maximizing the value of unlicensed spectrum -...
TRANSCRIPT
manage | optimize | monetize
Maximizing the Value of
Unlicensed SpectrumCarrier Wi-Fi, Multi-Mode and LTE-U
Small Cells & Carrier Wi-Fi Americas
November 3, 2015Todd Mersch, Founder & Executive Vice President Sales & Marketing
About Us
© 2015 XCellAir, Inc. All rights reserved.
Improved Quality of Experience for Carrier Wi-Fi• Radio Resource Optimization & Automated Healing
• Mobile Network Operators, Multi-System Operators, Internet Service Providers
Industry Veterans with Proven Track Record• Executive team brings over 60 years of combined telecommunications
expertise recognized experts and thought leaders
• Established senior Engineering organization
Recent News• “XCellAir Launches to Solve Operator HetNet Challenges” – Feb 2015
• “Poor Wi-Fi Management Costing Operators $18B” – Sep 2015
• “Wi-Fi is key for MSOs to beat the MNO challenge” – Nov 2015
Market Developments
© 2015 XCellAir, Inc. All rights reserved. 3
• WiFi “First” services
• Voice, text, and data
• Community Wi-Fi
• Deploying order-of-magnitude
faster than traditional hotspots
• Increasing network sharing
• MVNOs, Wholesale, Roaming
The $18B MNO OpportunityMore Effective Wi-Fi Utilization
• Financials• 20% Cost Savings
• 80% Revenue• “Price Sensitive Customers”
• Technology• 92% Observed Wi-Fi Static Config
• 2x Channels Unutilized in 2.4 GHz• Even more potential from 5 GHz
© 2015 XCellAir, Inc. All rights reserved. 4
www.xcellair.com/resouces
www.xcellair.com/resouces
The MSO CounterWi-Fi Focused Mobile Service
• Financials - $5B US Opportunity• 80% Cost Savings – MVNO Fees• 20% Revenue
• Reduced Churn, Increased Quad Play
• Upside potential• “Price Sensitive Customers” – VoWiFi• Wholesaling & Roaming
• Technology• 92% Observed Wi-Fi Static Config• 2x Channels Unutilized in 2.4 GHz
• Even more potential from 5 GHz
© 2015 XCellAir, Inc. All rights reserved. 5
www.xcellair.com/resouces
www.xcellair.com/resouces
Community Wi-Fi – Rapid Densification
Massive market potential
• 40M units in 2014 growing to 328M units by 2018
• Deploys multiple times faster than traditional hotspots
• If not managed properly service can have major issues (technical & business)
© 2015 XCellAir, Inc. All rights reserved.
Lurking Issues
• Discover & localization of Access Points
• Safety & security
• Traffic prioritization
• Poor QoE due to interference & overloading
802.11 a/b/g 802.11 ac802.11 n 802.11 ac802.11 ac
Wi-Fi Roadmap: Gigabit Data Rates, Low Cost, Simple Deployment & Operation
802.11 ac802.11 ax
Ubiquitous Coverage QoS Mobility Support Services Roadmap
Cellular Technology: Provides the Rigor Wi-Fi Does Not Have
Increased Cellular – Wi-Fi Integration
© 2015 XCellAir, Inc. All rights reserved.
ANDSF Policy, Hotspot 2.0
Roaming, MVNO
Wi-Fi Offload, Aggregation
Wi-Fi First Approach
A Roadmap of HetNet Approaches
Service Provider
Licensed
Band
Unlicense
d Band
Service
Provider
License
d Band
Unlicense
d Band
Shared
Spectru
m
Service
Provider
Today – Separate Networks
LTE & Wi-Fi loosely integrated at the Core
LTE-LAA and Spectrum Sharing
LTE & Wi-Fi systems share Unlicensed and
Shared bands
Service Provider
License
d Band
Unlicense
d Band
LTE-WLAN Aggregation
HetNet-in-a-box with LTE-LWA
HetNet AP with LTE-WLAN Link Aggregation
Higher & Higher Levels of Wi-Fi DensificationTight Coexistence with
LTE in Same Band
© 2015 XCellAir, Inc. All rights reserved. 8
The Interference Challenge…
• Dense Deployments
• Managed & Unmanaged
Networks
• Resulting in sub-optimal QoE
• Vendor-specific solutions
© 2015 XCellAir, Inc. All rights reserved. 9
Promise of LTE-LAA Opportunities &
Challenges
Quality of Experience
Unlicensed Spectrum
“Best of Both Worlds” – LTE’s Emphasis on QoS + Bandwidth Augmentation via Unlicensed Band
in
Capacity Interference
Amplified by Scenarios Such As LTE-LAA
© 2015 XCellAir, Inc. All rights reserved. 10
Interference Issue Aggravated by Much Greater Number & Diversity of Devices Operating in Unlicensed Band
Wi-Fi Optimization is CriticalCOVERAGE GAP
COVERAGE GAPhas been eliminated
• Optimized RRM / SON
• Auto Healing
• Mapping & Monitoring
• Access Control & Load
Balancing
© 2015 XCellAir, Inc. All rights reserved. 11
Solving LTE-LAA/LTE-U Interference Challenge
Today
LTE-LAA
Owned LTE (in licensed band)
Wi-Fi and/or LTE-LAA (owned / non-owned) (in unlicensed band)
Non-owned LTE (in licensed band)
BS ID Type Owned Channel RSSI
SSID: XCellAIr W-Fi N 3 -60dbm
Operator A LTE-U Y 7 -80dbm
Operator A LTE-U Y 7 -80dbm
SSID: Guest Wi-Fi N 6 -102dbm
SSID: Free-Wi-Fi Wi-Fi N 7 -60dbm
Operator A LTE-U Y 7 -80dbm
Operator B LTE-U N 8 -72dbm
SSID: Carrier Wi-Fi A Wi-Fi Y 5 -80dbm
SSID: Carrier Wi-Fi B Wi-Fi N 3 -102dbm
Operator C LTE-U N 11 -80dbm
SSID: Carrier Wi-Fi A Wi-Fi Y 10 -60dbm
© 2015 XCellAir, Inc. All rights reserved. 12
5/2/2015 10:08 AM - Screen Cl ipping
Holistic Approach Across WiFi, LTE, LTE-U/ LTE-LAAUnlocks QoE Optimization & Revenue Generation Opportunities
OPERATING MODELS
3
1
4
2Keep All Traffic On Cellular
Segregate Trafficbased on Application
Move Selected Users to Wi-Fi / LTE-U
Aggregate Trafficacross Networks
• Traffic
Steering
• Load
Balancing
• Capacity
Wholesaling
© 2015 XCellAir, Inc. All rights reserved. 13
Elastic Scalability Essential
Cloud-
based
Solution
CLUSTER
2
CLUSTE
R 3
CLUSTER 1
Zones
• Capacity on demand
•QoE for all markets
• Business model alignment
© 2015 XCellAir, Inc. All rights reserved. 14
Summary
Massive expansion opportunities for Wi-Fi
• Wi-Fi “First” and new services
• Community Wi-Fi
• Integration options with cellular
Key issues that need to be addressed
• Automation & manageability at massive scale
• Interference, congestion in dense deployments
QoE unlocks revenue potential
• Support of revenue-generating services
• Wi-Fi optimization is key
© 2015 XCellAir, Inc. All rights reserved. 15
Demo @ Booth 507