maximizing your tradeshow roi

[email protected]

Maximize Your Tradeshow ROIHOSTED BY: STEVEN BRYERTON DIRECTOR OF SALES

#1 in Customer Satisfaction 2010, 2011, 2012

Best Sales & Marketing Intelligence Solution

DiscoverOrg

Why do we struggle?

Click to edit Master title style

1. Don’t know

who is

attending

Outbound Marketing


2. Powerless

visitors?

Use Organizational Charts


3. Ineffective or minimal follow-up

Set Red Alerts

Problem # 1

OUTBOUND

MARKETING

Build a new list

Outbound Marketing

Build a Outbound Messaging Strategy

– One Month

– Two Weeks

– One Week

– Pre-dialing program

– During

Mail Merge in Outlook, CRM or Automation

system

DiscoverOrg YouTube Channel for how to video

Email Strategies

https://www.youtube.com/watch?v=S2MYlZayQ7c

John,I’m in San Diego next month for the Interface San Diego Tradeshow and was hoping to

set up a meeting at your offices during the week of the 11th – would the 13th or the 14th

work for you?

I thought it would be beneficial to sit down for 45 minutes and share with you how we’ve helped numerous Fortune 500 companies with their cyber security initiatives.

Let me know a few times that would work for you and I will plan on coming by your offices.

Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-718-5600

DiscoverOrg 12581 NE 95th Street Vancouver, WA 800-657-1233Unsubscribe

One Month Prior

Outbound Marketing

John,

Have you confirmed for the Interface San Diego Tradeshow on August 14th? I noticed that some of

your peers from 7-Eleven, Belo Corporation, and American Airlines were attending but didn’t see

ExxonMobil on the list of attendees.

I was reading the seminar schedule and saw a few topics I thought would be particularly interesting

to you:

Keynote: Thinking About, Thinking About IT- John Parrish • Asst. VP, Information Technology,

SND International Airport

Cloud and Data Security: Risk Management and the Malicious Insider -Donald Freese •

Assistant Special Agent in-Charge, Federal Bureau of Investigation, San Diego Division

Here is my code that will get you $400 off of attendance: ICRUSHIT. Let me know if you plan on

attending.

Best Regards,

Steven Bryerton

Director of Sales

DiscoverOrg

360-718-5600

DiscoverOrg 12581 NE 95th Street Vancouver, WA 800-657-1233

Unsubscribe

Outbound Marketing

One Month Prior

John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?

I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create

meaningful collaboration within their business units.

There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?



Outbound Marketing

Two Weeks Prior

John,

I hadn’t heard back from you about Interface next week. Our CEO Henry Schuck asked me to see if you’d have 15 minutes to meet with him. Are you free at 10:35 or 2:50pm on Thursday?


DiscoverOrg 12581 NE 95th Street Vancouver, WA 800-657-1233

Unsubscribe

Outbound Marketing

One Week Prior

John,

I noticed a few folks from ExxonMobil are at the Interface Tradeshow – are you here as well?

If so, I thought it would be ideal timing for us to get 15 minutes in between sessions – I’ve been wanting to share with you how we are working with Valero to manage their

unstructured data.

There’s a break between 11:00 and 11:45 – can we meet?



During the Show

Direct Dial phone numbers

Record a personalized 30 second voicemail message

Use a Live Conversation Automation Platform

Voicemail Drops

Live invites to visit booth or schedule demonstration

Actions and results of conversations are recorded in CRM

Conversation Automation Campaign

Outbound Marketing

Pre-Dialing

Problem #2

FIND THE

DECISION MAKER

Fill in the Missing Information

Intuit Org Chart

You meet Eric Cofer

He is a fact gatherer

Now involve his boss

Identify the Real Decision Makers

Problem #3

EFFICIENT

FOLLOW-UP

Watch for Buying Signals

IT & Finance Org Charts

Verified Email Address

IT Projects & Initiatives

Clean and Append Legacy

Data

Social Profiles

Marketo, Hubspot & Eloqua

integrations

96% Direct Dial Phone #s

Technologies Deployed

Leadership Moves

IT Budgets

Salesforce.com AppExchange Application

Physical & HQ Address

Auto-Refresh of Data

DiscoverOrg Delivers

Identified by our in-house research team and verified every 90 days

Tradeshows: get more out of

them than cool pens

Thank You. Want More?

Contact us:

P: [email protected]

www.discoverorg.com

Download and read our new ebook (available on the Resources Page at DiscoverOrg.com): Cold Calls, Warm Leads: The Ultimate Guide for Turning Cold Calls into Leads

Do you need Direct Contact Details for prospect accounts? Let us show you the Power Tools and get you the contact info you need. Go to discoverorg.com and click on the Free Data link. Tell us which accounts you are chasing and we can help you out.

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