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Page 1: Maximize Profits! Reactivate and Retain Patients …dentalpracticesolutions.com/wp-content/uploads/2016/08/...When patients understand you care about their total health, they are more
Page 2: Maximize Profits! Reactivate and Retain Patients …dentalpracticesolutions.com/wp-content/uploads/2016/08/...When patients understand you care about their total health, they are more

www.DentalPracticeSolutions.com © Dental Practice Solutions 2013

Maximize Profits! Reactivate and Retain Patients Using the Continuing C.A.R.E. System

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This eBook is copyright © 2013. All rights reserved.Copyright and Legal Notice Published by:

By Debbie Seidel-Bittke, RDH, BS Dental Practice SolutionsUnited States of [email protected]

Resale or transfer of this product to any third party is strictly forbidden. It is illegal to copy, distribute, or create derivative works from this book in part or in whole, or to contribute to the copying, distribution, or creating of derivative works without the prior permission of the author. No part of this publication may be reproduced; stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the copyright holders.

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Table of ContentsINTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

The Pulse of Your Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Your New & Improved Continuing C.A.R.E. System . . . . . . . . . . . . . . . . . 5

The Unscheduled Dental Hygiene Patient . . . . . . . . . . . . . . . . . . . . . . 11

Timing Your Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

8 Quick Reference Tips for Success . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Appendix A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Appendix B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Appendix C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

ABOUT THE AUTHOR: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

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IntroductionDo you have a system in place to maintain relationships with your valuable patients? Are you losing money on advertising for new patients? Are your current patients missing appointments for preventive care dental services? Your dental practice may be in trouble! I created this eBook to share my experience and knowledge on building relationships with patients and increasing profits in your dental practice. If you’re ready to solve your patient retention challenges, I have the solution for you!

Without regular patients, the dental business would be erratic, essentially becoming an urgent care dental practice. My system provides best practices to strengthen ties with your current patients — the heart of your dental practice.

This eBook will help you learn how to:

• Establish a system of connecting and communicating with your patients• Motivate overdue patients to return for continuing care services

Once your patients know you care about their well-being, the end result is a loyal base of committed patients who will return to your office again and again! Plus these same patients are the ones most likely to rave to everyone about your dental office, netting you new patients and more profits!

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The Pulse of Your PracticeThe Dental Hygiene Standards describe a high level of competency as demonstrated by the critical thinking model known as the process of care. This is noted in dental hygiene textbooks. The five components of the dental hygiene process of care include:

1. Assessment2. Dental hygiene diagnosis3. Planning4. Implementation5. Evaluation

Dental hygienists have the knowledge, skills, and professional responsibility to provide oral health promotion and health protection strategies for individuals as well as groups. The continuing care system and your dental hygiene team are the “mitochondria” of any successful dental practice.

The American Dental Association (ADA) Code Revision Committee recently reversed a change made to the prophylaxis definition in Current Dental Terminology (CDT)-4, which defined the procedure as polishing alone.

In CDT-2013 the procedure code for a prophylaxis (01110) is defined as “removal of plaque, calculus, and stains from the tooth structures. It is intended to control local ir-ritational factors.”

Everybody loves that just-from-the-dentist “clean feeling” after having their teeth pro-fessionally preformed by a dental hygienist. However, not everyone loves the process to achieve that feeling!

The vision of a continuing care appointment should be to inspire your patients to take a personal interest and responsibility in their oral health. Dental hygienists need to take pride and be responsible for providing preventive care recommendations for successful overall optimal health outcomes.

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Your New & Improved Continuing C.A.R.E. System

The system often overlooked in your dental practice is the dental hygiene team’s preventive care system (also referred to as “continuing care” system). It works best when the office doesn’t need to call patients to come in for a missed or delayed dental hygiene appointment. If dental patients are the “heart” of your practice, then dental hygiene preventive care appointments are the “lifeline.” At least 80% of the dental diagnoses in your practice should be coming from dental hygiene continuing care appointments. When patients leave the appointment without a future appointment scheduled, this dramatically decreases your practice profitability by at least 50%.

This strategy is designed to keep the hygiene schedule full and productive. When the hygiene schedule is not full, a domino effect occurs. Not only is it possible to have patients fall through the cracks on their timely hygiene continuing care appointments, but the dentist will see those open gaps in the treatment schedule.

