maxwell health overview

Boston, MA and New York, NY @maxwellhealth!

fb.com/maxwellhealth!

Our MissionTo empower people to engage with their health and wellbeing

through a revolutionary Health-as-a-Service platform.!

Maxwell meets consumers where they are through a web portal and mobile app that streamlines access to health and benefits products and leverages data

for more informed health solutions.!

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CONFIDENTIAL INFORMATION, NOT FOR DISTRIBUTION

What Makes Maxwell Special

• We design for the consumer first!

• We build on a modern technology stack!

• Our business model actually makes you money!

• We help you play offense, not just defense!

Opportunity in the Marketplace

•  Lack of solutions for small- to mid-sized employers related to cost, timing, set-up, and their desire to use!

• Demand for technology and a thirst for innovation!

• Chance to be an early adopter with a new story to tell!

• Opportunity to service your entire book of business in a fresh way with one fully automated and paperless platform!

Confidential information; not for distribution

Industry Challenges•  Health commissions are shrinking!

ü  We help you promote the sale of more ancillary products and services!

•  Retention and new threats from payroll providers, tech-savvy brokers, Zenefits!ü  We keep you on the cutting edge and provide you with a “sticky”

user experience to help you retain BORs!

•  Difficult to attract and retain talented producers and service staff!ü  We provide you with a differentiator in an old-fashioned job market!

•  Continuing to grow organically!ü  Our built-in go-to-market strategy supports you and helps you win!


•  Marketplace that reinvents the health and benefits shopping experience!

•  Mobile platform where employees access everything benefits-related, navigate the health care system, and manage their health and wealth!

•  Comprehensive benefits and HR administration system!

•  End-to-end operating system that leverages data for more informed solutions that cut costs and improve health!


Maxwell Health Solution Overview

COMPREHENSIVE BENEFITS ADMINISTRATION!

Comprehensive Benefits Administration•  Fully-featured benefits enrollment system!

•  Comprehensive HR administration functionality!

–  Census management!

–  Management dashboard with key insights into data and performance!

–  Customizable reporting!

•  Built-in communications system!

–  Send individual or bulk messages!

–  Templates!

–  Track open and click-through rates!


Comprehensive Benefits Administration•  Task management system!

–  Divide roles and responsibilities between the broker, HR admin (and enrollment call center), etc.!

–  Track task progress, including automatic EDI tasks with carriers!

–  EOI processing with different coverage amounts for specific periods!

•  Temporal-based system with multi-year enrollment capabilities!

–  Multiple plan designs and employee across varying time periods!

–  Ability to view the employee’s information and benefits selection across at any time stamp with the appropriate plan design!


Comprehensive Benefits Administration•  Rules-engine based!

–  Brains of the system are the rules, which can be extracted out and re-applied during updates and changes to the system!

–  Provides a sandbox environment that is useful for user-acceptance testing and staging !

–  Eligibility rules based upon employee information!

–  Group rules based upon qualifying life events!

–  “QLE Matrix” where every product and possible QLE’s can influence benefit selections and options based upon rules!


Comprehensive Benefits Administration•  Complex rate structures!

–  Age, region, gender and smoking banded!

–  Custom quoting components for ancillary products!

•  Flexible contribution formulas!

–  Composite rates!

–  EE, SP and CH specific contributions!

–  % or $ amount!

–  Defined contribution across specific product types!

•  Self-billing reports!


Comprehensive Benefits Administration•  Carrier connections!

–  HIPAA 834 EDI connections!

–  Multi-tenant and single-tenant supported!

–  Census enrollments!

–  Embedded digital form signature processing!

–  Web services!


Flexible System•  Create an inventory of products you prefer!

•  Easily load-up plans from any carrier!

•  Select from hundreds of templates!

•  Package together offerings that suit your target customer!

•  Handle group, individual, and senior!


•  Traditional employer-sponsored!-  Employer sponsors group health and ancillary insurance!-  Employer contributes via defined benefit or defined contribution!

•  Whole workforce solution!-  Employer sponsors group health and ancillary insurance for full-time eligible employees!-  Employer has large part-time population, and desires to offer insurance access!-  Employer contributes in various models: defined benefit, defined contribution, or voluntary!

•  Small groups offering individual health insurance!-  Employer no longer offers employer-sponsored health insurance!-  Employer desires to offer access to individual health insurance!-  Employer desires to offer group ancillary offerings (life, disability, dental, etc.)!

•  Individual marketplace!-  There is no employer relationship!-  Individual customers are offered an array of insurance products and services!

