • GAMELOFT • Gearhouse DBoadcast • GEM TV • GETMO Arabia • Ginx TV Ltd • GlobeCast • Glocom • Government of Dubai • Grey Juice Lab • Gulf Film • Gulf News • haivision • Harmonic • Harris • Harris Corporation • Hart Wilcox • Hayat Electronics LLC • HF Fire International INC. • Highviewmedia • Huawei • Huawei Technologies • Humax Gulf FZE • ICHD • ICHID • ILID Group • ims • INC • INC Emirates Technology • Ineoquest Technologies • Ingemetal • Intelsat • Intrigral • iPi9 • IPMagix • Irdeto • Istikana • itc • ITE Distribution • ITP • its the 1 • ITSthe1 • Jagaran Media Center • JOY Broadband Live • Kathmandu Patra Weekly Magazine • KROMTEK SYSTEMS • Lagardre Television International • Lammtara Pictures • Latens • Leo Burne� • LG Electronics • Limellight Networks • LinkDotNet • Mariner • Maurivision • MauriVisionTV s.a. • MBC • MBC group
AGENDA AT A GLANCE:OTT and IPTV Convergence in MENA region• The future of IPTV against OTT Proliferation:
How has the strategy changed for Telecom operators?• How will IPTV and OTT services converge in MENA region?• Multi-screen and mobility taking the modern world by Storm:
Catering to Ever Expanding Demand for Video Content• Beyond Quad Play: Making use of the Digital Home
environment with Multi-play services• Responding to consumers’ newly developed sensitivity
to quality of service
Developing Content Monetisation Strategies• Content Monetising Opportunities via Media Players• Making Multi-Screen Matt er: Can Operators Fight off
Obscurity in a Fragmented Market?• Maximising PayTV Investment
The Business of CDNs and Data Centres• Content delivery strategies for telecom operators:
Why partnerships with global CDNs make sense?• Strategies for monetising Telco CDNs• Benefi ts for partnering with regional vs. global CDNs
The Role of Advertising Agencies in the Connected Media Space• How to Benefi t from Ad-Funded TV Business Models• New Revenue Streams for Advertisers in the Converged
Connected Environment
Best Practise OTT & IPTV Projects• Sett ing Strategic Online Direction for Traditional Content
Providers• Monetising content with the assistance of new technology• Creating and Improving Network Architecture Cost
Eff ectively to Enable HD Quality TV via the IP Network• Successful Delivery of TV and Movies on the Go
Multi-screen services becoming partof the Digital Home• Facilitating Connected Lifestyles by Using the Power of 4G/
LTE Network• Outlook of the Home of the Future• Full network visibility to reduce customer churn and increase
satisfaction
User Interface and Content Discovery• Taking content discovery to the next level by off ering
premium user interface• The impact of social media on TV viewing habits:
Defi ning Social TV• Secure content: Shift ing content across screens without
infringing rights
Using Apps for On-Demand Video Services• Taking advantage of the TV application revolution• How will set top boxes compete against TV Sets?• Finding the marketing strategy for your business:• Advertisements, subscription, VoD
www.tvconnectevent.com/mena
8:30 Registration and Coff ee
9:00 Informa Speed Networking
9:05 Chairman’s introduction Paul Jackson, Principal Analyst Broadband & TV, Informa Telecoms &
Media
OTT AND IPTV CONVERGENCE IN MENA REGION
9:10 The Future of IPTV against OTT Proliferation: How has the strategy changed for Telecom Operators?
