maximizing brand promotion through events

17
MAXIMIZING BRAND PROMOTION THROUGH EVENTS

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Post on 28-Nov-2014

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Some Salient point on how brand can take advantage events as a platform.

TRANSCRIPT

Page 1: Maximizing brand promotion through events

MAXIMIZING BRAND

PROMOTION THROUGH EVENTS

Page 2: Maximizing brand promotion through events

WHY EVENTS?

Page 3: Maximizing brand promotion through events

HUMAN CONNECTION

Page 4: Maximizing brand promotion through events
Page 5: Maximizing brand promotion through events

EXPERIENCE

Page 6: Maximizing brand promotion through events

EMOTIONS

Page 7: Maximizing brand promotion through events

EXPERIENCE EMOTIONSEVENTS

Page 8: Maximizing brand promotion through events

BRAND ENGAGEMENT

Page 9: Maximizing brand promotion through events

Emotions aren't merely warm and fuzzy concepts suitable mainly for

greeting-card poetry and Hollywood scripts. Emotions are

both powerful and profitable. Whether a company is marketing hamburgers or microprocessors, there's a demonstrable financial

return that results from emotionally engaging customers -- and there's a substantial cost that

results from disengaging them.

Page 10: Maximizing brand promotion through events
Page 11: Maximizing brand promotion through events

BUSINESS EVENTS

Page 12: Maximizing brand promotion through events

CONFERENCE

CONFERENCE

Page 13: Maximizing brand promotion through events

EXPO | TRADE FAIRSEXPO

Page 14: Maximizing brand promotion through events

MULTIPLIER EFFECT

10X

Page 15: Maximizing brand promotion through events

BE A PURPLE COW

Page 16: Maximizing brand promotion through events

FROM BEING DIFFERENT TO MAKING A DIFFERENCE

Page 17: Maximizing brand promotion through events

Thank You Very Much