maximizing your mobile mojo

HELLO

October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL

@davefletcher // TheMechanism.com


Dave Fletcher



@davefletcher



#mobilemojo


@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL


A Brand-FocusedDigital Agency



Founded inAugust 2001




“Computer makers like Apple need to get into phones...”

Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached

Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama


The Mechanism, NYC

The Mechanism, London

The Mechanism, SA



Source: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html



Maximizing Your Mobile Mojo

Motorola DynaTAC 8000X



Maximizing Your Mobile Mojo


What do YouCarry With You?



Keys,Money,

Mobile Phone.



http://www.youtube.com/watch?v=_uqX4-xvfQo&feature=related

Viper Remote Starter


http://www.viper.com/





http://www.youtube.com/watch?v=5s9wYEkRAgs

Google Wallet


http://www.google.com/wallet/Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.





Directed Electronics, a car security company, has unveiled an iPhone application that remotely unlocks a user's car and also starts it. The app also uses cell phone signals to work, meaning it doesn't have to be in close range.

While the application is free, Directed Electronics sells some hardware necessary for the app to work. This hardware costs hundreds of dollars to get installed on your car.

http://www.google.com/wallet/

http://link.schlage.com/Pages/home.aspx

NTT DoCoMo has been offering a Japanese “mobile phone wallet” since 2004

Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.


Keys,

Money,

Phone,


Camera,

Video Recorder,

Music,

Calendar,

Email,

Social Media,

Shopping,

GPS,

etc...


Headlines




Monday 10/10

Tuesday 10/11

Wednesday 10/12



“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”

Mike LazaridisRIM founder and co-CEO



0

5

10

15

Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011

RIM

http://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/

Based on Millions of shipments per quarter



Apple iPhone 4S Lines - NYC



0

10

20

Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011

RIM Apple

http://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/

Based on Millions of shipments per quarter



0

10

20

30

Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011

RIM Apple Samsung Nokia

Google’s Android operating system is the most popular in the nation. It bests Apple, Nokia, Windows, and RIM when it comes to subscribers. But, aside from the Nexus S, Google does not manufacture the phones on which Android operates.


Mobile Mojo is Understanding

the Current Mobile Landscape



In 2009, 60% of the humans on earth are reported by the UN

to possess a cellular telephone

75% of those humans are in developing countries

http://www.vagabondjourney.com/travelogue/how-many-cell-phones-in-the-world/



Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones

3 Billion are SMS Enabled



http://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic


Everyone Doesn’t Havea Smartphone




96.5% of Global MobileUsers don’t have

an iPhone

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats



Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic

80% of all tablet traffic in the U.S. comes from iPads

http://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic



0

20

40

60

80

iPad Samsung Galaxy Archos Dell Streak HP Other

Manufacturer

Top Tablets

Source: ClickZ

http://www.onlinemarketing-trends.com/2011/08/statistics-on-tablet-usage-top-3-trends.htmlhttp://www.clickz.com/clickz/stats/2082314/-adults-tablet-devices



0

12.5

25

37.5

50

Android iOS RIM Microsoft Symbian

April-11 July-11

Top Smartphone Operating Systems

Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period.



0

7.5

15

22.5

30

Samsung LG Motorola Apple RIM

April-11 July-11

Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+

Top Smartphone Platforms

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period.



Mobile Mojo is Understanding

the Historyof Mobile


@davefletcher // TheMechanism.comDr. Martin CooperOn April 3, 1973, Martin Cooper, a Motorola researcher and executive, made the first analogue mobile phone call using a heavy prototype model. He called Dr. Joel S. Engel of Bell Labs. In 1973, when Motorola installed a base station to handle the first public demonstration of a phone call over the cellular network, the company was trying to persuade the Federal Communications Commission to allocate frequency space to private companies for use in the emerging technology of cellular communications. After some initial testing in Washington for the F.C.C., Cooper and Motorola took the cellular phone technology to New York to demonstrate it to reporters and the public. On April 3, 1973, standing on Sixth Avenue in New York City near the New York Hilton hotel, Cooper made a phone call from a prototype Dyna-Tac handheld cellular phone before going to a press conference upstairs in the hotel. The phone connected Cooper with the base station on the roof of the Burlington House (now the Alliance Capital Building) across the street from the hotel and into the AT&T land-line telephone system. As reporters and passers-by watched, he dialed the number and held the phone to his ear. That first call, placed to Dr. Joel S. Engel, head of research at Bell Labs, began a fundamental technology and communications market shift toward making phone calls to a person instead of to a place. This first phone weighed about 2.5 lb (1.1 kg).[4][5] It was the product of Cooper's vision for personal wireless handheld telephone communications, distinct from mobile car phones. Cooper has stated that watching Captain Kirk using his communicator on the television show Star Trek inspired him to develop the handheld mobile phone



Captain Kirk!