• How will IPTV and OTT services Converge in MENA region? • Rationale for creating online-only OTT Businesses for a telecom
operator • Pros and cons of converged fi xed-mobile packages, OTT, multiscreen Samer Geissah, Vice President - Innovation, du
9:30 OSN Play – Creating a Digital Voice in a Traditional Pay TV Environment
• How OSN engaged with a digital audience • How to leverage existing services to promote the digital experience • Striking a balance between innovation and the core business • Running a business within a business and the role of entrepreneurship David Hanson, Director of Digital, OSN
9:50 Multiscreen and Mobility taking generations by Storm: Catering to Ever Expanding Demand for Video Content
• The land of YouTube • Power of choice defi ning user experience • Creating value in a new ecosystem Hadi Raad, Head of Marketing - Emerging Arabia (MENA), Google
10:10 Consumer Response to Launching Fully Integrated Multiscreen Service
Khalifa Alforah Alshamsi, Group SVP Technology Strategy, Etisalat
10:30 Networking Coff ee Break
11:30 A Vision for TV Services of the Future • Catering for the growing appetite of the TV Everywhere audience • Complementing traditional ‘linear’ viewing with VoD services • Outcome from original, quantitative research from 5,000 TV viewers
in 10 CEEMEA markets • Multi-screen living trends: - multi-tasking across technology platforms - time maximising - the role of ‘Infl uence and social TV’ Kasia Kieli, President and Managing Director for Discovery Networks
CEEMEA
11:50 Building the Business Case for a Pure OTT Service • Creating a robust go-to market strategy • Off ering the right mix of content • Making the service available on Internet-connected devices (PCs,
Smart TVs, smart phones, tablets and gaming consoles) • Results of initial penetration of services in the region (percentages
compared to other pay TV services; number of subscribers) Carlos Salim Tibi, CEO, ICFLIX
12:10 Launching OTTtv Services to Monetise Communities around the World
• Off ering tailored services and content to match consumer tastes • Achieving competitive edge with a rich content library from local
content providers • Maximizing returns by targeting ethnic groups around the world Lars O Gustafsson, Vice President Corporate Strategy, Omantel*
12:30 Panel discussion: How to Overcome Quality Challenges and Defi ne Go To Market Strategies for OTT Services?
• Will using CDNs and transparent caching help overcome quality challenges?
• Assessing the monetisation aspects: cost vs revenue opportunities • Discussing success stories and case studies by diff erent operators in
the Middle East aft er initial launch Khurram Shahzad, Technology Strategy, Etisalat Roberto Kauff mann-Dev, Director E-Marketing, du Benjamin Haylock, Director, Technology, Digital Entertainment and
Advertising, Ooredoo (Qtel) Senior representative, Technicolor Senior representative, IneoQuest
13:00 Networking Lunch Break
DEVELOPING CONTENT MONETISATION STRATEGIES
14:30 Content Monetising Opportunities via Media Players • Opportunities for increased revenues for operators • Monetising opportunities through co-branding • Achieving fully connected media environment Konstantin Dyshlevoy, CEO, Dune HD
14:50 Making Multi-Screen Ma� er: Can Operators Fight off Obscurity in a Fragmented Market?
• Fight piracy and new market entrants such as Amazon, iTunes, Hulu and Netfl ix who threaten all the work you’ve done to build your business
• Use multiscreen to entice your customers and keep them loyal • Hear strategies taken by MENA’s foremost pay TV operators and how
they intend to stay relevant in an increasingly fragmented market • Discuss key considerations to make multiscreen an off ensive and
successful strategy that wins customers and generates new and sustainable revenues
• Learn how operators can leverage multiscreen as a lucrative diff erentiator instead of becoming constrained by the complexity
• Discover why these considerations are important: Is your multiscreen solution fl exible? Does it support multiple DRMs? Are your technology partners dictated or have you chosen best-of-breed? Does your solution allow you get to market quickly, without sacrifi cing personalization?
Moderator: Adam Nightingale, Senior Director of Strategic Sales, Global, Irdeto
Saalim Akbar, Head of Marketing & Communication, Al Jazeera Sport* Christophe Firth, Manager, A.T. Kearney * Nico Meyer, CEO, Multichoice Africa *
15:20 Maximising PayTV Investment • How to benefi t from service deployment and enhancement • How to encourage subscribers to stay longer and watch more TV • How to expand linear TV services with PVR and OTT functionality • Key ingredients for a scalable and future proof payTV service - UX,
Content Protection, QX • Adding value with incremental service enhancements - UI, PVR,
P-VOD, VOD, OTT, Search & Recommendations, TV Apps, TV Anywhere Peter Simpson, VP Product Marketing, Pace
THE BUSINESS OF CDNS AND DATA CENTRES
15:40 Content Delivery Strategies for Telecom Operators: Why Partnerships with Global CDNs Make Sense?
