maximize your social media: branding and journalism
DESCRIPTION
Tips for using popular social media tools like Twitter and Facebook for journalism, as well as crafting a social media strategy to help build your brand. Presented for Newstrain Seattle, 10/2013TRANSCRIPT
ü Users here to follow topics and interests first �ü Fact paced, frenetic updates expected�ü Great for quick hits and updates �ü Largely public, less expectation of privacy�
ü Users here to follow pre-existing connections �ü Slower-paced, fewer posts �ü Great for longer posts and conversation�ü Large expectation of privacy�
ü Your competitors ü People in your field of interest/beat ü Popular people in your local/topical
Twittersphere ü Those who reply to you ü Those who re-tweet, share your links
• By subject/location: Twellow.com, Wefollow.com
• Muckrack.com (for finding journalists)
• Look at others’ follows/followers
• One place to manage everything
• Control your privacy • Timeline design with
large image • Could mix personal/
professional
• Completely separate presence from profile
• Completely public • Timeline design with
large image • Detailed analytics to
see who visits
Profiles Pages
• Turn on Subscriptions: Anyone can read your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to About section (and make it public)
facebook.com/bookmarks/lists
facebook.com/bookmarks/interests
Status updates that…
• Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%
% feedback over averagee
65% increase in likes and 50% increase in comments
• Don’t leave the link in the status update • Format headline/text to make sense • Mix up the status, not always questions
or links • Moderate your comments
Set up Google Authorship for G+ benefits
• Fill out a profile completely, even if you don’t plan to use it very much
• Upload content with SEO in mind – descriptive titles, names, locations and keywords
• Fill out a profile completely, even if you don’t plan to use it very much
• Upload content with SEO in mind – descrip>ve >tles, names, loca>ons and keywords
Set your name as an alert at • Google.com/alerts • Socialmention.com Eliminate results from your company site: "first last" -yoursiteurl.com
The Usual Suspects • Fans/followers • Retweets/shares • Replies/comments • UGC submissions • Reach • Klout Score
Real Indicators • Intended audience acquired • Reader -‐> Customer • Conversa>ons generated • Reader -‐> Par>cipant • New sources acquired • Gains made
Klout.com
Bit.ly
Mandy Jenkins [email protected]
@mjenkins More resources and such at:
zombiejournalism.com mandyjenkins.com
slideshare.net/mandyjenkins
Credits: Steve Buttry originated some slide images, text