The First Smartphones


Grounded in Tactile Design Aesthetic - the modern smartphone began to converge several communications services into a single network.


@davefletcher // TheMechanism.comSimon Personal Communicator - 1994In 1994, IBM and BellSouth introduced a combination phone and PDA called the Simon Personal Communicator. Often touted as the first smartphone,


@davefletcher // TheMechanism.comNokia 5510 - 2001This phone featured a full QWERTY keyboard. It could also store up to 64mb of music.


@davefletcher // TheMechanism.comNokia N-Gage - 2003Nokia’s answer to the Game Boy advance, this phone/games system had a couple of award winning titles before it succumbed to its clunky interface design.


@davefletcher // TheMechanism.comNokia 7600 - 2004One of the first 3G smartphones by Nokia, still one of the lightest and smallest.


@davefletcher // TheMechanism.comBlackBerry 7250 - 2005


@davefletcher // TheMechanism.comiPhone -January 2007


@davefletcher // TheMechanism.comLG Viewty - 2007A phone firmly focused on visuals. DivX Certified playback and 5 megapixel digital camera with Schneider Kreuznach optics are just a couple of the features of this simply designed phone.


@davefletcher // TheMechanism.comHTC Dream - 2008The HTC Dream was released in the US on 22 October 2008


@davefletcher // TheMechanism.comSony Ericsson W760i - 2008Includes the “Sensme” music feature, as well as all of the other features from the Walkman phone brand.


@davefletcher // TheMechanism.comLG Versa - 2009Comes with an attachable QWERTY keyboard and a virtual keyboard on the touch screen.


@davefletcher // TheMechanism.comSidekick LX 2009This 3G incarnation of the Sidekick includes improved support for social networking applications.


@davefletcher // TheMechanism.comPalm Pre - 2009


Big in Japan



@davefletcher // TheMechanism.comCasio 001This sports model features a touch panel for interactive gaming and music.


@davefletcher // TheMechanism.comS001 Sony Ericsson Cyber-ShotThis phone screams elegance. Oh, and it has the world’s first 3.3″ full OLED WVGA display and an 8.1 megapixel camera. Not that we’d want all that fancy stuff in North America.



315 Million People living in the U.S.

327.6 Million Active Mobile Devices

Mobile Devices means mobile, tablets and laptops combined.

http://www.techspot.com/news/45851-survey-connected-mobile-devices-outnumber-people-in-us.html


How do you OptimizeYour Mobile Sitefor all Phones?



Simplify



How do I Convert Mobile Visitors into Loyal Customers?


Provide Content Designed and Delivered

Specifically for them


WHO


WHERE

WHAT

is your Audience?

are they accessing your content?

do they need?


Should my Company Produce a Mobile App

or a Mobile Website First?



Depends



Mobile Website


Moble App

vs.

Viewport, Bandwidth, Context


Mobile App

More Control over Device

Can be Used Offline

Monetize

Viewport, Bandwidth, Context


Mobile Website

Control of Device is Catching up

Networks are Getting Faster

Universal(on modern smartphones)

Viewport, Bandwidth, Contexthttp://myok12.wordpress.com/2011/06/29/native-vs-html5-application-development/



Malkin PropertiesMOBILE REDIRECT


WHO


WHERE

WHAT

is your Audience?


do they need?


My Morning JacketMOBILE APP



WHO


WHERE

WHAT

is your Audience?


do they need?


If Not You, Who?RESPONSIVE DESIGN


http://www.alistapart.com/articles/responsive-web-design/


WHO


WHERE

WHAT

is your Audience?


do they need?

Source: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html


Mobile Mojo Helps You to

Predict the Future




Technically Savvy Audience is getting older

http://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php


@davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php



Siri

http://www.apple.com/iphone/features/#siri


http://www.youtube.com/watch?v=43CD4pMlBkQ

Babies with iPads


http://www.youtube.com/watch?v=APE8M9MeOWA

http://www.youtube.com/watch?v=43CD4pMlBkQhttp://www.youtube.com/watch?v=APE8M9MeOWA






http://themechanism.com/clients/ford-foundation.php


http://www.youtube.com/watch?v=orPYB741sqY

Mobile Technology 2011


http://www.youtube.com/watch?v=orPYB741sqY


GOODBYE


@davefletcher



THANK YOU!

maximizing your mobile mojo

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