maximize visitor engagement and conversion on your wordpress website

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WordPress Insider Connect With Me: Email: [email protected] LinkedIn Twitter Facebook ( Feel Free to Like us ) Websites: W PInsider.org SpotOnDigitalMarketing.com A presentation given to the WordPress Insider meetup on October 26, 2016

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Page 1: Maximize Visitor Engagement and Conversion On Your WordPress Website

WordPress Insider

Connect With Me:Email: [email protected] ( Feel Free to Like us )

Websites: WPInsider.orgSpotOnDigitalMarketing.com

A presentation given to the WordPress Insider meetup on October 26, 2016

Page 2: Maximize Visitor Engagement and Conversion On Your WordPress Website

Ways to Maximize Visitor Engagement and Conversion On Your WordPress Website

Page 3: Maximize Visitor Engagement and Conversion On Your WordPress Website

Brief IntroductionOnline Marketing Expert: Website Development, SEO, Local Search Marketing, Paid advertising

M.Sc. In Mechanical Engineering25+ years in IT/Software

Page 4: Maximize Visitor Engagement and Conversion On Your WordPress Website

Brief IntroductionPresident & CEO -

SpotOnDigitalMarketingStarted almost 6 years ago Built more then a 100 business

websites

Page 6: Maximize Visitor Engagement and Conversion On Your WordPress Website

Conversion – What is it?

The percentage of website visitors who take a desired action.

Page 7: Maximize Visitor Engagement and Conversion On Your WordPress Website

Simple FormulaTraffic x Conversion = Number of

leads

For example100 visitors/month x 2% = 2 leads /

month

Page 8: Maximize Visitor Engagement and Conversion On Your WordPress Website

Why invest in improving the conversion rate?

Improve the conversion is the most effective way to increase the bottom line.

Example:A website conversion rate is 5% and it has 1000 visitors a month. To double you income you will either need to double the traffic or increase the conversion by 5%. Which one is easier ?

Page 9: Maximize Visitor Engagement and Conversion On Your WordPress Website

Pay attention to Headlines

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. ( Copyblogger )

Some examples of attractive headlines:Daylight Saving Time: The most important day(s) of the

year?New theory may solve mystery behind Bermuda

TriangleYour Nutrition – 12 Perfect muscle foods

Page 10: Maximize Visitor Engagement and Conversion On Your WordPress Website

Headlines

Page 12: Maximize Visitor Engagement and Conversion On Your WordPress Website

Headlines - testingThrive Headline

Optimizer – A WordPress plugin by Thrive Themes

Nelio AB Testing Plugin ( There is a free trial after which it is $29/month )

Page 13: Maximize Visitor Engagement and Conversion On Your WordPress Website

Home PageYou have max 3 seconds to grab attention and answer the following questions:What is itWhat is it talking aboutWhat do I get

Page 14: Maximize Visitor Engagement and Conversion On Your WordPress Website

Home Page – Communicate Value

Message must be centered primarily on the interests of your potential customer.

Headline - This is the attention grabber. What’s your offer? Short, sweet, concise, and relevant.Sub-headline - Get more into the nitty gritty of what you’re offering, for whom, and why it’s beneficial.Visual – Show the team, your product or an intro video

Page 15: Maximize Visitor Engagement and Conversion On Your WordPress Website

Homepage -About slidersThere is a lot of data that shows sliders having a negative impact on conversion rates: Jakob Nielsen found thatAuto

-Forwarding Carousels and Accordions Annoy Users and Reduce Visibility

Erik Runyon tested a slider on ND.edu and saw abysmally low click-through-rates.

This post by SearchEngineLand says Homepage Sliders: Bad For SEO, Bad For Usability

Chris Goward from WiderFunnel calls rotating sliders "the scourge of homepage design”

Page 16: Maximize Visitor Engagement and Conversion On Your WordPress Website

Home Page – implementation tips

Most themes come with a slider – use one slide …

Use a tools such as Thrive Leads that offers a popup the covers the entire home page and add whatever you want

Change theme ( Divi, ThriveThemes, Genesis )

Page 18: Maximize Visitor Engagement and Conversion On Your WordPress Website

Setup Sales FunnelsSometimes what kills your conversions is that

you’re asking for the sale (signup, whatever) too fast.

Offer value and results in advance, way before asking for the sale. Just capture their email address, so you could continue talking to them.

Add an offer on the thank you page

Page 19: Maximize Visitor Engagement and Conversion On Your WordPress Website

About Lead MagnetsA lead magnet doesn’t have to be long or

complicated

Page 20: Maximize Visitor Engagement and Conversion On Your WordPress Website

Lead Magnet Examples

Page 21: Maximize Visitor Engagement and Conversion On Your WordPress Website

Lead Magnet TypesReport/GuideToolkit/Resource ListSoftware Download/TrialQuiz/SurveyCheat Sheet/HandoutVideo TrainingDiscount/Free ShippingAssessment/Test

Page 22: Maximize Visitor Engagement and Conversion On Your WordPress Website

Optin PluginsMailchimp top bar - FreeOptinmonster ( Paid subscription required

$9~$29/month )Bloom by Elegant Themes - $69/year

( Includes all the Elegant Themes suite )Thrive Leads $67/year

Page 23: Maximize Visitor Engagement and Conversion On Your WordPress Website

Add Facebook PixelAdd the Facebook pixel to your website , even if you are

not using Facebook advertising yet.One it is installed you can define Custom Audiences

representing any group of customers or prospective customers that express interest in your product on your website.

Later, you can reach these people with targeted Facebook Ads. For example, you could run a campaign to reach out to those who visited your site and viewed a page about yellow shoes but have not made a purchase.

Page 24: Maximize Visitor Engagement and Conversion On Your WordPress Website

Add Facebook PixelSome themes have this as an optionInsert headers and footers – Free pluginPixel your site – Premium plugin More

sophisticated

Page 25: Maximize Visitor Engagement and Conversion On Your WordPress Website

Add Live Chathttps://www.zopim.com/Tawk.to - FREEIntercom.comAnd the list goes on and on

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Make your website load faster

While 1-second load time would be nice, if you manage to get a load time under 3 seconds, you’re doing fine. If it’s under 7 seconds, it’s okay too (but you have to try to improve it). Over 10 seconds and you’re losing money in noticeable quantities. 

( http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions / )

How to improve Optimize images Install Cache plugin Avoid using badly code plugins

How to measure : https://tools.pingdom.com https://developers.google.com

Page 27: Maximize Visitor Engagement and Conversion On Your WordPress Website

Measuring ConversionGoogle AnalyticsFor phone calls – few options available

CallRail is one of them

Page 28: Maximize Visitor Engagement and Conversion On Your WordPress Website

Are you serious about growing you business?Apply for a complimentary strategy session here>>