Many years ago, it was standard to have a patient complete a postcard and also call in for their next hygiene appointment. This wasn’t a productive system for the dental practice as a whole. Most offices adhering to that outdated practice – leaving it in the patient’s hands to call and schedule an appointment – will have multiple openings on the hygiene schedule. People are so busy in the 21st century with numerous emails, voicemails, family activities, exercise classes, church, work and professional agendas to attend to, etc. If it isn’t on their calendar months in advance, they tend to put it off. Setting their own appointments falls way down near the bottom of their To Do list. With technology today, we’re able to lock in our appointments and even have a pop-up reminder occur months, days – and even minutes – before an appointment occurs.

Implementing the Continuing C.A.R.E. System will help you retain valuable patients and keep them returning for essential dental hygiene appointments. Attracting a new patient can cost five times as much as maintaining a relationship with an existing patient.

Investing in a patient retention strategy like the Continuing C.A.R.E. System keeps your profits consistent and decreases the amount of time and money spent on advertising for new patients.

Definition of Continuing Care (noun)

A regular and continuing program of monitoring, evaluation, and therapy that strives to maintain a patient’s optimal dental health by combining diligent self-care with periodic professional treatment.

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Your New & Improved Continuing C.A.R.E. System

The Continuing C.A.R.E. System consists of four key components:

Consistent Communication

Advanced Scheduling

Reasonable Payment Options

Efficient Planning

Combined, these best practices will help motivate inactive patients and revitalize your dental practice.

Consistent Communication

Establishing a system of connecting with your patients is essential to building and maintaining relationships. Consistent communication is essential to building patient relationships in your dental practice. Consistent communication means: phone calls, letters, postcards, and even electronic communication. During a set time period, you should make every attempt to contact patients and remind them about continuing care appointments. For unscheduled patients, consider sending a letter or postcard reminding them to schedule an appointment.

During every patient communication, provide information about the oral health-systemic health link, the increase in oral cancer, the importance of ongoing professional dental care, and how much you value their overall health. Consistent communication also gives you the perfect chance to educate patients about new techniques, technology and services available in your office, options for achieving that sought-after smile, and continuing education programs your team has completed that will benefit the patient.

Advanced Scheduling

When it comes to appointments, a “best practice” to put in place is communicating effectively with the patient while they’re in your dental office. That’s right — before they leave!

Educating the Patient

Communicate all of the important assessments and services accomplished during the patient’s dental hygiene appointment. Many patients simply aren’t aware that a dental hygiene appointment is really more than just a cleaning. It’s preventive maintenance to live a longer and healthier life! Have you ever met someone who didn’t want to live a longer and healthier life? Neither have I! Without optimal oral health, our overall health

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Your New & Improved Continuing C.A.R.E. System

can and very likely will fail. The philosophy of every dental practice today should include educating patients on the science of oral health and the relationship it plays in our overall health.

Make every message, verbal or written, short and to the point. Understand each patient’s personality type. Many patients respond well to humor and others respond to a tone that shows concern or even compassion. Always be sincere in your tone and in the words you use when speaking with patients.

You can provide value in your patient communications by explaining why the appointment is important for your patient. Reinforce the risks for the patient should they decide to forgo scheduling an appointment for their preventive, restorative, and even aesthetic needs, as follows:

Heart diseaseHyperlipidemiaDiabetesCrohns DiseaseParkinson’s Alzheimer’sRheumatoid ArthritisBreast CancerCaries risk (CAMBRA)

You can review www.perio.org for resources on the oral health-systemic health link and go to http://www.jdentaled.org/cgi/reprint/71/5/595 for more information regarding recommendations for patients at moderate- to extremely-high risk for Caries.

When patients understand you care about their total health, they are more likely to sit up and listen. When you’ve done your job correctly during their visit – communicating the patient’s oral health evaluation, educating them on the value and benefits of regular preventive care – patients want to return for the next one. In fact, they wouldn’t think of leaving without their next appointment scheduled! They will even refer their friends and family to your dental office. Advanced scheduling can result in a full calendar of patients, leading to optimal patient care and healthy profits to your dental practice!

When this works successfully, the hygiene schedule is booked months in advance. Who knows? Maybe next year, you’ll need to hire another hygienist to make room for all of the appointments. What could be better?

Pre-blocking and having a tiered schedule is the most effective system for keeping your schedule full and productive. When a dental practice commits to a system of pre-blocking the patients, the practice will experience the positive benefits of superior care and effective use of time and money. While a pre-blocked system is superior, problems

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Your New & Improved Continuing C.A.R.E. System

can detract from a successfully booked schedule.