Maxwell Marketplace Solutions


Individual Market Options within Maxwell

• Allows people to shop for individual products, including subsidy-eligible health plans from the federal and state exchanges!

• Creates a unified experience for all individuals regardless of type of coverage!


HR Tools for Onboarding•  Integrated onboarding experience for new hires!

•  Ability to post forms and documents for review, acceptance, or signature!

•  Paperless form-signing – no more printing, scanning, or faxing!!

•  Alerts and notifications about employees viewing, approving, and signing documents or forms!

•  A virtual library of documents employees have reviewed or signed that they can view at any time!


Maxwell Service•  Optional service offering that provides complete portal

administration support for you and your groups!

–  Ongoing enrollment and eligibility management services!

–  Ongoing support of live Maxwell portals!

–  Unlimited, ongoing phone and email support for HR!

–  Regular webinar-based training for HR and end-users!

•  Makes it easier for you to focus on delivering consultative services!

•  Ask your Sales Director about pricing!

17Confidential information; not for distribution

Easily Deploy Groups Year-Round•  Ease Q4 open enrollment burden by bringing groups

onto Maxwell outside of their renewal cycle!

• Benefits for your client!–  Delight HR and employees year-round!

–  Increase client’s familiarity with the platform!

• Benefits for you!–  Maximizes your time!

–  Shows your value throughout the year!

–  Prepares you for busy renewal periods!


EMPLOYEE EXPERIENCE!

Reinvented Benefits Shopping Experience

•  Remedies faulty decision support methodology of the past!

•  Takes lifestyle-based approach to shopping for benefits!

•  Allows for consultation with broker when desired!

•  More refined decision support at key points in the process!

Decision Support•  Typical decision support creates “decision exhaustion” and is a

poor user experience!

•  Maxwell’s decision support eliminates decision exhaustion by:!–  Making shopping for benefits more like a retail experience!

–  Approaching decision through lens of lifestyle!

–  Providing transparency and coherent way of presenting information!

–  Allowing employee to dictate how much information they need!

•  Tools include:!–  Wizard-based questions and multiple choice answers help

employees find the right insurance plan or product!

–  Tag-based system identifies and recommends the most relevant products!


Lifestyle-Based Benefit Bundles•  Package together traditional employee benefits with

complementary wellness products and services!

•  Give employees more comprehensive coverage within an easier, consumer-friendly shopping experience!

•  Provide options to shop by product or customize bundle for those who want more control!

•  Allow you to create the bundles for your clients within Maxwell, with your preferred products and vendors along with ours!

Consumer-Facing Solution for Small Groups

Consists of a broker-branded page where employees enter employer ID and go through a simple process to select their benefits from a choice of bundles!


CONFIDENTIAL INFORMATION, NOT FOR DISTRIBUTION 29

Co-Branded, Fully Mobile Post-Enrollment Experience

• All your benefits information in one place!• Maxwell is the place an employee goes for everything

health-related!• Completely extensible to include any number of

products across any category!• Card-driven, use-case based approach highlights

common health and benefits issues!•  Varied engagement with the cards made possible by

two-way data feeds with vendors!


Truly Unique Health Engagement Platform

• Connects with most innovative and effective health products available!

• Social layer on top of the consumer experience that increases engagement!

• Easy-to-implement rewards layer to encourage healthy actions!


•  Instant access to benefits help and telemedicine

• Convenient interaction with the Health Advocate Service via the mobile app

Truly Unique Health Engagement Platform

• Reduces medical costs!

•  Improves employee productivity!

• Helps employees improve health!

• Reduces burden on HR staff!

• Reduces absenteeism!

• Easy for employees to use!


Time- and Money-Saving Health Advocate

Time- and Money-Saving Health Advocate


•  Accessible 24/7 via phone, email, and the mobile app!•  Recommends doctors!•  Estimates costs!•  Answers questions about

test results, billing, etc.!•  Resolves insurance

claims, including communicating with providers regarding disability claims!•  Assists with eldercare!

ADDITIONAL SERVICES!

The Maxwell Marketplace•  Conveniently wraps traditional employee benefits together

with novel products and services that are also important to employees’ needs !

•  Provides:!

–  A centralized shopping experience for all benefits!

–  Seamless enrollment!

–  Flexible payment structures (defined contribution, defined benefit, payroll deduction, credit card or ACH)!


BioIQ


•  At-home biometric test kits that take 5-10 minutes to complete and are processed within 2-3 weeks!

•  Tests total cholesterol, HDL, LDL, triglycerides, A1c!

