Before I start...

(3 mins)

Lean Canvas Workshop

A bit about me...

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Lean Startup Machine Workshop

200CITIES AROUND

THE WORLD

OUR WORKSHOPS CHANGED THE LIVES OF 25,000 ENTREPRENEURS

Lean Startup Machine’s first ever

Brunei Cambodia Hong Kong Indonesia Laos Malaysia Maldives

Myanmar Nepal Philippines Singapore Taiwan Thailand Vietnam

www.codearmy.com/project-brainchild

Project Brainchild:

For more information www.codearmy.com/project-brainchild

Workshop Agenda

Most first time Entrepreneurs will use

traditional business plans

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How it works?

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Starts with an Idea.

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Attending meetups, Hiring freelancers online via Odesk/Elance/etc, Appointed a devshop, Linkedin

Matching fees at £3,000 (min 20% profit margin)Salaries, CTO fees, Designer fees, Development costs between $18/hr to $150hr.

Break even at 17 matches a month

Events and Meetups

Facebook and Twitter

Blog posts

60% of complete online form and completed a Skype call

Community of developers and CTOs

Your Turn!

Activity# 1Customer Segments

1. Who is your Customer?2. How will you qualify and

identify early adopters?

(3 mins)

Customer Segments

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Not every Solution has a Problem.Not every Problem has a Customer.

Activity# 1

Activity# 2Problem

1. List the top one to three problems

2. How are they solving it today? List the existing alternatives

(3 mins)

Problem

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Not every Solution has a Problem.Not every Problem has a Customer.

Activity# 2

The Five whys technique

Problem Technique# 1

“What is the Job the customer is hiring you to do?”

Problem Technique# 2

Activity# 3Solution

1. For each of the one to three problem listed briefly outline a solution

(3 mins)

Solution

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● A natural approach for new Entrepreneurs. Coming up first with a Solution.

Activity# 3

Activity# 4Unique Value Proposition

1. Craft a Unique Value Proposition

2. Create a high concept pitch e.g. X for Y

(3 mins)

Unique Value Proposition

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For a brand new product or service, the initial battle is for people to be aware

Activity# 4

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Unique Value Proposition Formula

High Concept Pitch

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Activity# 5Unique Value Proposition

1. Craft a Unique Value Proposition

2. Create a high concept pitch e.g. X for Y

(3 mins)

Revenue Streams

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● Getting your first paying customer is first form of validation

Activity# 5

Activity# 6Channels

1. List how are you finding your customers?

(3 mins)

Channels

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● Start thinking about scalable channels from day one and test them early

Activity# 6

Channels

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Activity# 7Cost Structure

1. List how are you finding your customers?

(3 mins)

Cost Structure

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Focus on the present because it is hard to accurately calculate far into the future

Activity# 7

Activity# 8Key Metrics

1. List How will you define success? What is the action that drives value?

(3 mins)

Key Metrics

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● Measure what is important to you at this current stage of learning

Activity# 8

Activity# 9Unfair Advantage

1. What is your unfair advantage over others?

(3 mins)

Unfair Advantage

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How can you make yourself different and make that difference matter?

Activity# 9

Unfair Advantage

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Congratulations!

Get Out Of The Building!

Prediction log...

(3 mins)

Thank You!

Riz Ainuddin