• Strategies for monetising Telco CDNs • Benefi ts for partnering with Regional vs Global CDNs Philippe Nahas, Product Marketing Head Strategy & Investments, du
16:00 Networking Coff ee Break
THE ROLE OF ADVERTISING AGENCIES IN THE CONNECTED MEDIA SPACE
16:40 How to Benefi t from Ad-Funded TV Business Models • The changing viewing habits infl uencing advertising agency strategies
in the connected environment • How to embrace and benefi t from the online media markets? • Advertisers and Interactive TV: winning in the skip forward scenario Ahmad Abu Zannad, Strategic Planning Director, Leo Burne�
17:00 New Revenue Streams for Advertisers in the Converged Connected Environment
• Knowledge of upcoming viewing trends creating opportunities for targeted marketing
• Using skip forward programming to create new marketing campaigns • Customer knowledge creating Mounir Harfouche, CEO, Lowe MENA *
17:20 OTT Expansion in Middle East and Case studies • How the great infrastructure in the region and high level of smart
devices are pushing for new VoD services • The release of new VOD services with localised content • How new payment methods are being tested in the region Bruno Pereira, Founder and CEO, TV App Agency
17:40 Close of Day One
CONFERENCE DAY ONE TUESDAY 5TH NOVEMBER 2013
TV CONNECT EVENT TV CONNECT GLOBAL EVENTS TV CONNECT MENA
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8:30 Registration and Coff ee
9:00 Informa Speed Networking
9:05 Chairman’s introduction Ma� hew Reed, Principal Analyst MEA, Informa Telecoms & Media
BEST PRACTISE OTT & IPTV PROJECTS
9:10 Se� ing Strategic Online Direction for Traditional Content Providers
• Overview of the role of broadcasters in the Connected TV environment
• Building the business case for Online Video service • How to achieve excellent QoE in online video services? • User Interface design – will this be decisive factor when consumers
are deciding to buy one or another TV service? Fares Akkad, Head of Distribution and Digital Business Development,
MBC
9:30 Monetising Content with the Assistance of New technology • Sett ing up the technology direction for Intigral and STC • Best practise for OTT implementation for telco operators • Making decisions for types of technology used: Multicst vs Unicast
dilemma • The role of CDNs in achieving successful quality of experience Ben Kinealy, VP of IPTV and OTT, Intigral
9:50 Creating and Improving Network Architecture Cost Eff ectively to Enable HD Quality TV via the IP Network
• Improving QoE to reduce customer churn and increase satisfaction • The role of OTT type services in the traditional IPTV player • Sett ing the marketing strategies based on consumer profi les Ahmed Ossama, Vice President & Chief Commercial Offi cer,
Telecom Egypt
10:10 Beyond Quad Play: Making use of the Digital Home Environment with Multiplay Services
Khalid Alosaimi, Manager IPTV & OTT Services Development, STC
10:30 Networking Coff ee Break
11:30 Successful Delivery of TV and Movies on the Go • Off ering Batelco Play to enhance the experience for broadband
subscribers • Variety of Live TV, Catch-up TV and Best Movies available in the
package • Multiscreen services made available anytime anywhere Yousif Sater, Manager - Network Strategy (Fixed & Mobile), Batelco
11:50 Middle East OTT Opportunities • Success of IPTV in Qatar • Ooredoo Group’s commitment to exploring New Business
opportunities, including OTT • What impact do we expect over-the-top video to have in Qatar, and
the MEA region generally? • Business rationale Ed Jennings, Senior Director - Media House, Ooredoo
12:10 Addressing the Ho� est Industry Trends in the Digital Media Landscape
• How digital is becoming primetime • How the internet is changing the landscape for media companies • How to ensure you survive and win in the connected environment Yousef Tuqan Tuqan, CEO, Flip Media
12:30 Panel discussion: Developing the Go-To-Market Strategy for Next Generation TV Services
• Assessing the impact of Next Generation TV Services on traditional broadcast business models
• The importance to evolve services with technology evolution • Best practice to bridging Pay-TV content, over-the-top applications
and personal media • Creating educational campaigns about benefi ts of value added
services Todd Dick, VP Corporate Business Unit, Omantel* Anis Zouari, Chief Marketing Offi cer, Tunisie Telecom Taahir Hoorzook, Head of New Platform Development, Al Jazeera