Care.com


•  Makes it easy to find better care for the whole family!

•  Includes child care, adult and senior care, pet care, home care!

•  Makes paying for care simple, including total payroll management, effortless tax filing, and expert guidance and support!

Doctor on Demand


•  Provides a telehealth solution that allows employees to talk to and/or video-conference with a doctor for up to 15 minutes!

•  Session can result in advice, a prescription, or a referral!

•  Coverage in 47 states (excludes Alaska, Arkansas, Oklahoma)!

Fitness Devices - Fitbit and Jawbone


•  Wearable technology used to track activity and sleep, 24/7!

•  These two brands cover ~80% of the market for wearables!

•  Ability for employer to cover the cost of the device or have employees pay!

HelloFresh


•  Employees choose from a weekly menu of healthy recipes (which includes vegetarian options)!

•  All ingredients needed for a healthy meal for 2 are delivered right to the employee’s doorstep or workplace!

•  Available east of Chicago!

ID Watchdog


•  Identity protection through comprehensive, patent-pending monitoring technology!

•  Issue resolution guarantee!

•  Recognized by Consumer Federation of America as one of the most valuable identity theft protection services available!

RxRevu•  Optimizes prescriptions through thoroughly researched and

medically-supported strategies!

•  Results in a recommended optimization result, which employee can take to their doctor!

•  Reduces pharmacy benefit costs!


TPA Partners•  Discovery Benefits and ConnectYour Care are our chosen providers

for HSA/FSA/HRA for employer groups!

•  Also handle retirement with or without a VEBA, commuter benefits, COBRA administration, etc.!

•  Features:!–  Streamlined management of claims submissions through seamless

integration with the Maxwell portal!

–  Unique visibility and reach across complete health savings value chain!

–  Easy uploading of claims documentation!

–  Enhanced employer dashboards!

–  Healthcare payment (debit) card with multi-account capabilities!


Payroll Management•  Maxwell makes it easy to populate a payroll deduction

report to send to a group’s preferred payroll provider!


•  System can be set up to:!–  Run a payroll report (either monthly or

by pay period)!

–  Automatically calculate deductions!

–  Send the report to the payroll provider in a file format that’s compatible with that provider’s system!

•  Pursuing integrations with:!

Support to Get Started1.  We’ll have a kick-off call with your dedicated Account

Manager (AM)!

2.  Your team will get full Administrative and Sales & Marketing trainings, plus ongoing support !

3.  Your AM will walk you through the implementation process for new groups!

4.  The Maxwell team is available to help with client and prospect demos!

Administrative Portal Training•  Deep dive into the Maxwell portal that gets your team

comfortable using and navigating the platform, and prepares you to show your groups how to use it as well!

•  Conducted by Product Specialist and Account Manager!

•  Duration: 1 hour!

•  Who should attend:!–  Anyone who will be actively using the Maxwell platform to

manage your employer clients!

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Success Blueprint Program•  Provides you with defined set of messages, assets, resources

to help you hit sales targets!•  Sets up initial pipeline of new business and existing clients to

target using Maxwell!•  Conducted by Sales Director / Sales Associate and Marketing!•  Duration: 90 minutes!•  Who should attend:!

–  Producers and anyone else who will be actively demo-ing or talking about Maxwell Health with clients or prospects!

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Unrivaled Sales and Marketing Support1.  Personalized sales page, webinars, and co-branded marketing

materials!

2.  Joint press release generated by Maxwell’s in-house PR team!

3.  A custom-built demo account for you to use in meetings!

4.  Marketing consultant at Maxwell to advise on specific campaigns and initiatives!

5.  Marketing toolset integrated into your broker site with everything you need to familiarize clients with the Maxwell value proposition!

Implementation Training•  Prepares your team to implement clients on the Maxwell

platform by reviewing timelines, the group onboarding form, implementation checklist, quality assurance process, and kick-off call agenda!

•  Conducted by Account Manager!

•  Duration: 1 hour!

•  Who should attend:!–  Anyone who will be working with Maxwell to implement clients!

Bringing on Groups is Easy1.  You’ll notify your AM of groups you want to bring on!

2.  You provide census and plan information, and Maxwell creates groups’ custom portals (in days or weeks, not months!)!

3.  We’ll help you deploy your first handful of clients quickly, even multiple groups at once, so you get some reference-able clients on the platform!

4.  You start leveraging the co-branded materials provided by Maxwell to win new business and generate interest!

Boston, MA and New York, NY @maxwellhealth!

fb.com/maxwellhealth!

maxwell health overview

Health & Medicine