Maximize Your Corporate

Sponsorship Session 1

Presented by: Lewis Flax

Flax Associates Tuesday, September 13th, 2016

9:00 AM – 11:30 AM

Today’s Discussion

• Current status

• Better results

• Events - sponsorship revenue

• Organizational partnerships

• Next steps

Your Host

Lewis Flax

– Develop strategy / plans to generate revenue

– Business development outreach guidance

– Conduct training sessions / board retreats

– Review of documents and proposals

Email: lewis@flaxassociates.com

Phone: 202 266-2655 (w) 301 922-9309 (c)

Web: www.flaxassociates.com

EVENTS

Strategy: Events

• Corporate development strategy

• Event(s) – Goals/objectives

• Barriers to success / Overcoming the barriers

Limit Offerings

• Align with prior year / event

• Supply vs. demand

Restrict Benefits

• Restrict benefits of greatest value

• Include offerings beyond the event

• Force ‘buy-up’ as opposed to

lower level of support

Involvement

• Others involved

• Promote others engaged

• Spur interest

Mentality

• Frequent questions

• Leverage for our benefit

• Beyond financial support

Third Party Credibility

• Reference point

• Connection

‘Pre-Sell’ Sponsorships

• Conduct advance outreach

• Gain early commitments

• Notify and promote to others

Seek Input

• Draft format

• Edits, comments, and track changes

• Seek feedback, value input, and gain buy-in

Perfection?

• Final product

• No customization

• Time consuming

A Sense of Urgency

• Deadlines

• Others interested

• Limited availability

• Other options

Straightforward and Simple

• List the top two or three benefits

• Easy to read and understand

• Simple!

PARTNERSHIPS

Memorable?

Fundraising Efforts: Approach

• Repeated requests – sponsorships/solicitations

• Difficult and time consuming

• Impact

Corporate Perspective: Outreach

• Numerous solicitations for dollars

• Corporate objectives?

• Likely response

A Change in Approach

• Engagement first; dollars second

• Platforms and campaigns – not our events

• Establish a relationship

Obtain Input

• Don’t go it alone

• Solicit feedback

• Outreach to key individuals

Obtain Sponsor Feedback

• Specific benefits

• Other ways to engage

• Successful partnerships

• Activation ideas

Next Steps

• Interest in improving results

• Time/resources

• Strategies and tactics

• Actions

Thank You to our Sponsor and Partners!

Sponsored By