13:00 Networking Lunch Break
USING APPS FOR ON-DEMAND VIDEO SERVICES
14:30 Launching On-Demand Services via Apps for Smart Devices • Extending VOD website services through apps • Off ering a free service as value add to existing clients to access
brilliant library of content • Capabilities of VOD service to include catch up and time shift • Planning for the future: live streaming via apps Heba AlSamt, Head of New Media, Dubai Media
BEYOND MULTISCREEN INTO MULTIPLAY SERVICES FOR THE DIGITAL HOME
14:50 Facilitating Connected Lifestyles by Using the Power of 4G Network
• Off ering innovative ways for consumers to experience broadband powered services
• Premium video-on-demand, personal media and Internet applications
• Value Added services: to video conferencing, home security, smart home, eHealth and eLearning services
Jayhun Mollazade, CEO, Azqtel
15:10 Outlook of the Home of the Future • Discovering how TV is becoming the Second Screen • Change of user identities infl uencing change in TV consumption • The rise of Mobile Only Generation as opposed to Mobile First
Generation • Assessing the strategy for the smart TV manufacturers Robert Nurgberg , General Manager - SmartTV Business,
LG Electronics - Middle East & Africa Region
USER INTERFACE AND CONTENT DISCOVERY
15:30 Using Social Media for Content Discovery • Intertwining user generated content with premium content • Benefi ting from Social Media to off er targeted content to consumers • Overview on content delivery solutions used to off er online content • Monetisation business models Hossein Jalali, Director New Media, Al Aan/Kalam.tv
15:50 Networking Coff ee Break
16:30 Taking Content Discovery to the Next Level by Social Media Recommendations
• The role of social media on content consumption • Innovative content discovery platforms based on user
recommendations rather than algorithms • Defi ning Social TV and technical requirements for video and other
big data sharing Ayman Irshaid, CEO, Areeba Areeba
16:50 Panel discussion: Winners and Losers in Set Top Boxes vs TV Sets vs Cloud TV Ba� le?
• Second Screen Content Consumption • The impact of Social Media on TV Viewing Habits: Defi ning Social TV • Taking Advantage of the TV Application Revolution Rashed Al Abbar, Vice President - Home Product Marketing, Etisalat Saleem Mobhani, Former Vice President - Digital Marketing and
Entertainment, du Robert Backish, President & CEO, Viacom International Media
Networks
17:40 Close of Conference
* Awaiting fi nal confi rmation
CONFERENCE DAY TWO WEDNESDAY 6TH NOVEMBER 2013
TV CONNECT EVENT TV CONNECT GLOBAL EVENTS TV CONNECT MENA
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MARKET POSITIONINGBy 2017, 18% of the world’s TV households will still receive analog signals, revealing scope for further digital growth (see fi g. 1). A further 30% of homes will take digital cable, with pay DTH at 17% and pay IPTV on 5%. Primary DTT (homes taking DTT but not subscribing to digital cable, pay DTH or pay IPTV) will grow from 11% in 2012 to achieve 21% penetration by end-2012.There will still be 166 million analog terrestrial homes by end-2017 – most of which will be in the Asia Pacifi c region (see fi g. 2). China will have 84 million analog terrestrial homes, followed by Indonesia (34 million), Brazil (13 million) and the Philippines (12 million). These four countries will together account for 86% of the remaining analog terrestrial homes.
Adam ThomasMedia Research Manager, Broadband & TVInforma Telecoms & MediaTwi� er: @adamthomas1
This article has been taken from Informa Telecoms & Media’s Intelligence Centre. F or more information please visit:
h� p://www.informatandm.com/ic/. © Informa UK Ltd 2013. All rights reserved.
For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twi� er www.twi� er.com/informatm.
Fig. 1: Global, split of TV households by delivery system by region, 2017
Fig. 2: Global, TV household composition by region in 2017
ATTDTT*Freesat*Analog cableDigital cablePay DTHPay IPTV
Fig. 3: Global, split of TV households by delivery system by region, 2017
*Homes not paying to receive cable, DTH or IPTV signals. Source: Informa Telecoms & Media
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Fig. 4: Global, TV household composition by region in 2017
*Homes not paying to receive cable, DTH or IPTV signals. Source: Informa Telecoms & Media
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