May 2009

CONTENT

Credit crunch

Failing banks

Rising unemployment

Reduced ad spends

Digital

WOM/Influentials

Fragmentation

Need for better consumer engagement

Budgets must work harder

International media offer certainty in a changing world Loyal readership Trusted Well researched

Our readers seek reliable content produced by professionals – the channel is irrelevant.

Our readers want facts, opinions, insights and advice from a trusted source

They see it as powerful, authoritative, trusted, familiar, established, influential and effective

I appreciate the accuracy of the information in internationals.I trust them.

Source: WPG Study

We offer an unbeatable combination of insightful and reliable news and analysis, produced by professional journalists

This content is compelling, insightful and top quality – which makes it essential reading

Trusted

Illuminating

Good advice

Influential

Effective

Established

Reliable

CONTENT

Our strength derives from our heritage of outstanding journalism, and that is true however our content is accessed Print Web Mobile TV RSS

Wherever people access our content, it is always highly valued

85 83 82 82 81 80 77 76 7567

6053

61

49

72

5762

68

5753

5954

38

48

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WMGNational Titles

Loyal and value our titles above any others

Base: EliteSource: Driving Brand Enhancement, 2007

Readers of Non-ReadersIndex on EMS Population (Index = 100) World Media Group

Top 3% 186 91 €150,000+ Personal Income 284 80 €950,000+ Personal Investments (Excluding Mortgage/Home) 174 92

C-Suite 187 91 Influential Opinion Leader 176 92 Above €1,000,000 - Involvement In Capital Expenditure 234 86 First Or Business/Club - Class Of Travel 166 93 Total Air Trips: 6+ 273 82Total Air Trips: 11+ 332 75

Source: EMS Winter 2008

Source: EMS Winter 2008

5.2 million of the Top 13% of Europeans visited a WMG website in the last week

700,000 people in the C Suite visited a WMG website in the last week

WOM is hugely important these days – and our readers deliver this

Compared to other affluent Europeans our readers are hugely influential in the key areas of digital and business – people listen to what they have to say 

18%

19%

20%

34%

42%

32%

Social Influentials

Business Influentials

Digital Influentials

WMG readers WMG non - readersSource: The Influentials, 2008, GfK

59

45

0

10

20

30

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70

Enhancement

Advertisements are enhanced by the content contained in this title

Wor ld Media GroupQualit y Nat ional Tit les

Base: EliteSource: Driving Brand Enhancement, 2007

Base: EliteSource: Driving Brand Enhancement, 2007

Yes, it reinforces the message. A luxury brand adds to it’s prestige if you see it in…

A typical corporate campaign aimed at the “C” suite might plan a scheduleusing pan-regional TV. By adding our titles to the schedule you would achieve the following benefits.

*BBC World, Bloomberg, CNN, CNBC, Euronews, France 24, Sky News, TV5 Monde

*BBC World, Bloomberg, CNN, CNBC, Euronews, France 24, Sky News, TV5 Monde

Added impact• The well known media multiplier effect applies as much to pan-regional media as it does to local media. Several research studies have shown that TV + Print schedules are typically 10-20% more impactful with consumers, when compared to solus TV schedules.

Reduced CPT•As print is generally more cost efficient than TV, the increased reach can be achieved at the same time as reducing the overall CPT

Increased reach•Not all of the members of this hard to reach group are TV viewers. •In fact 45% do not watch any of the pan-regional TV news/business* stations in an average week•Therefore including our category on the schedule will increase the reach of the campaign significantly

• Similarly, for a luxury goods campaign which would typically tend to use a selection of local country quality titles.

Increased reach• Pan-regional titles will add reach to a local market schedule. It could be

in the region of 10% increased reach

Reduced CPT• The efficiencies of our titles will generate a reduced CPT

Minimal wastage• Our titles are tightly targeted and reduce wastage to a minimum

• Whether you are considering a pan-regional TV campaign, or a local market print campaign, we can demonstrate how the inclusion of our titles will add quality and value to your activity

Qualitative benefits Top quality, loyal readers who trust the titles They engage with the medium The quality of the content and environment adds value to

advertised brands

Quantitative benefits Cost effective Tightly targeted (no wastage) Can add reach to local titles Multiplier effect means that it is a necessary addition to

pan-regional TV schedules

Highly desirable consumers and readers

Buy your productsHave a better image of your companyTell other people

Outstanding range of values which are more powerful and necessary than ever in this cluttered, fragmented and difficult environment

Trust and engage with the medium

Trusted

Illuminating

Good advice

Influential

Effective

Established

Reliable

“I associate internationals with high quality, globally branded products”

Source: WPG Study

Nicolas Beytout – Editor Les Echos

“The international press provide a reference for all journalists. They possess a quality of editorial which is unsurpassed.

The English language allows them to reach the economic and business elite. This is a concentration of influence which is at the heart of decision making”

Benefits Ad runs in all 8 WMG publications

2 x ads EMEA, Page 4/col Mags, ¼ page 4/col newspapers

Value €675,259

Reach 2,205,000 C-Suite and Influential Opinion Leaders across Europe (Source EMS Summer 2008)

Eligibility All new advertisers appearing in 5+ WMG publications are eligible!

Cost £10,000 for creative and production by creative agency

The Influentials

http://www.world-media-group.com/why_us.html

Driving Brand Enhancement

http://www.world-media-group.com/research.html

EMS

http://ems.synovate.nl

Web statistics : contact the individual publishers directly