maximizing relevancy of search and product listing pages for your website customers
DESCRIPTION
March 25, 2009 Maximizing Relevancy of Search and Product Listing Pages for your Website CustomersPeter L Wilkerson, OmniFind Practice Area ManagerTRANSCRIPT
Maximizing Relevancy of Maximizing Relevancy of Search and Product Search and Product
Listing Pages for your Listing Pages for your Website CustomersWebsite Customers
March 25, 2009 12:00PM EDTEnter the Voice Conference:1-888-447-7153
ID: 6285560 when prompted.
Ruth Jarvis, Director of [email protected]
Peter L Wilkerson, OmniFind Practice Area [email protected]
www.davalen.com
Peter L. Wilkerson - Peter L. Wilkerson - [email protected]
discoveryarchitecture.wordpress.com
www.linkedin.com/in/peterwilkerson
www.davalen.com
You Can Lead a Horse to Water…www.davalen.com
……But You Can’t Make Him Drink…But You Can’t Make Him Drink…www.davalen.com
… … But You Can Make Him Thirsty!But You Can Make Him Thirsty!www.davalen.com
OmniFind (ODE) = Leading a Horse to Water
Navigation Search Results Pages
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Marketing = Making the Horse Thirsty
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OmniFind (ODE) = Making the Horse Thirsty
PRODUCT LISTSPRODUCT LISTS
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Product ListsGlobal Sequencing Based on Relevancy
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Product ListsTargeted Sequencing Based on Persona
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Catalog Navigation Static Grouping
Group like things together – a normal catalog hierarchy function
Squares Circles Triangles
Product Lists www.davalen.com
Faceted NavigationDynamic Grouping
But can a static catalog rearrange items?
Red Blue Green
Product Lists www.davalen.com
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Tech TalkTech Talkwww.davalen.com
Search & FilterSearch & Filter
WebSphere Commerce (WC) allows Marketers to assign product attributes
OmniFind (ODE) allows searches to be filtered by the values of those product
attributes
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EggHead Alert!EggHead Alert!www.davalen.com
Building a Discovery Strategy
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WCWC ++ ODE ODE == >ROI>ROI
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Maximizing Relevancy of Search and Maximizing Relevancy of Search and Product Listing Pages for your Product Listing Pages for your
Website CustomersWebsite Customers
Peter L Wilkerson – Davalen, [email protected]: discoveryarchitecture.wordpress.comLinkedIn: www.linkedin.com/in/peterwilkerson
Visit Davalen at www.Davalen.com or call 800.827.8451 for more information.
Thank you for attending…Thank you for attending…
www.davalen.com