maximizing your trade show experience what you need how you need it when you need it
TRANSCRIPT
Maximizing your Trade Show Experience
What you need
How you need it
When you need it
Presentation Overview
• Trade Show Objectives• Confirming marketing “fit”• Brand Identity• Pre-event Planning• Event Marketing Strategies• Post-event Action• Questions / Suggestions
Trade Show Objectives
DES Objectives• Diverse Enterprise Services• DES Training Conference & Trade
Show Overview• Our goals for training event & exhibition
“…To provide centralized leadership in efficiently and cost-effectively managing resources necessary to support the delivery of state government services…”
Diverse Enterprise Services
Combining Five Into One
OFM PRT
DIS
GA
DOP
– We deliver Exceptional Services• Focus on understanding client needs• Innovative problem solvers• Committee partners
– We reduce the overall Cost of Government Operations
• Leverage the purchasing power of the state• Competitively priced for value delivered
– We focus on Improvement• State role model in Lean Culture • Employee empowered to solve problems• Team focus on continuous improvement
Enterprise Services at a Glance
Our Lines of Business
Employee Advisory Services
Payroll Statewide Events
Bids
Risk Management
Public WorksReal Estate Information Services
Small Agency Services
Facility
Services
Surplus
State Building Code Council
Visitor Services
Fleet Operations
Purchasing
Printing
Construction
Recruitment
Contracts
Telephony
CommunicationVendor
Registration
Web Development
and Design
Training
Transport Services
Fleet Management
Employee Services
Application Integration
Campus Events
Access Washington
Public Disclosure
Job Seeker Support
Procurement Reform
Contracts
Leasing
Trade Show Objectives
DES Training Conference & Trade Show Overview• Two-day event
• 11/4 – Exhibition & Assn. meetings• 11/5 – Training / Presentations
• Demographics• 263 exhibitors• 570 participants • representing diverse government
entities
Trade Show Objectives
DES Goals for TCTSThree-prong approach
• Dynamic training program that• attracts broad participation and• connects business and government
Trade Show Objectives
Your Business Goals• Positioning your business to government
agencies• Conveying your value proposition• Obtaining access to decision makers• Market research on government
opportunities• Understanding your competition
Confirming the Marketing “fit”
• How do DES objectives “fit” goals?• Sponsorship?
• Demonstration Stage• Booth• Advertise
Confirming the Marketing “fit”
• Who is your target audience?• Type of government organization• Role and function• Type of contact
Confirming the Marketing “fit”
• What is your budget?• Direct – indirect?
• Other resources?• Marketing materials• Staff
Brand Identity
Considerations• Your target market• Your value proposition• Your visual presentation
Pre-event Planning
Considerations• Booth registration• Pre-event marketing• Logistics needs• Event Schedule
Pre-event Planning
Outreach Strategy• Who’s attending?• Identify target contacts• Determine best approach
• E-blast? Mass mailing?• Personal outreach?
• Confirm meetings in advance
Event Marketing Strategies
Execute your branding strategy• Booth strategies• Relationship Building• Track your activities
Post-Event Action
Evaluation• Review your metrics• Identify steps for next event• Follow-up with contacts• Provide DES feedback• Register early for 2016 event!
Thank-you!
Kari QvigstadDES Business Development Director
360-407-8126
What you need
How you need it
When you need it
Finding Opportunities
Rebecca Linville360.407.8481
• Washington’s Electronic Business Solution (WEBS)– Registration– How to search
• Current Contract Database (MCC Goods & Services)– How to search
DES Resources
Navigate to des.wa.gov
WEBS Registration
WEBS Registration
WEBS Registration
WEBS Registration
Click “NEXT”…
WEBS Registration
Click “NEXT”…
WEBS Registration
Click “NEXT”…
WEBS Registration
Click “NEXT”…
• Congratulations!!!– You will now receive a temporary password
via email.– Use that password to create your own unique
password.– Then login to WEBS to begin searching
opportunities.
WEBS Registration COMPLETE
Searching for WEBS Opportunities
Searching for WEBS Opportunities
Searching for WEBS Opportunities
Searching for WEBS Opportunities
Searching for WEBS Opportunities
• Navigate to des.wa.gov
Master Contracts – Goods & Services
Master Contracts – Goods & Services
Master Contracts – Goods & Services
Master Contracts – Goods & Services
Master Contracts – Goods & Services
Master Contracts – Goods & Services
Thank you
• WEBS Questions– [email protected]– 360.902.7400
• Master Contracts Questions– [email protected]– 360.407.2210