The best person to schedule the next dental hygiene appointment is the dental hygienist. The hygienist understands what and why of the next patient visit. The hygienist also knows how much time needs to be allotted and which procedures need to be scheduled. Without good organization and good verbal skills, patients will not respond well. Most of the time when a patient declines to make a future dental appointment, it is usually because a closed-ended question was asked when setting up the next appointment.

Take a look at the following scenarios:

“Mr. Jones, would you like to schedule your next cleaning with me?”

“Mr. Jones, when would you like to schedule your next cleaning appointment?”

“Mr. Jones, I can see you on Wednesday July 6th or Thursday July 7th for your next continuing care appointment. Which day will work best for you?”

If words could paint a thousand pictures, what kind of picture are you creating with each of the above scenarios? Which question would you choose to ask your patients?

The first scenario is a closed-ended question and allows the patient to say “no” very easily. Saying no can cause many negative situations. Worst of all is that the patient may forget to call back in three or six months for their hygiene appointment and when they finally do, they have dental disease of some type. All the hard work of the patient and hygienist has gone down the drain!

The second scenario, again, allows the patient to walk out of your office without scheduling their next appointment. You’ve basically put the patient in charge of the appointment book!

Remember: You are the professional and you are the one in charge of the schedule, so give patients a few options for dates and times to select from. The third scenario is a great example of this. It implies the patient will be coming back and that they already understand the importance of why and when they will be returning for continuing care. There are no questions about it. This scenario saves a lot time going back and forth with the patient about what time works.

There are two excellent script examples in Appendix A at the end of this eBook for further ideas of how to communicate the need for follow-up care before the patient leaves your office.

Communicating through the Dismissal

When communicating, you create value and importance in the mind of the patient

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Your New & Improved Continuing C.A.R.E. System

personalizing. Patients should be dismissed with a verbal reminder of their next appointment, even if it’s six months away. For example:

“Mrs. Smith, I look forward to seeing you in July and I want to hear more about your daughter’s wedding! See you at your continuing care appointment July 6th!”

Reasonable Payment Options

It’s possible that many of your patients today are experiencing financial challenges. Educating them about your dental practice’s reasonable and flexible payment options is essential to bringing them back for regular continuing care appointments. Establishing relationships with medical financing companies will make treatment for your patients more accessible and affordable. When patients know that dental care can fit within their budgets, they’re more likely to proceed with necessary and elective dental services.

Effective Planning

Establishing best practices for scheduling routine continuing care appointments is extremely valuable to the successful and profitable dental office. It’s just as important as running a year-end report, running other daily reports, making bank deposits, etc.

Create a plan outlining daily or weekly responsibilities for team members with the end goal of reaching those inactive patients and scheduling appointments. Before calls are made, research the inactive patient’s:

• Date of last hygiene appointment • Areas of concern • Any outstanding treatment(s) needed• What the patient’s insurance allows • Any X-rays needed • Length of new appointment • Any outstanding balance

When hygienists have daily cancellations, they can play a vital role in contacting and connecting with overdue patients. Since the dental hygienist spends valuable time alone with a patient several times each year, they get to know the patient well and understand exactly why the patient needs to return for care.

Maybe one in five patients will answer the phone and actually schedule an appointment. Statistics prove that it is easier to reach patients by phone between the hours of 5 and 8 pm. Now, you understand how the systematic approach of advanced appointment setting becomes much more efficient! Some offices have late evening schedules. Some even have Saturday appointment. This is another great time to make these calls.

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Your New & Improved Continuing C.A.R.E. System

Implement Effective Planning by setting goals:

• Run your continuing care report for unscheduled/overdue patients.

• Set a daily goal to call a specific number of overdue and inactive patients daily.

• Set a weekly or monthly goal to attain a specific number of overdue/inactive patient appointments

• Create a blocked schedule ensuring that each hygienist achieves a specific daily production goal.

• Establish treatment plan goals and monitor your scheduled treatment.

• Monitor your continuing care report. Note what works, what the challenges are, any suggestions, etc.

• Ask a front office auxiliary to provide a monthly continuing care success and strategy report at the monthly team meeting.

Throughout the year, plan to assess, strategize, and create incentives to motivate your overdue and inactive patients to return for services. Many times, when you contact these patients, they have no idea how long it’s been since their last hygiene appointment. Time really does fly by!

