maximizing resources with crowdsourcing
DESCRIPTION
Digital Health Communications Extravaganza 2013 presentation given by @emilyspringer and @oleandrosTRANSCRIPT
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Maximizing Resources with Effective
Crowdsourcing
Digital Health Communications Extravaganza
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Tweet this Talk
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Agenda
• How do you crowdsource health?
• Case study: Real Warriors Campaign crowdsourcing pilot
• Case study: Booz Allen Ideas Festival
• The possibilities
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How do you Crowdsource Health?
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Four Fundamentals of Crowdsourcing
Organizations that are successful at
crowdsourcing follow four
fundamental guidelines, including:
1. Adopt and/or adapt crowdsourcing
platforms to their unique goals
2. Educate leaders and decision-
makers on what crowdsourcing is –
and what it is NOT
3. Clearly state the problem or the
questions
4. Actively facilitate and build
community
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Real Warriors Campaign
The Real Warriors Campaign is a multimedia public awareness
campaign designed to encourage help-seeking behavior among service
members and veterans coping with psychological health concerns.
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Crowdsourcing behavioral health questions
provides anecdotal, grassroots feedback…
This April 29 Facebook post
received more than
1,400 likes and
comments, vastly positive, in
24 hours and facilitated more
than 800 referrals to
www.realwarriors.net.
The most popular
response that received the
most “likes.”
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Anecdotal ResultsThis April 11 Facebook post
received more than 80 likes
and comments.
Provides insight on „grassroots‟
concerns and validates the
campaign message that
“reaching out is a sign of
strength.”
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11
Crowdsourcing Responses by Type
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12
Crowdsourcing Responses by Behavior
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Case study: Booz Allen Ideas Festival
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– Created greater
visibility and
collaboration for
all ideas.
– Saved money
by reducing
labor costs.
– Enabled
participation across the
firm‟s teams and
geographic locations.
Booz Allen Ideas Festival Takeaways
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How are You Crowdsourcing
Health Solutions?
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Connect with the Real Warriors Campaign
Connect with Booz Allen