Maximize Social Media ForMember Retention Success

Presented by Brenda LeguisamoMarch 2011

Social Biz MembersStrategic BREAKTHROUGHS For Membership Organizations To Increase

Member Retention And Attract New Members

Objectives

I. Educate– Social Media– Facebook, LinkedIn, Slideshare, Twitter, YouTube, Foursquare– Strategic Brand Plan– Metrics

II. Engage All Your Connections– Listen To Your Audience– Share Value Added Content– Family, Friends, Colleagues, Universities, Companies

III. Grow Your Members– Sophisticated Customer Experience

IV. Let’s Stay Connected!

I. Educate

Social Media Platforms

I. Educate (cont.)

Social Media Revolution (Refresh) by Erik Qualman

Videohttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

I. Educate (cont.)

Some of Most Used Social Media Platforms

500+ million users175 million users

90+ million users300+ million users

6.5 million users45 million monthly visitors

Source: Data obtained from respective websites

I. Educate (cont.)

500+ million users Videohttp://www.youtube.com/watch?v=OIw8kGulmB8

Stats• 57% are Females and 43% are Males• Fastest growing demographic worldwide is among people 35 years and older

I. Educate (cont.)

90+ million members

Videohttp://www.youtube.com/watch?v=IzT3JVUGUzM

Stats• Nearly 2 billion people searches in year 2010• 2010 Fortune 500 companies Executives are Members

I. Educate (cont.)

45 million monthly visitors

Videohttp://www.youtube.com/watch?v=wyje2qM4igg

Stats• 90 million monthly page views• 64% are age 35 years+ and 32% are ages 18 to 34

I. Educate (cont.)

175 million users

Videohttp://www.youtube.com/watch?v=rIpD7hfffQo

Stats • 370,000 new sign-ups daily • 95 million Tweets per day

I. Educate (cont.)

300+ million users

Videohttp://www.youtube.com/watch?v=7se8kZ FVbJ8

Stats• 100 million unique users visit the site every month in the U.S. alone• Unique visitors are 50.1% Female and 47.9% Male

I. Educate (cont.)

6.5 million users

Videohttp://www.youtube.com/watch?v=DFXzyJ8mUh4

Stats• Almost 381.6 million people checked in worldwide in year 2010• Tens of thousands of venues are currently using Special Offers feature

I. Educate (cont.)

- Strategic Brand Plan Development • Nourishes and Grows YOUR Community• Content Aligned With YOUR Marketing Plan,

Organizational Culture and Authentic Voice

I. Educate (cont.)

Metrics– Identify Key Factors–Measure Each Social Media Platform– Analyze For Continuous Improved Results

II. Engage All Your Connections– Listen To Your Audience– Share Value Added Content–Manage and Exceed Client Expectations–Do Not Spam

–Friends–Family–Colleagues–Universities–For-Profit Companies–Non-Profit Companies

II. Engage All Your Connections (cont.)

III. Grow Your Members

–Provide Sophisticated Customer Experience• Think Out-Of-The-Box• Increase Member Retention• Attract New Members

III. Grow Your Members (cont.)

Membership Organization

Social Biz MembersStrategic BREAKTHROUGHS For Membership Organizations To Increase

Member Retention And Attract New Members

IV. Let’s Stay Connected!

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