Make your dental office a rock solid success by implementing the

Continuing C.A.R.E.

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The Unscheduled Dental Hygiene PatientThe dental hygiene team is what drives profits in your dental business. The success of your team is predicated on communicating with the patient during the current appointment, which then drives advance appointment setting before the patient leaves your office. Educating the patient on understanding the value prevention will bring to their overall health gets them to return for preventive, restorative, and even aesthetic procedures.

Communication regarding the science behind the oral health-systemic health link and the importance of preventing disease begins at the first dental appointment. Furthermore, this is valuable information that needs to be continuously communicated at all future dental hygiene appointments.

Here’s the worst-case scenario of what happens when the dental hygiene team fails to communicate the value of preventive, patient-centered dental appointments:

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Timing Your CommunicationsThere’s never a perfect time to contact a patient. People are very busy, but the dental appointment needs to be a primary concern to the patient. If your patient is new to your office, this will be the time to begin communicating.

Many dental offices use software programs to handle scheduling. You can schedule a pop-up for a time to begin this task, each day, each week and each month throughout the year. When contacting patients, there should be a specific auxiliary who is responsi-ble for this important task. Each week, specific days and times should be designated for scheduling and added to the scheduling software.

A plan for how and when to contact patients needs to be in place.

Always run a monthly report to track what types of patients are outstanding for dental hygiene appointments, non-surgical treatment, periodontal maintenance and even re-storative treatment that has not be scheduled.

Establish intervals of time you will send a post card, letter, email, or text message de-pending on the type of appointment. But always begin contacting overdue patients or unscheduled patients with a personal phone call at a number the patient provided on their patient form. When you update patient records, also update how your patient would like you to contact them. They will appreciate your team for honoring their re-quest.

Email

Most people today have at least one email address. Find out if your patient would prefer an email reminder sent to them. If they are open to accepting emails from your dental practice, make certain you have their correct email address. Likewise, write down the of-fice email address for your patient so that they can add your email address to their con-tacts. Otherwise, it may end up in their junk folder!

Email is a great way to tell patients about an upcoming appointment and you can also email them with a thank you or special message regarding their birthday, or holiday events and open houses your office may hold.

Text Messaging

Text messages can also be a great way to relay a message about an upcoming appoint-ment in your dental office. But always ask your patient if they will accept a text message from your dental office. Some people pay per text message on their mobile phone plan and don’t want to incur this extra expense.

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Timing Your CommunicationsPostcard

If you choose to send a postcard have your patient write their own name and address on it at the end of their current appointment. We all receive junk mail and postcards very easily get lost in the pile. Having the patient write their own name on the postcard will provide mental recognition of their own writing through the personalization.

Letter

In Appendix C of this eBook, we’ve provided three sample letter templates to use when contacting the patient at varying intervals of time.

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8 Quick Reference Tips for SuccessNow that you’ve learned how to maximize profits by reactivating and retaining patients, here’s a helpful reference guide of tips to keep handy!

1. Take chargeOne of your team members needs to be held accountable for patient follow-up. This task should be completed each day. The size and current success of your dental practice will dictate how much time will be spent on follow-ups.

2. Timing is importantMany dental offices offer evening and weekend appointments. This is a perfect time to call patients and schedule missed or overdue appointments. Many patients will answer their phone and schedule if you call them when they are not busy at work, participating in family activities, etc.

3. Call the most current overdue patients firstCalling your current continuing care patients is the easy part. When patients drop off the hygiene or doctor’s schedule, getting them to return for an appointment can become tedious and very time consuming. This is where communication is one extremely im-portant system to have in place. Patient retention and reactivation efforts are critical for your dental business to thrive and survive indefinitely.

4. Call before you send a postcard or an email“I’ll call you when I know my schedule.” How many times have patients told you this? Do you believe calling the patient later to schedule the appointment will create anger and they won’t return for future appointments? If it happens, then this patient was never re-ally your patient. It’s very similar to a friend who gets offended easily. A real friend will accept you through the good and the bad. It never hurts to call someone you care about and ask, “How are you doing?” Treat your patients the same way and they will value your services.

5. Encourage patients to pre-book their next dental appointmentThe dental auxiliary who just participated in the patient’s treatment, knows and under-stands the patient’s needs, and is the best person to schedule the next appointment.

