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© 2012 Networked Insights Maximize Advertising Campaigns with Social TV Audience Insights Discover the themes, brands, and celebrity affinities of network programs

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Discover the themes, brands, and celebrity affinities of network programs.

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Page 1: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Maximize Advertising Campaigns with Social TV Audience InsightsDiscover the themes, brands, and celebrity affinities of network programs

Page 2: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Fans of “Glee” and Lea Michele are always interested in discussing health and lifestyles; during the last month, beachwear has become a popular conversation topic.

Page 3: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Fans of “Revenge” are also big Disney fans. Over the last month, they’ve shared spring break plans to visit Disneyland and Disney World. They also discuss which airlines they prefer, and which ones they don’t.

Page 4: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

In the last month, “Once Upon a Time” viewers have discussed playing online multiplayer games like the recently released “Star Wars: The Old Republic.”

Page 5: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Over the last month, some fans of “The Voice” began sharing their wedding plans with one another and discussing which retailers offer the best wedding registries.

Page 6: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

One of the top off-topics with viewers of “How I Met Your Mother” recently has been home ownership and what online shopping deals are available for new furniture.

Page 7: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

A good portion of recent “Two and a Half Men” conversations came from gaming websites based on simple Facebook games like Zynga’s “Words With Friends.”

Page 8: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

A significant number of recent “Community”-related conversations have come from dedicated TV fan sites. Along with discussing various shows, fans talk about the best places to purchase episodes on DVD.

Page 9: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Want to learn more?

Networked Insights can help you:• Determine which brands are best suited for certain

TV shows• Discover new audience segments to target within

certain TV shows• Leverage real-time data on a TV show to unlock new

advertiser opportunities• Use social data to demonstrate value of integrated

marketing campaigns across TV and digital

Page 10: Maximize Advertising Campaigns with Social TV Audience Insights

© 2012 Networked Insights

Ready to get started?Visit:NetworkedInsights.com

Call Us:646.545.3900

Email:[email protected]

http://www.networkedinsights.com/
mailto:[email protected]

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