maximize advertising campaigns with social tv audience insights
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Discover the themes, brands, and celebrity affinities of network programs.TRANSCRIPT
© 2012 Networked Insights
Maximize Advertising Campaigns with Social TV Audience InsightsDiscover the themes, brands, and celebrity affinities of network programs
© 2012 Networked Insights
Fans of “Glee” and Lea Michele are always interested in discussing health and lifestyles; during the last month, beachwear has become a popular conversation topic.
© 2012 Networked Insights
Fans of “Revenge” are also big Disney fans. Over the last month, they’ve shared spring break plans to visit Disneyland and Disney World. They also discuss which airlines they prefer, and which ones they don’t.
© 2012 Networked Insights
In the last month, “Once Upon a Time” viewers have discussed playing online multiplayer games like the recently released “Star Wars: The Old Republic.”
© 2012 Networked Insights
Over the last month, some fans of “The Voice” began sharing their wedding plans with one another and discussing which retailers offer the best wedding registries.
© 2012 Networked Insights
One of the top off-topics with viewers of “How I Met Your Mother” recently has been home ownership and what online shopping deals are available for new furniture.
© 2012 Networked Insights
A good portion of recent “Two and a Half Men” conversations came from gaming websites based on simple Facebook games like Zynga’s “Words With Friends.”
© 2012 Networked Insights
A significant number of recent “Community”-related conversations have come from dedicated TV fan sites. Along with discussing various shows, fans talk about the best places to purchase episodes on DVD.
© 2012 Networked Insights
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marketing campaigns across TV and digital
© 2012 Networked Insights
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