6. Be consistent with booking timesMany people work best if they have specific and consistent times for special types of ap-pointments (e.g., dental, psychologist, chiropractor, etc.). Once the patient responds to your question about their appointment and a day that works, try to ask them to come back at a time similar to the one they are currently scheduled for. You’ll begin to find that some patients want afternoon dental appointments and some prefer appointments first thing in the morning. It is a great way to help people remember their appointments when there is continuity and consistency. For younger patients, always try to schedule before the noon hour.

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8 Quick Reference Tips for Success7. Erase “recall” and “cleaning” from your vocabularyWhen implementing a system for scheduling the hygiene appointment avoid using words such as “recall” and “cleaning.” Are you familiar with recalls for car problems? Don’t send the message that your patient has a broken problem to fix! Similarly, asking a patient to return for a “cleaning” sounds a lot like inviting the housecleaner back to wash the floors. Hygienists are like preventive and non-surgical periodontal therapists. You add value to the dental hygiene appointment by using words such as “preventive care” ap-pointment, “continuing care” visit, “periodontal maintenance,” etc. Take the word “clean-ing” and abolish it from your dental practice!

8. Track your resultsJust as in real estate, they say “Location. Location. Location.” In dentistry, we need to say, “Track results. Track results. Track results.” If you don’t track your results, you won’t know where you stand in order to succeed!

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Appendix AScript 1

“Mr. Jones, today we found two areas that had pocket depths that weren’t within normal limits. They used to measure 3ms and today we noticed that these areas are now 4mms. With good home care and regular maintenance, we can prevent these areas from future progression in the disease process. This is called ‘periodontal disease.’ When we treat periodontal disease, the patient needs to return for what’s called ‘scaling and root planing’. This can be very costly and once you have the disease, you will always need to come back for regular periodontal maintenance appointments. Not only is it costly and time consuming to treat, but also it can contribute to other diseases, like high blood pressure, heart disease, and diabetes. We’re not certain which comes first – periodontal disease or these systemic diseases – but when we see patients for regular preventive care, we can help prevent these diseases. I want to see you in six months, which is … Monday, October 6th at 10 am. Does this work for you?”

When a patient responds with a challenge to the time the front office has suggested, the following script may help:

Script 2

“Mr. Jones, we’ve found that it works best when we schedule an appointment in advance for you. I know that you are a pilot and your schedule changes, but please allow me to schedule a tentative appointment and when you find out your schedule, do call to reschedule if you find this appointment doesn’t work for you. Does that work?”

There is no perfect retention system, but when we make every attempt to have patients schedule their future appointments rather than call back to schedule, you will find a close to perfect retention system in place.

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Appendix BHere are some automated tools to implement if you go the electronic route of appointment reminders:

Smile Reminder http://www.smilereminder.com/home.doSmile Reminder is the market leader in patient messaging and provides an all-inclusive suite of personalized patient communication tools.

Sesame Communications http://help.sesamecommunications.com/?q=whatsnewSesame Communications provides text messaging and email services.

Demandforce http://www.demandforce.com/dental.phpDemandforce provides text messaging and email services. It allows you build an your online reputation through enhanced optimization, increasing exposure to new patients.

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Appendix CSample Patient Continuing C.A.R.E. Letters

Sample Letter 1 For Patient Due for Hygiene Appointment

Date

Dear ___________,

While reviewing your chart, we realized it has been _____ months since your last dental hygiene preventive care visit. Maintaining your oral health is an important part of a healthy lifestyle. Regular preventive care appointments can ensure good overall health.

Your dental hygiene appointments are critical to sustaining your overall health and helping to prevent future dental problems. Your appointment entails much more than a cleaning. We examine hard and soft tissue in your mouth, check for decay, annually provide a complimentary oral cancer screening, apply various oral health screenings, and give you tips to help you maintain a healthy smile in between visits to our office.

Our team is committed to your dental care and want to help you achieve desirable oral health results by encouraging you to contact our office as soon as possible to schedule this important appointment.

If you have any questions or would like to schedule your next appointment, please call us at (enter practice phone number). We hope to hear from you soon.

Sincerely,Doctor’s namePractice name

Always personalize the letter by adding information about concerns specific to the patient. For example: bleeding, mobility, outstanding treatment, etc.

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Appendix CSample Letter 2 For Patient Overdue 9+ Months

Date

Dear___________,

Our records show it has been ______ months since your last preventive dental care visit. We are concerned you are not receiving regular dental hygiene preventive care, which is critical to sustaining your oral health, overall health, and will prevent future dental problems.

Your appointment entails much more than a cleaning. We examine hard and soft tissue in your mouth, check for decay, annually provide a complimentary oral cancer screening, apply various oral health screenings, and give you tips to help you maintain a healthy smile in between visits to our office.

We’ve attempted to contact you by phone without success. We care about your overall health and want to eliminate unnecessary costs, pain, and time spent in the dental office.

Our team is committed to your dental care and want to help you achieve desirable oral health results by encouraging you to contact our office as soon as possible to schedule this important appointment.

If you have any questions or would like to schedule your next appointment, please call us at (enter practice phone number). We hope to hear from you soon.

Sincerely,Doctor’s namePractice name

Always personalize the letter by adding information about concerns specific to the patient. For example: bleeding, mobility, outstanding treatment, etc.

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Appendix CSample Letter 3 For Patient Overdue 12–18 Months

This is a sample patient letter that is meant to be sent to patients who have not responded to telephone calls or previous letter attempts to schedule their hygiene appointments and it may be modified for your practice. This letter has worked well to send in a SASE as a last attempt prior to inactivating a patient.

Date

Dear _______________,

It has been quite some time since you’ve been in for dental care and we’ve made several unsuccessful attempts to contact you by telephone. It is our responsibility to inform you that regular dental visits are absolutely essential to maintaining good oral health and your overall health. Please understand if disease exists and is left untreated it can lead to other more serious health problems.

If you are avoiding treatment because of fear, there are many ways to minimize this common problem. If you are experiencing financial hardship at this time, we have a variety of flexible payment options available to help you continue with your dental care.

If you have transferred to another dentist, we would be pleased to know you are in capable hands. Please contact us so that we can update our records by calling or returning the bottom of this letter in the enclosed envelope.

Sincerely,Doctor’s namePractice name

Please complete the portion below, cut along the perforation, and return in the enclosed, self-addressed, stamped envelope. Thank you!

-------------------------------------------------- CUT HERE ----------------------------------------------------

Print Name: _________________________________ Date: ____________

Thank you for contacting me. Please have your office call me as soon as possible at this number: ____________________ to schedule a continuing care appointment. The best time to reach me is ___________________________.

Thank you for contacting me. Fear is keeping me away. Please call me at this number ___________________ so we can discuss my situation. The best time to reach me is ____________.

Thank you for your concern, I will not be returning because:

_____ You are not a provider for my dental plan.

_____ I cannot afford dental care at this time.

_____ I have moved from the area.

_____ I have found a new dentist.

Please transfer my records to: _________________________________________________________

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Appendix CFor a complimentary “Pulse” on your Dental Practice, call or email us today!

Office: 503-970-1122Email: [email protected]: www.dentalpracticesolutions.com

You can also schedule here: https://www.timetrade.com/book/QTN9L

If you found this helpful please consider participating in one of our other programs. Debbie has currently developed a Case Presentation Course for the entire team to participate all from the comfort of their office. This is a low-cost method to quickly and easily get the team involved with the process of presenting treatment to patients through specific methodologies for the various limitations and oral conditions patients will present within your office. You can read more about this low-cost, effective tool to build profits in your dental practice at www.dentalpracticesolutions.com/products/case-acceptance.

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ABOUT THE AUTHOR:

Debbie’s customized patient curriculums and professional advice come from years of hands-on experience as a proven educator. Before commencing her coaching and consulting career, she worked in clinical practice as a dental hygienist, and later as an assistant professor for the University of Southern California’s dental hygiene degree program, instructing practice management to senior dental students.

In 2007, Debbie authored the accreditation for a new dental hygiene program in Portland, Oregon. She also assisted in writing much of the CAMBRA protocols and initial evaluation forms alongside 3M ESPE.

Her list of speaking engagements is impressive, including repeat appearances at:

• CDEA in San Diego, CA• Excellence in Dentistry, Spring Break Seminar • Chicago Midwinter Meeting• Yankee Dental Congress• California Dental Association• Rocky Mountain Dental Conference• Holiday Dental Conference• Pacific Dental Conference• Oregon Dental Association• Wisconsin Dental Association• New Mexico Dental Hygienists Association• Kansas Dental Hygienists Association

Debbie Seidel-Bittke, RDH, BS

President of Dental Practice Solutions

www.dentalpracticesolutions.com

[email protected]